Campaign Snapshot
The Brief
Korean Beauty-Tech Meets British Beauty Retail
Medicube landed on UK shores this summer. The South Korean beauty-tech brand from APR Corp, known for bridging professional dermatology and at-home skincare with clinically tested formulas and high-tech beauty devices, launched its Space NK partnership with dedicated Brand Spaces in stores across the country. EXECUTIONAL supplied brand ambassadors to staff the Medicube Brand Space across the full weekend launch programme.
Our team covered Space NK Bluewater, Leicester Highcross, Kingston Bentall’s, Canterbury Whitefriars and Chelmsford Bond Street through the full August to September rollout. On every shift, our brand ambassadors introduced shoppers to Medicube’s PDRN skincare range, Collagen “glass glow” line, Zero Pore Pad and the wider portfolio, walked customers through application techniques, and ran the on-site social lucky dip where Space NK and Medicube tags earned an in-store entry to play. High-engagement, education-first, and built to make Medicube unforgettable at UK launch.
On The Ground
How Our Staff Supported Medicube x Space NK
- ▸Staffed the Medicube Brand Space across five UK Space NK stores every weekend
- ▸Introduced shoppers to Medicube’s PDRN, Collagen, Pore Care and Brightening lines
- ▸Walked customers through correct application techniques and product order
- ▸Demonstrated the Zero Pore Pad two-sided pore care technique on stand
- ▸Recommended suitable products based on individual customer skin type and needs
- ▸Ran the on-site social lucky dip, verifying Space NK and Medicube tags in-store
- ▸Kept product stock replenished across every Saturday and Sunday shift
- ▸Represented Medicube professionally at every store, every weekend
