Concourses, ticket halls and platforms
Sampling In Train Stations At Rush Hour
A major station moves more people past one spot in two hours than a high street does all day, and they arrive in predictable waves. Train station sampling is the closest thing to a guaranteed audience, which is why the operators charge for the space and control it tightly.
Everything is agreed with the station operator or its media partner: the position, the footprint, the hours, the stock you may bring in and how you get it through the barriers. That agreement, not the creative, is what decides whether a campaign is possible, which makes this unlike any other kind of product sampling. Sampling in train stations lives or dies on it.
Train station product sampling is booked per station, per day. You tell us the stations, the dates, the hours and how many people you want at each, and a rollout across five stations is handled as one booking.
An itemised quote, usually within hours, with day rates, hours and on-costs listed for every station. No hidden fees, one invoice.
Assigned once the quote is signed off, with a project manager on the booking and 24/7 support while it runs.
Our operations team pick people on skills, experience and location, so nobody is commuting to a 6am start.
Your briefing form becomes a tailored document covering the product USPs, the audience and the key messages, alongside the operator’s own rules.
Right to work and ID verified. Employer and Public Liability cover on every campaign. DBS, food hygiene and risk assessments available on request.
We are the employer. PAYE, tax, National Insurance and HR are all handled in house.
Shift reminders, geo-tagged check-ins and live attendance monitoring, which matters when the window is two hours long.
Reporting with attendance confirmation, on-site photos and feedback, quoted alongside the staffing as an add-on.
Hassle free execution with a quick turnaround from request to live. Definitely recommend.
Verified client review
What we supply
Five Jobs On A Station Concourse
The format is decided by what the operator has sold you: a pitch, a walking brief, or a barrier-side position. These are the five jobs.
Concourse Sampling Crews
The standard format. A staffed position in the flow between the barriers and the exit, working the wave as each train empties.
- Handing out inside the footprint the operator agreed
- Working the arrival pattern rather than a fixed rhythm
- Clearing the position between waves so the flow is not blocked
Suits: snacks, drinks, breakfast lines, app sign-ups
Rush Hour Hand-Out Teams
No pitch, no table. A walking brief covering the approach, the entrances and the concourse in the two hours that matter at each end of the day.
- Covering more ground than a fixed position allows
- Early starts and evening peaks as standard
- Repositioning as the platform announcements move the crowd
Suits: printed offers, small format samples, high-volume giveaways
Chilled Commuter Carriers
The same walking brief with cold chain kit, for anything that has to be cold in the commuter’s hand at eight in the morning.
- Insulated backpacks and cool boxes held at a base point
- Restocking without leaving the flow unworked
- Food hygiene certification available on request
Suits: iced coffee, chilled dairy, smoothies, energy drinks
Ticket Hall Stand Hosts
Where the operator has sold a proper pitch, the team runs a branded stand and has long enough with each person to explain the product rather than just hand it over.
- Running a branded unit within an agreed footprint
- Longer conversations than a walking brief allows
- Capturing sign-ups where the campaign calls for it
Suits: launches, subscriptions, anything needing an explanation
Station Liaison Leads
Across several stations an event manager or campaign lead handles the operators, the access arrangements and the day-to-day changes, and is your single point of contact.
- Confirming position, access and delivery routes station by station
- Holding the brief consistent across every site
- Absorbing the changes so you are not fielding them
Where we have worked
Stations We Have Sampled In
Named from campaigns we have delivered, not from a wish list.
Space inside a station belongs to the operator or its media partner, and nothing happens without their agreement. Where a permission is needed we arrange it, and any cost is quoted alongside the staffing. Campaigns that go beyond handing product out are a different brief altogether, staffed and quoted separately from a sampling team.
Recent work
Campaigns Run On The Network
Three brands across seven of the busiest stations in the country.
100,000
Doubleshot, 12 Station Teams
Chilled coffee handed to London commuters over two days, 36 staff a day.
Victoria
Chilled Classics At The Gateline
A position inside one of London’s busiest stations, thousands sampled.
3 stations
Valentine’s Concourse Giveaway
Custom units at Piccadilly, New Street and Edinburgh Waverley.
Kings Cross
Chilled Coffee At The Barriers
Morning peak on one of the busiest concourses on the network.
New Street
Chilled Coffee, Midlands Hub
A multi-level concourse worked across both peaks.
Piccadilly
Chilled Coffee, Northern Peak
Commuter and intercity flows sampled from a single position.
Get a quote
Tell Us The Stations And The Dates
Send us the stations, the dates, the hours and how many people you want at each. We will come back with a fully itemised quote, usually within hours, one line per station per day.
