Supermarkets · Convenience · Warehouse clubs
In-Store
Promotions.
EXECUTIONAL is a UK in-store promotions agency supplying promoters, samplers and demonstrators to brands and their agencies for tastings, offers and launches in supermarkets and convenience stores across the UK, since 2007.
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Types of supermarket promotions staff we supply
Teams for the aisle and the entrance.
In-store promotions are staffed activity in a supermarket or shop, where a briefed promoter talks to shoppers about your product through a tasting, demonstration, offer or display.
Our services include six roles that cover almost every sales promotion in supermarkets and convenience stores. Mix them in one store or run one role across a whole chain. Anything over a handful of stores comes with a rollout lead.
In-aisle tasting teams
A small table or tray beside the product's own shelf, with tasters, the key lines and a pointer to the price and offer. The full detail is on sampling in supermarkets.
Live demonstrators
Cooking stations and appliance or gadget demos for products that need heat, mixing or a quick show to make sense. More on product demonstration.
Entrance and car park teams
Doors, trolley bays and car parks, catching shoppers before the list takes over, from a gazebo or a vehicle you provide. Car parks often belong to a landlord rather than the store, so both may need to agree.
Offer and loyalty staff
Promoters talk shoppers through a multi-buy, coupon or loyalty sign-up. Where the scheme calls for it, they capture details on the retailer's device or yours.
Shelf check and merchandising visits
Store calls to check facings, labels and point of sale, tidy the fixture and report gaps, separate from or alongside a promotion. See our merchandising teams.
Rollout leads
One lead for a multi-store campaign holds every branch to one brief and one timetable. They keep store managers informed and are your single contact.
How we brief our promoters branch by branch
Store-ready teams, branch by branch.
Right to work and ID checked. Employer's and Public Liability on every store visit. Food hygiene certificates, risk assessments and DBS on request, ready for the store's sign-in desk.
We write a bespoke brief with store-ready notes. They cover the product, the offer, key messages, dress code and what to do when the store manager asks something new.
We handle PAYE, National Insurance and HR for every store shift in-house. A fifty-store weekend still sits on one itemised quote.
Geo-tagged check-ins at each branch across the estate. A 24/7 support line is answered day and night while your shifts run.
How our in store promotions engage your shoppers
Your listing, our people in store.
A supermarket shopper is already buying. A good supermarket promoter keeps the exchange short and friendly, catches the right moment, then points to the pack, the price and the offer on the shelf beside them. Done well, it moves product that week, not just awareness, which is why in-store promotion sits in so many grocery marketing strategies.
Where we fit: you secure the store dates through the retailer and supply the product, any stand and the point of sale. We supply and manage the people, briefed on your product, the offer and each store's rules, and backed by our 24/7 support line.
We run supermarket promotions nationwide
Superstore to corner shop, any branch.
Teams come from the staffing hub nearest each store, across 40 hubs in the UK. Promoting in a store type not listed here? Tell us in your quote request.
Our supermarket promoter compliance checks
Insured and ready.
Our recent supermarket activations and clients
Supermarket campaigns we've staffed.
In-store teams in supermarkets, convenience stores and warehouse clubs, with the number of stores and days covered. See all recent work →
Grocery brands who come back for the next listing
Grocery brands back for the next listing.
How we select and place promoters in each branch
From store list to promoters on the floor.
Branches, dates, trading hours, roles and headcount per store, and whether the retailer has confirmed each date.
Every store and shift set out separately, with no hidden fees.
People chosen for retail experience and sourced from the hub nearest each store, often one person covering neighbouring branches, with a 24/7 support line answered day and night.
A written brief on product, offer and store etiquette, optional training, and geo-tagged check-ins at every branch.
Get an in store promotions quote from us
Get a quote for in-store promotion staff.
Request a quote
Request your store team quote.
Tell us the retailer, the store list, dates, trading hours and the roles you need in each store, and we'll send a quote itemised store by store.
Questions on sales promotion in supermarkets, answered
Store approval, roles and rollouts: your questions.
What are in-store promotions?
In-store promotions, including supermarket promotions, are staffed activity in a supermarket or shop, where a briefed promoter talks to shoppers about your product through a tasting, demonstration, offer or display. They are timed to the store's peak trading hours. The brand agrees the activity with the retailer; we supply and manage the people who run it.
Who arranges the in-store dates with the supermarket?
The brand agrees in-store activity with the retailer through its account or category team. Each store manager then confirms the day and the spot. Some chains only allow approved suppliers to run in-store demonstrations. Tell us the retailer and we'll say how we can work with it.
Can one person cover several stores, including convenience stores?
Yes, on different days or split shifts where branches are close together, which keeps costs down on regional rollouts. Convenience stores and symbol groups are staffed on the same basis as large supermarkets; smaller stores tend to need one person and a shorter shift timed to their peak trading hours.
Can you run sampling in shops that aren't supermarkets?
Yes: chemists, toy shops, department stores and other retailers. See in-store product sampling for sampling across retail generally.
Which retailers have you worked in?
National supermarkets, convenience chains, warehouse clubs and regional grocers, including Sainsbury's, Co-op, SPAR, Costco and Booths.
What about a bigger in-store experience than a promotion?
Branded builds, interactive displays and multi-day takeovers inside stores run as brand activations, and our brand activation page covers how we staff them. For premium delis and food halls, see specialist food stores.
Do you supply stands, displays or stock?
No. We are the staffing partner to brands, field marketing agencies and their clients. You provide the product, stand and point of sale; we provide the people who run the promotion.
Where in the UK can you staff supermarket promotions?
We operate nationwide, in stores across Britain, from 40 staffing hubs, with each branch staffed from the hub nearest to it.