GoHenry Don't blink family booth at Bluewater

What we did

GoHenry, the debit card and financial education app for 6 to 18 year olds, took over Bluewater Shopping Centre for a fortnight with its Don't Blink family activation, built around the idea that kids grow up fast. We supplied brand activation staff to run the booth every day of the two-week run.

Across 14 days the team worked 42 shifts and 371 live hours in three defined roles, with three staff on the floor at family peak and a team lead on site.

• Queue host: welcomed passing families, managed the queue and pointed guests to the instruction board
• Experience host: guided each parent and child through the facial recognition booth, adjusting its height and building excitement before the countdown
• Reminded families they could photograph the final screen
• Information host: handed out branded merchandise packs and explained the Junior Stocks and Shares ISA, without offering financial advice
• Shared GoHenry's back-to-school sign-up offer at the booth exit
• Reported and helped resolve simple technical issues on the booth

For shopping centre campaigns across the county, our Kent event staff bring families into the story, and our shopping centre promotions teams keep a booth busy all day.