Supermarkets and convenience stores
Supermarket Promotion Teams
A supermarket promotion happens inside a grocery store or just outside it, with staff at an aisle, a fixture or a stand by the doors. Shoppers are already buying, so the conversation is short and the product is usually on a shelf a few metres away.
For supermarkets and convenience stores across the UK we provide brand ambassadors, sampling staff, product demonstrators, merchandisers, leaflet distributors, with an event manager added once a campaign runs across several stores at once.
A launch can cover one flagship on a Saturday or every branch in a region over the same weekend.
Usually ready within hours and fully itemised: day rates, hours, on-costs, nothing hidden.
Assigned when the quote gets your approval, with 24/7 support whenever stores are running.
Operations match staff on skills, experience and location.
Your briefing form is turned into store-ready notes on USPs, audience, key messages and dress code.
Right to work and ID checked before deployment. Employer and Public Liability cover on every store visit. Food hygiene certificates on request.
Payroll, PAYE, National Insurance and HR stay with us.
A store date that moves can still be covered, though more notice always helps.
Built to your spec as a paid extra, with the scope fixed in your quote beforehand.
Love working with Executional. They’re efficient, organised and have a fantastic team.
Verified client review
Staff we supply
Teams For The Aisle And The Entrance
Most supermarket bookings fall into one of five jobs. Some happen at the fixture, some by the doors, and the larger ones run across a whole estate.
In-Aisle Trial Teams
Trial teams work at the fixture with a small table or a tray, offering shoppers the product to taste or try while it is within reach on the shelf.
- Preparing and offering the product beside its own shelf space
- Walking shoppers through the key lines in your brief
- Pointing shoppers to the pack, the price and any offer running
Suits: chilled and ambient food, soft drinks, snacks, new listings
Live Cooking Stations
Cooks prepare the product in front of shoppers, which suits anything needing heat, mixing or blending before it makes sense.
- Running a live preparation station through the shift
- Explaining ingredients, serving ideas and pairings while they cook
- Handing over a finished portion for shoppers to taste
Suits: meal kits, sauces, kitchen appliances, hot beverages
Entrance And Car Park Crews
Entrance crews cover the doors, trolley bays and car park, catching shoppers before the shopping list takes over.
- Offering vouchers and printed deals at the store doors
- Working from a gazebo or a branded vehicle in the car park
- Directing shoppers to the aisle or the promotion inside
Suits: loyalty schemes, store openings, dairy and drinks, seasonal offers
Shelf Check Visitors
Shelf check visitors call on stores to see how your product is presented, whether the point of sale is up and whether the range matches the plan.
- Visiting a list of branches over an agreed period
- Checking facings, pricing labels and promotional material
- Tidying the fixture and placing point of sale where agreed
Suits: brands with listings across several chains, launches, range changes
Regional Programme Leads
Programme leads oversee campaigns running in many stores at once, holding every branch to one brief and one timetable.
- Coordinating teams across a region or a whole chain
- Keeping store managers in the loop on the day
- Staying your single contact until the campaign ends
Larger campaigns
Rollouts Across Many Stores
A listing in a national chain usually needs support in dozens of branches over the same few weeks. Logistics and team coordination sit with a dedicated event manager.
Neighbouring branches can often share one person across our network of 40 hubs.
Where we work
Chains We Have Worked In
Each branch takes its team from whichever hub sits nearest.
Stores our teams have worked in include:
Convenience formats and symbol groups get the same service as the big stores. Share the branch list and we plan the team store by store.
Recent work
Supermarket Campaigns We Have Staffed
Four campaigns delivered inside UK supermarkets and convenience stores.
Wandsworth Road Pop-Up
A branded pop-up inside a busy London store, engaging shoppers as they passed.
Booths Multi-Store Campaign
Freshly prepared samples across Booths stores in the North West over several days.
Nationwide Costco Sampling
Four flavours poured at branded stations in Costco branches nationwide.
SPAR Store Activation
Direct trial and brand messaging for a new hydration drink in convenience stores.
Get a quote
Your Store List And Dates
List the stores, days and hours, plus a headcount for each. A fully itemised price normally follows within hours.
