Supermarkets and convenience stores
Supermarket Promotion Teams
A supermarket promotion is brand activity run inside a grocery store or at its entrance, with staff working an aisle, a fixture or a stand by the doors. Shoppers are already buying, so the conversation is short and the product is usually on a shelf a few metres away.
We supply the staff for that work in supermarkets and convenience stores across the UK: brand ambassadors, sampling staff, product demonstrators, merchandisers, leaflet distributors and event managers for campaigns running across several stores at once.
Bookings are made per store and per day. A launch can cover one flagship on a Saturday or every branch in a region over the same weekend.
An itemised quote, usually within hours, with day rates, hours and on-costs shown for each branch.
Appointed as soon as the quote is signed off, with support around the clock while stores are live.
Operations match staff on skills, experience and location, so the team is local to the branch.
Your briefing form becomes a tailored document covering USPs, audience, key messages and dress code.
Right to work and ID checked before deployment. Employer and Public Liability cover on every store visit. Food hygiene certificates on request.
Payroll, PAYE, National Insurance and HR stay with us. You receive one invoice.
Reminders before the shift, geo-tagged check-ins on arrival, live monitoring across every store.
Attendance confirmation, on-site photos and feedback can be added as a reporting package when you book.
Love working with Executional. They’re efficient, organised and have a fantastic team.
Verified client review
Staff we supply
Teams For The Aisle And The Entrance
Most supermarket bookings fall into one of five jobs. Some happen at the fixture, some by the doors, and the larger ones run across a whole estate.
In-Aisle Trial Teams
Trial teams work at the fixture with a small table or a tray, offering shoppers the product to taste or try while it is within reach on the shelf.
- Preparing and offering the product beside its own shelf space
- Talking through the key messages from your briefing document
- Pointing shoppers to the pack, the price and any offer running
Suits: chilled and ambient food, soft drinks, snacks, new listings
Live Cooking Hosts
Cooking hosts prepare the product in front of shoppers, which suits anything that needs heating, mixing or blending before it makes sense.
- Running a live preparation station through the shift
- Explaining ingredients, serving ideas and pairings while they cook
- Handing over a finished portion for shoppers to taste
Suits: meal kits, sauces, kitchen appliances, hot beverages
Entrance And Car Park Crews
Entrance crews work the doors, the trolley bays and the car park, reaching shoppers on the way in before the list takes over.
- Handing out printed offers and vouchers at the store entrance
- Working from a gazebo or a branded vehicle in the car park
- Directing shoppers to the aisle or the promotion inside
Suits: loyalty schemes, store openings, dairy and drinks, seasonal offers
Shelf Check Visitors
Shelf check visitors call on stores to see how your product is presented, whether the point of sale is up and whether the range matches the plan.
- Visiting a list of branches over an agreed period
- Checking facings, pricing labels and promotional material
- Tidying the fixture and placing point of sale where agreed with the store
Suits: brands with listings across several chains, launches, range changes
Regional Programme Leads
Programme leads look after a campaign that runs in many stores at once, keeping every branch on the same brief and the same timetable.
- Coordinating teams across a region or a whole chain
- Liaising with store managers on access, stock and space
- Acting as the single point of contact for you during the campaign
Larger campaigns
Rollouts Across Many Stores
A listing in a national chain usually needs support in dozens of branches over the same few weeks. Our event managers and campaign leads run the logistics, keep the teams coordinated and deal with each store directly.
Every branch is staffed from the nearest of our 40 UK hubs, so a rollout in Cornwall and one in Aberdeen are handled as a single booking with local people in each.
Where we work
Chains We Have Worked In
Staff are booked from the hub nearest each branch, so the team on the day is local to the store.
Stores we have supplied staff to include:
Convenience formats and symbol groups are covered in the same way as the large stores. A campaign visiting a list of branches is priced as one booking.
Recent work
Supermarket Campaigns We Have Staffed
Four campaigns delivered inside UK supermarkets and convenience stores.
Sainsbury's
Wandsworth Road Pop-Up
A branded pop-up inside a busy London store, engaging shoppers as they passed.
200+ a day
Booths Multi-Store Campaign
Freshly prepared samples across Booths stores in the North West over several days.
Costco
Nationwide Costco Sampling
Four flavours served at branded stations in Costco stores across the UK.
UK launch
SPAR Store Activation
Direct trial and brand messaging for a new hydration drink in convenience stores.
Get a quote
Send Us The Store List And The Dates
Tell us the stores, the days, the hours and how many staff you want in each. The quote comes back fully itemised, usually within hours, with every branch priced on its own line.
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Shopping centres and retail destinations
Shopping Centre Promotion Teams
A shopping centre promotion is brand activity run inside a mall, usually from a stand or kiosk in an atrium or on a walkway. Staff represent your product to shoppers, hand out samples, demonstrate the product or collect sign-ups.
We supply those teams across the UK: brand ambassadors, sampling staff, product demonstrators, costume characters, data capture teams and event managers for campaigns visiting several centres.
Centres are busiest at weekends and during school holidays, so most bookings concentrate the staff on those days rather than spreading them across the week.
Fully itemised, centre by centre. Day rates, hours and on-costs, no hidden fees.
Assigned once the quote is agreed, with 24/7 support for the booking.
Our operations team match on skills, experience and location.
Your briefing form becomes their brief: USPs, audience, key messages.
Right to work and ID checked. Employer and Public Liability on every campaign. DBS and licensing on request.
PAYE, tax, National Insurance and HR are ours. One invoice.
Shift reminders, geo-tagged check-ins, live attendance monitoring.
Reporting with attendance confirmation, on-site photos and feedback, quoted on request.
Always swift to come back, always offers great advice and solutions. 10/10 team to work with.
Verified client review
Staff we supply
Teams For Atriums And Kiosks
Shoppers in a centre are not in a hurry, which makes it one of the better settings for longer conversations and for demonstration. These are the roles we supply into centres.
Stand And Kiosk Crews
Stand crews work the unit or kiosk, represent your product to shoppers and deliver your key messages.
- Engaging shoppers passing the stand
- Delivering the messages set out in your briefing document
- Sending shoppers on to the stockist inside the centre
Suits: fragrance, technology, finance, automotive, telecoms
Demonstration Hosts
Demonstration hosts show the product working in front of shoppers, which suits anything that sells better once it has been seen in use.
- Running live demonstrations through the shift
- Explaining features and answering questions as they demonstrate
- Offering the product for shoppers to try
Suits: appliances, kitchenware, beauty tools, consumer tech
Family Entertainment Performers
Performers in full costume draw shoppers towards the stand, and they suit centres because family footfall is what centre management wants too.
- Visible across an atrium or a long walkway
- Posing for photographs with children and families
- Booked alongside a stand or sampling team
Suits: toys, entertainment, seasonal campaigns, family brands
Sign-Up Hosts
Sign-up hosts collect details from shoppers on tablets or on paper, which works well in a centre because people have time to stop.
- Collecting sign-ups, entries and contact details
- Working to your own forms or platform
- Explaining the offer before asking for details
Suits: home improvement, energy, finance, subscriptions
Product Trial Teams
Sampling staff give shoppers the product to try on the spot, which suits food, drink and beauty lines where trial is what drives the first purchase.
- Preparing and handing out samples from the stand
- Talking through the product as it is sampled
- Pointing shoppers to a store in the centre that stocks it
Larger campaigns
Tours Across Several Centres
A tour visits several centres over a few weeks, and each one is a separate venue with its own access arrangements. We supply event managers and campaign leads who oversee the logistics, coordinate the teams and liaise with each centre.
Crews in every city come from the nearest of our 40 UK hubs, so a tour does not mean moving the same people around the country.
Where we work
Centres We Have Staffed
Teams are booked from the hub nearest the centre, so staff are local to the city it sits in.
Centres we work in include:
Smaller centres and retail parks are covered the same way. A campaign visiting several is handled as one booking.
Recent work
Centre Campaigns We Have Staffed
Four campaigns we have delivered inside UK shopping centres.
42 shifts
Bluewater, 14 Days
A fortnight of continuous cover in one of the largest centres in the country.
Month-long
Blend Active Centre Tour
A touring demonstration campaign across hand-picked centres nationwide.
Get a quote
Tell Us Which Centres And When
Give us the centres, the dates and the staff you need at each. We will return a fully itemised quote, usually within hours, priced centre by centre so you can compare them before booking any space.
