Mystery Shoppers.
A mystery shopper visits a business as an ordinary customer would, then scores what happened against questions the business wrote in advance. We place them in shops, restaurants, hotels, showrooms and branches anywhere in the UK, for one visit or hundreds.
We supply mystery shopping services to brands, retailers and research agencies
Head office sees the sales figures. A shopper sees the first hello, the queue and how a question at the counter gets answered, then records it against your scorecard while the visit is still fresh.
A single branch checked once, or every site in the estate every month: shoppers are picked to fit the customer you serve from over 6,000 people on our register and our 40 regional hubs.
Cleared Before Any Visit
No shopper is sent anywhere before we have checked their Right to Work and ID, and each programme we run has Employer and Public Liability cover. DBS checks and risk assessments are both available on request.
Built On Your Own Questions
Your standards, your questions and the type of customer you want represented go onto our briefing form. Every shopper sits a briefing session on them before going anywhere near a site.
Shoppers Paid Through Us
We pay every shopper through our own PAYE scheme and take care of their HR, their tax and their National Insurance, so the admin stays off your desk.
A Named Person Running It
A project manager keeps the visit diary on track for the whole programme, and our support line stays open 24/7 while shoppers are out.
Secret shopper services for six kinds of customer visit
Pick the visits your programme calls for. Most briefs fit one of these, and a national programme often blends several.
Plan your visits →Great agency with competitive and fair rates. Communication was excellent throughout and the staff provided were very helpful, proactive and knowledgeable on the brief sent over. Would recommend and use again!
Shop floor visits
Browsing, asking for advice and paying at the till, so you learn how a store treats someone who walks in with a question and money to spend.
Restaurant and bar visits
Our restaurant mystery shoppers book or walk in, order and settle the bill like any other guest, then score the timing, the table service and the food against your list.
Hotel and leisure visits
Reception, the gym, the spa or the pool: the parts of a leisure business where a guest makes up their mind within a few minutes.
Showroom visits
A would-be buyer at a car dealership or a sales showroom, from the opening conversation to how keen anyone is to follow it up.
Branch and counter visits
A customer service secret shopper at a bank, building society, estate agent or any counter where the advice given and the manner it comes in both count.
Competitor visits
Your scorecard taken into a rival's premises if your brief calls for it, so your own results have something to be measured against.
One mystery secret shopper or a nationwide programme, booked your way
Talk through your programme →Brands and operators
Retailers, restaurant groups and service businesses come straight to us, bringing their own scorecard and their own standard for a good visit.
Research firms
When a mystery shopping agency has a client programme bigger than its own panel, it books our shoppers to cover the extra sites. The firm keeps its client relationship and its scorecard, and we look after the people.
Booking a mystery shopping service, from brief to first visit
Four stages, whether the brief covers one store or every branch you run.
Send your scorecard →The campaign we booked was organised within a tight timescale. The whole experience felt pretty easy and drama free. Communication was very good and the campaign went ahead smoothly.
Tell us what to check
The sites, the visit dates, how many visits each location needs, and the scorecard or set of questions you want answered.
Get the itemised price
A full breakdown follows, usually within hours. Hourly rates and every on-cost are shown, nothing is tucked away, and how you will be billed goes into the quote before visits begin.
Shoppers matched to your customer
Our operations team picks shoppers who fit the customer profile you describe, weighing skills, experience and home area. When you approve the figures, we hand you a dedicated account manager.
Shoppers briefed, visits begin
Each shopper is briefed on your scorecard before a first visit, with virtual or in-person training if the programme needs it. Reporting is bespoke: what comes back and its format are agreed with you in the quote ahead of the first visit.
Get a quote from a UK mystery shopping agency
Tell us the locations, how many visits you want, the dates and the scorecard you work to. The figure we send back is itemised from top to bottom.
From displaying creative thinking against brief to first class operational deployment and campaign review, Executional were a value adding partner to collaborate with.
Prefer a conversation? Call the Head Office Line 0113 479 0075 or our London office on 0203 026 1069.
Mystery shopper agencies: your questions, answered
What brands and research teams tend to ask us before the first visit goes in the diary.
Ask about your programme →Love working with Executional. They're efficient, organised and have a fantastic team.
Do you work as a mystery shopper agency UK wide, or only in some regions?
UK wide. We run mystery shopping services UK wide with 40 staffing hubs behind them, so a programme in Inverness is set up exactly as one in Truro would be. The four largest cities have city pages as well: event staff London, event staff Birmingham, event staff Manchester and promotional staff Leeds.
Can you supply shoppers to other mystery shopper agencies?
Yes. The agency stays the face of the programme and owns the scorecard, while we find the shoppers, brief them and pay them.
What do we get back after each visit?
Whatever you specify. Reporting is bespoke, so its content and format are settled with you when we quote, ahead of the programme. Shoppers can enter their findings straight into your own system, or on a form we build and share with you.
How do you choose a shopper for our brief?
Against the customer you describe. Our operations team then weighs up skills, past experience and where each person is based, so each visit reflects the kind of person your staff serve every day.
What does a mystery shopping programme cost?
The price rests on how many visits, where they are, how long each takes and the reporting you want. Send those details and an itemised figure is normally back with you within hours.
Can you arrange visits with little warning?
Often, yes. Late requests are taken, and a few extra days simply let us match the customer profile more closely.
Which businesses can you send mystery shoppers to?
Any business that deals with customers in person. Shops, restaurants, bars, hotels, gyms, car showrooms, banks and estate agents all come up, along with visitor attractions and service counters of every sort.
How are shoppers prepared before a visit?
Every secret shopper service we run starts with a briefing session built on your scorecard, so each shopper knows what to look for and what to record. Extra training, virtual or face to face, is available when a programme needs it.
