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Product Sampling
Staff.
EXECUTIONAL is the product sampling agency brands and agencies book for the people. We supply experienced sampling staff across the UK, from one store on a Saturday to a national run. Every team is briefed on your product and managed through every shift.
Product sampling staff for stores, stations, offices and events.
Handing over samples since 2007
Looking for sampling or promotional work? Register with us →
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Where our samplers work
Six settings, one sampling team.
The setting decides who walks past, the hours worth covering and what the team can do. Every brief covers the place as well as the product.
Teams come from the hub nearest each site, and campaigns across several sites come with a team leader. They run the day on site.
Supermarket tastings
Aisle-end and chilled-counter tastings inside the grocery multiples, worked to each retailer's rules on position, portions and hygiene. See sampling in supermarkets.
Department stores and food halls
Tasting tables and counters in department stores, beauty halls and airport and station shops, with the shelf a few steps away. More on in-store product sampling.
Station concourses
Quick handovers to commuters in the morning and evening peaks, with enough hands to keep up with each train as it empties. See train station sampling.
Offices and workplaces
Reception, atrium, canteen and desk-drop sampling, timed to when people arrive and when they eat. More on office product sampling.
Festivals and live events
Food, drink and lifestyle sampling at festivals, sports days and consumer events, staffed for the peak hour rather than the average. See product sampling at events.
Exhibition stands
Tastings from your own stand at trade and consumer shows, run by people who can tell a browser from a buyer and pass the buyer to your team. More on exhibition product sampling.
Why brands book us
Checked, briefed and on pitch.
Right to work and ID checked on every sampler. Employer's and Public Liability cover on every booking. Food hygiene certificates, alcohol licensing and DBS checks on request.
We write a bespoke brief for the team: the product's selling points, who to approach, the one line to open with, where it's stocked and any allergen or age rules.
Every sampler is paid through our PAYE. National Insurance and HR stay with us, and every site sits on one itemised quote.
Geo-tagged check-ins at every store and site and live attendance tracking. A 24/7 support line is answered day and night while your shifts run.
Where we fit
Your product, our sampling team.
Most people take a free sample without a thought and forget it by the next corner. The ones that turn into sales are handed over by someone who stopped the right person, said one useful thing about the product and pointed to where it's stocked. Those thirty seconds are what you're booking.
You bring the product, the kit and the brand guidelines. We bring the sampling team: matched to your targeted audience, briefed on your key messages and managed by our team on the day. Product, stands, chillers and deliveries stay with you and your logistics partner.
Where we've sampled
Aisles to arenas, any pitch.
Teams come from the staffing hub nearest each site, across 40 hubs in the UK. Sampling somewhere not listed here? Tell us in your quote request.
Checks and cover
Insured and ready.
From the case files
Sampling campaigns we've staffed.
Store runs, station mornings and festival weekends, with the number of samples, shifts or sites behind each one. See all recent work →
RecentNew York Bakery | Warrington Run Festival 2026
RecentThe Organic Protein Company | 2,000 Samples | ExCeL London
RecentKopparberg | Strathclyde Freshers | Glasgow
RecentKinder Bueno | Reading Festival 2026
RecentHouse of Dorchester | Selfridges
RecentEmmi Caffè Latte | UK Roadshow | 8 Activations | 4 Cities
Verified feedback
Booked again by sampling clients.
Booking, step by step
From your brief to samplers on site.
The product, the sites, the dates, the hours and how many people at each. Say if it's chilled, alcoholic or allergen-sensitive, so it's planned in from the start.
Every site, role and shift set out separately, with no hidden fees.
Samplers chosen on experience and distance from each site, with an account manager once you approve.
A bespoke brief for the campaign, optional product training, check-ins at every site and a 24/7 support line answered day and night.
Get a quote
Get a quote for product sampling staff.
Request a quote
Request your sampling quote.
To plan a product sampling campaign, tell us the product, the sites, the dates and how many samplers you want at each, and whether anything needs to stay chilled or needs a licence.
The quote comes back itemised by site and shift.
Buyer questions
Sampling campaigns, staff and compliance: your questions.
What drives the cost of a sampling campaign?
Headcount, shift length, the number of sites and days, where the sites are, whether a team leader is needed, any product training, and whether the product needs to stay chilled or needs a licence. We itemise every quote by site and shift, so you can see what each part of the plan adds.
How far ahead should we book sampling staff?
The people are rarely the constraint; permissions are. Retailer head office approval, a shopping centre pitch or a council licence can take weeks, and the best summer weekends go early. A straightforward store booking can often be staffed at short notice.
Can your teams sample food and alcohol?
Yes. For food, food hygiene certificates are available on request and the team works from the allergen information in your brief. For alcohol, Challenge 25 and licensing are available on request, and staff ask for ID from anyone who looks under 25 before handing anything over.
Who arranges store approval and pitch permissions?
In most cases the brand or its agency, through its retailer, venue or media owner contacts.
Do you supply the product, stands or sampling kit?
No. The product, branding, stands, chillers and deliveries come from you or your production and logistics partners; we supply and manage the people who work with them. Branded sampling bins are available on request.
How is sampling different from a product demonstration?
Sampling puts the product in someone's hand and lets them decide. Product demonstration shows it working, which suits anything that needs explaining first. If you want contacts as well as trial, the same team can take sign-ups alongside: see our data capture staff.
What other settings can you sample in?
Most places your customers gather. We staff high street sampling on council pitches, roaming sampling teams that move with the footfall, shopping centre sampling and wider shopping centre promotions, sports event sampling at stadia and mass participation events, in-warehouse demonstrations at Costco special events, touring sampling roadshows, tactical sampling chosen around one audience, tastings in pubs and bars and in specialist food stores.
Where in the UK can you supply sampling staff?
Anywhere in Britain and Northern Ireland, from 40 staffing hubs, with each team drawn from the hub nearest the site. For London stores, stations and venues, see our product sampling in London page. Local teams also work from Birmingham, Manchester, Leeds, Glasgow, Edinburgh, the rest of Scotland, Liverpool, Newcastle, Sheffield, Nottingham, Leicester, Coventry, Bristol, Cardiff, Swansea, Southampton, Brighton, Kent and Belfast.