Concourses, ticket halls and platforms
Sampling In Train Stations At Rush Hour
In two hours a major terminus pushes more people past a single spot than a high street sees between opening and closing, and they come through in waves you can predict. Train station sampling is about as close to a guaranteed crowd as the UK offers, and the space is priced to match.
The position, the footprint, the hours and the stock allowed past the gateline are all fixed before a single sample goes out. Those limits shape the plan far more than the creative does, and that sets this apart from any other form of product sampling. Sampling in train stations rewards teams that work cleanly inside tight lines.
Train station product sampling starts with four details from you: which stations, which dates, what hours, and the headcount at each. A five-station rollout then runs under one booking.
Every station is costed line by line, with its day rate, staff hours and on-costs shown separately, and the figures normally reach you within a few hours. Nothing is tucked away.
Confirmed the moment the price gets your go-ahead, with a project manager steering the rail booking and support open day and night.
Who works each concourse comes down to experience, location and skills, judged by our operations team.
Whatever you enter on the briefing form feeds a written guide to the audience, product USPs and core messages, sitting beside the operator’s own rules for the space.
Nobody reaches a concourse until Right to Work and ID checks clear. Rail bookings all carry Employer and Public Liability insurance. Risk assessments, DBS and food hygiene certificates follow if a station needs them.
Concourse staff are paid through our own PAYE, while HR, tax and National Insurance stay under our roof.
A late extra station or date is often coverable at short notice. The more warning, the easier the fill.
Any reporting is designed around your campaign and costs extra. What it covers is decided between us before you confirm, and its cost appears in your quote. Results can be logged in the client’s platform, or we create bespoke forms and send the findings across.
Hassle free execution with a quick turnaround from request to live. Definitely recommend.
Verified client review
What we supply
Five Jobs On A Station Concourse
Your booked space sets the format: a fixed pitch, a roaming brief or a spot right by the barriers. It splits into five roles.
Concourse Sampling Crews
The default setup. Staff hold a spot in the stream running from gateline to street and hand out as each arriving train empties onto the concourse.
- Giving out only within the marked footprint
- Timing the push to arrivals, not to a set beat
- Keeping the spot clear between surges so nobody is held up
Suits: snacks, drinks, breakfast ranges, app downloads and sign-ups
Rush Hour Hand-Out Teams
Nothing to set up and nothing to stand behind. Staff move on foot through the approaches, the entrances and the concourse during the two peak hours each morning and evening.
- Reaching further than a static spot ever could
- Dawn starts and late peaks are routine
- Shifting position as platform calls redirect the crowd
Suits: printed offers, compact samples, large quantity giveaways
Chilled Commuter Carriers
A roaming brief for products that need to reach a commuter’s hand still cold at eight o’clock, using cold storage the brand supplies.
- Brand-supplied cool storage kept at a fixed base
- Topping up stock while the flow is still covered
- Food hygiene paperwork ready if you want it
Suits: iced coffee, chilled dairy, smoothies, energy drinks
Ticket Hall Stand Teams
When the booking includes a full pitch, staff run a branded stand and get enough time with each commuter to talk the product through instead of simply passing it across.
- Operating a branded unit inside the set footprint
- More time per conversation than roaming staff get
- Taking sign-ups whenever the brief asks for them
Suits: launches, subscriptions, products that take some explaining
Station Liaison Leads
Once the plan stretches over several stations, the daily changes go to one event manager, or one campaign lead, who is also your sole contact.
- Checking timings and staffing at each station in turn
- Keeping the same brief running on every concourse
- Fielding changes so you never have to
Where we have worked
Stations We Have Sampled In
Every name below is taken from real campaigns, not hopes.
A station campaign that asks for more than giving product away is treated as its own brief, staffed and priced apart from the sampling crew.
Recent work
Campaigns Run On The Network
Three brands, seven major UK stations.
Doubleshot, 12 Station Teams
Two days of chilled coffee for London commuters, with 36 staff out each day.
Chilled Classics At The Gateline
Thousands of samples from one spot inside a major London terminus.
Valentine’s Concourse Giveaway
Bespoke units placed at Piccadilly, New Street and Edinburgh Waverley.
Chilled Coffee At The Barriers
The morning surge on a heavily used London concourse.
Chilled Coffee, Midlands Hub
Morning and evening peaks covered on a concourse spread over several levels.
Chilled Coffee, Northern Peak
One fixed spot catching both local commuters and long distance passengers.
Get a quote
Tell Us The Stations And The Dates
List the stations, dates and shift hours, with a staff figure against each station. Back comes a quote with every cost broken out and nothing hidden, generally turned round within the working day.
