Space NK Ice lolly carts across two London stores

What we did

Space NK ran a summer takeover of two flagship London stores back to back: Oxford Circus first, then Spitalfields the following weekend. Each store had an ice lolly cart out front, welded bracelets inside as a second gift with purchase and balloon backpacks on the pavement. We supplied event hosts and promotional staff, led by an on-site event manager.

The team worked 28 shifts over eight activation days, with a dedicated on-site team lead at each store every day.

• Ran the Space NK ice lolly cart at both Oxford Circus and Spitalfields
• Applied Space NK branding to each ice lolly before handing it over
• Checked proof of purchase before every gift with purchase handover
• Supported the welded bracelet queue, the second of the two gifts with purchase
• Managed customer flow inside the stores and out on the pavement
• Wore branded Space NK balloon backpacks to draw attention to the activation
• Kept a lively, on-brand presence across all eight activation days

Planning a store takeover in the capital? Our London-based event hosts can staff it, and our in-store brand activation teams can run your gifts with purchase.