Designed to increase brand awareness of your product with sample offers and drive interest at the point of purchase, increasing sales at your selected stockists.
NATIONWIDE PRODUCT SAMPLING STAFF AGENCY SINCE 2007
We have distributed hundreds and thousands of free product samples to consumers across a range of target locations.
An effective product sampling campaign is often the cornerstone of a brand experience or marketing strategy. Traditional product sampling allows you to build your brand message to potential customers in real time.
In addition, face to face product sampling increases brand recall and word of mouth sharing. It also fits beautifully alongside social media campaigns allowing the target audience to share their experience with your existing product and keep this top of mind.
Amazing staff, very experienced in the field/products and super approachable and engaging. Admin in the background was fast and painless too - very happy customer
2007
ESTABLISHED IN
1827
CLIENTS
40
STAFFING HUBS
6012
STAFF NATIONWIDE
We Deliver High Impact Product Sampling Campaigns
Expert Product Sampling Staff for Your Brand Promotions
Looking for professional, results-driven product sampling staff to enhance your products promotion? EXECUTIONAL provides experienced and engaging sampling teams to ensure your brand gets noticed and interacts with the right audience. Whether you're running a campaign in shopping centres, train stations, high streets, or roadshows, our staff are ready to make an impact.
"Exactly what we wanted, friendly and enthusiastic staff who were keen to do a great job."
Sample Products Hand to Hand with Our Team
The Benefits of Product Sampling In Person
In-person product sampling remains one of the most powerful ways to connect your brand with potential customers. Unlike passive methods such as including samples in deliveries or mailing them out, live sampling gives people a chance to engage with your product and brand in real time, boosting recall and encouraging immediate action.
Instant Product Feedback from Real Customers
Face-to-face product sampling allows your team or sampling staff to gather genuine feedback while the experience is fresh. Whether it's the taste, texture, scent, or usability of your sample product, this real-time insight is invaluable when refining messaging or positioning.
Create Memorable Brand Experiences
Handing out samples in high footfall areas allows your brand to stand out in a crowded marketplace. Sampling campaigns led by experienced staff create memorable, personal interactions—something your customers won't get from a product they find in a delivery box.
Drive Immediate Purchase Intent
By placing your sample product directly into someone’s hands, you reduce the time between trial and purchase. This is especially effective when combined with on-the-spot promotions, discount codes, or in-store activations that lead directly to conversion.
Engage the Right Audience at the Right Time
As a product sampling agency, we know how important it is to target the right environment. Whether it's outside busy transport hubs, inside shopping centres, or at relevant events, in-person product sampling allows for strategic audience targeting that mail-based sampling can’t match.
Amplify Reach Through Word of Mouth
A great sampling experience doesn’t stop with the individual. Happy customers talk—whether through social media or face-to-face. Live product sampling not only introduces your sample product to one person but also increases the chance of wider brand exposure through word of mouth marketing.
Why Choose EXECUTIONAL As Your Product Sampling Agency?
As a leading product sampling agency, we understand that an effective product sampling campaign goes far beyond simply handing out a sample product—it’s about delivering engaging, real-life brand experiences that connect with potential customers and influence purchasing decisions. Here’s how we help you drive impact through expertly executed sampling campaigns:
Fully Tailored Staffing Solutions for Product Sampling Campaigns
Whether you're planning a nationwide product sampling campaign or a single location activation, our sampling staff are handpicked to suit your brand’s tone and audience. Our team of trained brand ambassadors know how to deliver your sample product with energy, professionalism, and the messaging required to make it stick with your audience.
A Detailed Approach to Product Sampling Staff Selection
As an experienced product sampling agency, we take staff selection seriously. Our regional managers carry out a detailed vetting process based on product relevance, geographic location, experience, and necessary certifications such as food hygiene. This ensures your sample products are delivered by knowledgeable and suitable individuals who represent your brand with care.
Comprehensive Briefing & Training for Effective Product Sampling
Every sampling campaign benefits from clear preparation. We equip all sampling staff with in-depth briefing packs, outlining your brand story, product benefits, and campaign objectives. Where needed, we also provide additional training via phone, video or in-person to ensure our staff can confidently engage your target market and present your sample product in the most compelling way.
Reliable Staff Management & Real-Time Oversight
To support a smooth sampling activation, our management systems are designed for full visibility and accountability. All product sampling staff are required to check in 1.5 hours before their shifts, giving our team time to verify punctuality and readiness. For larger campaigns, our experienced team leaders and event managers oversee onsite performance in real-time.
Technology-Driven Product Sampling Delivery
Our 16+ years of experience as a product sampling agency have taught us the value of robust systems. We use advanced tech to support every campaign—from geo-location tracking and real-time check-ins, to shift reminders and post-event reporting. Our client portal offers live feedback and sampling insights, helping you track how your sample product is received and the kind of conversations it creates with prospective customers.
Take A Look Through Our Product Sampling Case Studies..
TYPES OF PRODUCT SAMPLING OUR STAFF PROMOTE
AMBIENT
Something which does not require specialist storage or preparation. Think packaged food products, newspapers, magazines, fragrances - the items that can be distributed in volume without needing complex setup or equipment.
CHILLED & FROZEN
Products that need the continuity of cold storage from production to recipient. Chilled drinks, yoghurts, protein shakes, confectionary and ice cream. However, we can also prepare products that are stored frozen such as ready meals, pizza and ice cream.
HOT
Usually performed from a dedicated event space using a touring campaign kit such as a product sampling van or pop up event space.
Comprehensive Product Sampling Support Through Our Trusted Network
Leverage our well-established industry connections and reliable supplier partnerships to access everything you need for a seamless campaign. From staffing and logistics to promotional materials, we ensure you’re connected with the right experts to handle every aspect of your activation.
Custom-Branded Vehicles
Event Structures & Pop-Up Installations
Sampling Trays & Display Units
Promotional Clothing & Accessories
Secure Warehousing & Distribution
Venue Sourcing & Permit Coordination
Product Sampling Guides
