Retail merchandising · Planogram compliance
Planogram merchandising, built to your layout
The value of a planogram lies in how the shelf looks once someone has actually set it up. Branches reset around it, colleagues restock by guesswork, the brand next door creeps out by a couple of facings, and before long the bay you planned has turned, without fuss, into another bay entirely.
Executional provides the planogram merchandisers who restore it. Each arrives carrying your layout, counts every facing and rebuilds the fixture until it matches the plan.
A retail planogram merchandiser is quoted in full detail, whether the job is a single pass of six stores or six hundred on every cycle, with no hidden fees. Planogram merchandising is a strand of the retail merchandising service.
Give us the branches, the planogram and the timing, and a broken down quote generally lands within a few hours.
Rates by the day, hours worked and on-costs are itemised one by one, nothing is buried, and how you pay is set in the quote before a single booking is made.
Allocated the moment you approve the costs, and with you until the planogram work is finished.
Someone is on hand at every hour while bays are going up or being reset.
Chosen for planogram experience, skills and location, and sent from whichever hub is closest to each branch.
Groups of neighbouring stores tend to fall to one merchandiser, so there is a single brief and the same person turns up on return calls.
Your layout, fixture rules and completed briefing form are merged into one working document that goes on site with every merchandiser.
Nobody works from recollection or a one size fits all guide.
Before any merchandiser starts, their Right to Work and ID checks are done.
The work sits under Employer and Public Liability insurance, and we supply DBS checks whenever a retailer needs them.
Tax, National Insurance, HR and PAYE for every person on the fixture are dealt with inside our business.
Timesheets, deductions and staff queries never reach you.
Late additions to the reset can generally still be crewed at short notice.
That said, the more warning we get, the better.
Reports are made to measure and cost extra. You agree them with us ahead of confirming, so the quote already includes them.
They can run through your own systems or through forms we put together, whichever suits you.
Amazing staff, very experienced in the field and products and super approachable and engaging. Admin in the background was fast and painless too, very happy customer.
Torch UK, on the people
On the shop floor
Five jobs on a retail fixture
Layout, merchandising standards and stock are all looked at in one call, since someone already at the bay might as well cover the lot. Here are the five tasks.
Planogram compliance
This is the heart of it. Facing by facing, the bay is held up against the layout you supplied, and anything that has slipped is rebuilt, not just marked down as wrong.
- Facings counted and brought back to the number agreed
- Blocking and product order restored to match the plan
- Shelf positions and heights reset where the branch has shifted them
Suits: range reviews, category resets, listings prone to slipping
Stock replenishment
A flawless layout with three holes in it still loses three sales. The merchandiser fills the shelf from whatever stock is on hand.
- Bay topped up and faced off using stock in the branch
- Rotation by date on chilled and short life products
- Real out of stocks told apart from product waiting out the back
Suits: fast moving lines, promo weeks, seasonal highs
Point of sale setup
Barkers, headers, shelf edge material and off shelf units go in during that same call, so the layout and whatever sells it arrive together.
- Headers, barkers and shelf edge strips fixed to the bay
- Promo units assembled and placed in the spot the retailer approved
- Expired and outdated material taken down and cleared away
Suits: price promotions, launches, seasonal switchovers
Store audits and adjustments
If a branch has good cause why the layout cannot go up, the merchandiser notes that instead of pushing it through, so you learn the reason rather than seeing a wasted call.
- Bays checked against the standards you have set
- Reasons a layout cannot be built noted, not forced
- Any reporting is bespoke and paid for separately, settled within the quote ahead of booking
Suits: estates where certain branches fail again and again
New product launches
A fresh listing can only perform if it actually reaches the shelf in its opening fortnight. Teams go into branches during the launch window to cut the new line in.
- New products slotted in and the bay reflowed to suit
- Delisted products taken out so the space is truly freed
- Launch window covered branch by branch in the first week
Suits: new listings, distribution drives, range extensions
Brands we build for
Brands whose fixtures we already build
Each name below has had our merchandisers working in store. The three picked out feature in the images here.
These are the formats that work spans. Fixtures differ by channel, and the layout rules differ with them. A grocery bay and a gondola end in a chemist are one task carried out under quite separate rules.
When you need the shelf noted rather than rebuilt, a merchandising audit costs less. When the display material worries you more than the layout, a point of sale placement check digs further into that one area.
Repeat visits
The same faces back in the same stores
Someone new spends the opening twenty minutes figuring out how the bay ought to look. Whoever set it up last cycle notices the drift before reaching the fixture. Want the same people on the same branches each cycle? Ask for it and that is what gets costed.
Get a quote
Send the store list and the planogram
Let us have the branches and the cycle, and attach the layout. Within hours, as a rule, a fully itemised breakdown comes over, free of hidden charges.
