ASOS in Real Life – Where Fashion Came Alive in an Unforgettable Experience
ASOS, renowned for its online fashion and cosmetic presence, created an exceptional installation titled ASOS in Real Life. This wasn’t just another pop-up; it was a comprehensive, multi-floor experience that featured a diverse array of products and pampering areas. Our team gained valuable insights into this elaborate setup during the training session, which prepared them for this immersive event.
Executional provided a dedicated team of 15 promotional staff members overseen by two event managers who worked tirelessly throughout the ASOS in Real Life pop-up. Their efforts were instrumental in bringing the entire experience to life, ensuring each floor of the installation was managed effectively and efficiently.
- Stock Control: Each floor had designated stock management areas, where team members ensured timely replenishment of products.
- Point-of-Sale/Till Operation: Staff members with till experience managed the sales desks, facilitating smooth transactions for customers.
- Event Management and Direction: Individuals skilled in overseeing movement and event-based tasks handled these aspects, ensuring a fluid experience for visitors.
Flexibility was a key aspect of the event, with staff members adapting to roles that matched their skill sets under the supervision of event managers.
ASOS in Real Life was more than a shopping expedition; it was a journey into the essence of fashion and beauty. Each floor was thoughtfully designed to offer a unique shopping and interactive experience. This event stood as a testament to ASOS’s commitment to innovative retail, offering customers a dynamic world of fashion to explore and enjoy.
