Budweiser Bud Live across three big festivals

What we did

Bud Live is Budweiser's platform for bringing fans closer to live music through beer, access and on-site experiences. Over one Bank Holiday weekend it ran at three of the UK's biggest festivals at once: Leeds Festival at Bramham Park, Reading Festival at Richfield Avenue and Creamfields at Daresbury Estate. We supplied festival staff and brand ambassadors for all three sites.

Our brand ambassadors worked 28 festival shifts and 290 live hours across the four days, with the largest team at Reading running the Bud Live Club for the full activation.

• Managed the Bud Live Club guest list and top deck access on iPads at Reading
• Ran the merch personalisation bar, customising Budweiser hats with heat-transfer patches
• Took guest photos for the on-site bowtie screen and gave ponchos, bandanas and carabiner keychains to selected guests
• Greeted fans and managed crowd flow around the Budweiser bar and the Bud Beacon DJ booth at Leeds and Creamfields
• Held capacity and one-in one-out access at peak times
• Supported guests with accessibility needs at every site
• Followed responsible alcohol service and drinking-age checks, escalating any crowd or safety concerns to on-site security

For music events in Yorkshire and beyond, our promotional staff in Leeds bring the same welcoming energy from doors to close.