Medicube Skincare brand spaces across five stores

What we did

Medicube, the South Korean beauty-tech brand from APR Corp, launched in the UK through a partnership with Space NK, opening dedicated Brand Spaces in stores across the country. The brand is known for clinically tested formulas and high-tech beauty devices that bridge professional dermatology and at-home skincare. Our brand ambassadors covered the eight-week roadshow rollout of weekend shifts.

The team worked 42 Saturday and Sunday shifts and 252 live hours across five Space NK stores, staffing the Brand Space on every launch weekend.

• Staffed the Medicube Brand Space at Space NK Bluewater, Leicester Highcross, Kingston Bentall's, Canterbury Whitefriars and Chelmsford Bond Street
• Introduced shoppers to the PDRN skincare range, the Collagen glass glow line, Pore Care and Brightening
• Walked customers through application techniques and the right product order
• Demonstrated the two-sided Zero Pore Pad technique on the stand
• Recommended products to suit each customer's skin type and needs
• Ran the social lucky dip, checking the Space NK and Medicube tags that earned each shopper an in-store entry
• Kept product stock replenished on every shift

Rolling out a beauty brand across the Midlands? Our promotional staff in Leicester can cover shopping centre counters, and our in-store retail brand activation teams bring a brand space to life.