Freshers · Campus · Student streets
Student Marketing
Staff.
EXECUTIONAL is a UK student marketing agency supplying brand ambassadors, sampling teams and sign-up staff to brands and their agencies for freshers fairs, campus days and student areas across the UK, since 2007.
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Types of campus marketing roles we staff
Campus marketing, staffed role by role.
Student marketing is promoting a brand to students face to face where they already are: freshers fairs, campuses, halls and the streets around them.
The roles we fill most when targeting students, through freshers and the rest of the academic year. Larger tours get a team leader for each region, reporting to our team.
Freshers fair teams
Stand staff for the fair itself set up the stand you've booked, draw students in, explain the offer and keep the queue for freebies moving.
Campus sampling teams
Staff hand out food and drink on campus and outside halls, timed for lectures ending and exam-season study breaks. More on product sampling.
Student ambassadors
Approachable people students relate to walk the main routes of campus life or host a pitch to talk about your brand. See our brand ambassadors.
Flyer and voucher teams
Hand-to-hand discount codes and menus around halls, student unions and the streets where students live. More on leaflet distribution.
Sign-up and app download teams
Staff who walk students through an app download, account opening or prize entry on your form or device. See our data capture staff.
Prize games and mascots
A host runs spin-to-win wheels, scratch cards and a mascot to pull a crowd, and keeps the game fair and fast. Book costume characters with a chaperone from the team.
How our student marketing agency briefs every team
Cleared, briefed and checked in on campus.
Right to work and ID checked before anyone steps on campus. Employer's and Public Liability insurance on every booking. Alcohol licensing where a drinks brand needs it.
Each team member learns your offer, your sign-up process and the students' union's rules for that fair, so the stand stays welcome and the entries count.
We handle PAYE, National Insurance and HR in-house. A tour of twenty campuses still sits on one itemised quote.
Geo-tagged check-ins confirm the team is on every campus. Our 24/7 support line is answered day and night while your shifts run.
Marketing to students face to face, on their ground
Your offer, our people on campus.
Freshers fairs are crowded, loud and over in a day. Students walk past dozens of stands, and the ones they stop at have someone who talks like them, explains the offer in a sentence and makes signing up quick. That person is what you're really booking.
You or your agency own the offer, the strategy and the stand space you've booked with each students' union. We recruit the team, brief them on your offer and the union's rules, handle payroll and manage every shift, from one campus on a Tuesday to thirty in the same fortnight.
We run UK student marketing on campuses nationwide
Freshers fair to festival, any campus.
Teams come from the staffing hub nearest each campus, across 40 hubs in the UK. Campus not listed here? Tell us in your quote request.
Our campus marketing services compliance checks
Insured and ready.
Student marketing campaigns we have staffed for brands
Freshers tours and campus days we've staffed.
Fairs, campus tastings and prize games at UK universities and colleges, with the number of sites and the weeks they ran. See all recent work →
What brands say about working with us
Brands that come back every September.
How to book our student marketing agency
Marketing to university students, from brief to first fair.
Universities or colleges, fair dates, stand times and the team you need at each.
Every campus, role and shift set out, with no hidden fees.
Staff chosen to connect with students, matched to each campus by location, with an account manager once you approve.
A briefing on your offer and each union's rules, optional product training, and geo-tagged check-ins on the day.
Get a campus marketing quote from us
Get a quote for student marketing staff.
Request a quote
Request your campus quote.
Send your list of universities, the fair or campus dates, stand times and the headcount at each, and we'll come back with a quote itemised by campus and role.
Student marketing questions we answer every day
Marketing to students on campus: your questions.
What is student marketing?
Student marketing is promoting a brand to students face to face where they already are: freshers fairs, campuses, halls and the streets around them. We supply and manage the brand ambassadors who run it, from one campus to a national tour, briefed on your offer to sample, take sign-ups and talk to students.
Are you a student marketing agency?
Yes, for the face-to-face side. A student marketing agency or your own team may set the strategy, the offer and which campuses to target; we supply, brief and manage the people who deliver it. Student and experiential agencies book us for exactly that, and so do brands running their own freshers plans.
Do you build stands or book freshers fair space?
No. We don't build stands, make giveaways or store stock, and you or your agency book the stand directly with each students' union. Share the confirmation and the union's rules, and our team is briefed on stand size, giveaway limits and set-up times, then sets up, staffs and packs down on the day.
Can you staff freshers at many universities at once?
Yes, we operate nationwide, across the UK. National student marketing means many fairs in the same fortnight, so we staff each campus from its nearest hub, all working from one briefing. For marketing to students in the UK, we cover universities and colleges across England, Scotland, Wales and Northern Ireland from 40 staffing hubs.
Do your teams work beyond freshers week?
Yes. Welcome back weeks in January, exam season, end of term, graduation and the streets around halls all year round. University student marketing doesn't have to stop in October.
Can students sign up on the day?
Yes. Teams take sign-ups, app downloads and prize entries on your tablet, phone or paper form, using your questions and your privacy wording.
Can you reach postgraduate and mature students?
Yes, by choosing the right places and times: postgraduate welcome events, libraries, campus cafés in the day, and university cities' professional areas. Tell us your target audience and we'll suggest where the team should stand.
What drives the cost of a campus campaign?
The number of campuses and days, hours per stand, headcount, the distance between universities, and whether the plan falls in peak freshers weeks, when demand for staff is highest. Every quote is itemised by campus.