ASOS in Real Life 17 Promotional Staff + 2 Event Managers

01

The brief

ASOS, known for its online fashion and cosmetics, wanted its store to work in person. ASOS in Real Life ran across several floors, each one designed as its own shopping and interactive experience, with a wide range of products, pampering areas and sales desks.

That meant a team who could sell, run tills, keep stock moving on every floor and guide visitors from one floor to the next.

03

How it ran

• Stock control: each floor had its own stock management area, and the team kept products replenished on time.
• Point of sale: staff with till experience ran the sales desks for smooth transactions.
• Event direction: staff with event experience, led by our event managers, kept visitors moving through the experience.

Staff moved between roles where needed, under the direction of the event managers, so every floor stayed covered.

With each floor running as its own experience, the team worked as one across the building: three core roles, two managers and a shared briefing on the layout before the doors opened.