2
London Stores
8
Days On Site
28
Crew Shifts Delivered
2
Signature GWPs
Campaign Snapshot
Client: Space NK
Sector: Premium Beauty Retail
Activity: Store Activation & GWP
Location: Oxford Circus & Spitalfields, London
Staff Type: Promo Crew & Team Lead
Duration: 2 Store Takeovers, Back-To-Back
The Brief
Two Stores, Eight Days, One Very Sweet Summer Takeover
Ice lolly carts out the front. Welded bracelets inside for the bigger spenders. Balloon backpacks bringing the buzz. EXECUTIONAL supplied a promotional staff team, led by an on-site event manager, to run Space NK’s summer store activation across two flagship London stores back-to-back: Oxford Circus first, followed the next weekend by Spitalfields.
On The Ground
How Our Staff Supported Space NK
- ▸Ran the Space NK ice lolly cart at both Oxford Circus and Spitalfields stores
- ▸Applied Space NK branding to each ice lolly before handing to customers
- ▸Verified customer proof of purchase before every GWP handover
- ▸Supported the welded bracelet queue for customers
- ▸Managed customer flow both inside the stores and out on the pavement
- ▸Wore the branded Space NK balloon backpacks to draw attention to the activation
- ▸Provided a dedicated on-site team lead at each store, every day
- ▸Held a lively, engaging, on-brand presence across all eight activation days
