Campaign Snapshot
The Brief
K-POP, Cameras And “Imagine Your Korea” On Charing Cross Road
K-POP dance battles. A voice-reaction game. A digital stamp rally. Travel-themed gifts. EXECUTIONAL supplied brand ambassadors and promotional staff in London to support the Korea Tourism Organisation’s global “Imagine your Korea” campaign, taking over Outernet London on Charing Cross Road for three high-energy activation days.
Our team of five experiential staff, briefed at a dedicated pre-event training session, worked across three interactive stations: two ran the K-POP Dance Challenge on the LED wall and touch devices, one ran the K-Reaction voice game and verified social uploads, and two held the Information & Gift Desk, checking activity completion and rewarding guests with Korean-themed gifts. Fast, fun, camera-ready, and buzzing with K-culture energy from open to close each day.
On The Ground
How Our Staff Supported Korea Tourism
- ▸Attended a full pre-event training session ahead of doors opening
- ▸Ran the K-POP Dance Challenge across the LED wall and touch devices
- ▸Guided visitors onto the play spot and confirmed social sign-ups on stand
- ▸Operated the K-Reaction voice game and verified social uploads before rewards
- ▸Managed the Information & Gift Desk with reception and on-site guidance
- ▸Verified activity completion and distributed the correct travel-themed gifts
- ▸Managed stock and gift allocation across all three activation days
- ▸Represented the Korea Tourism Organisation warmly and energetically throughout
