Campaign Snapshot
The Brief
Don’t Blink, Bluewater. Faces, Kids And A Family Finance Story
Kids grow up fast. Don’t blink or you’ll miss it. GoHenry, the debit card and financial education app for 6 to 18 year olds, took over Bluewater Shopping Centre with a full fortnight of “Blink and I’ll Be Big” family activation, and EXECUTIONAL supplied brand ambassadors to run the on-site booth every single day.
Our team worked three defined ambassador roles across the run: a queue host to keep families moving and excited, an experience host to guide each parent-and-child pair through the facial recognition booth and the “don’t blink” countdown, and an information host to hand out merchandise, talk families through the Junior Stocks & Shares ISA, and share the £20 back-to-school sign-up offer at the exit. Three staff on floor at family peak. One booth. Two weeks. A big idea delivered to Bluewater’s very biggest audience: parents and their kids.
On The Ground
How Our Staff Supported GoHenry
- ▸Welcomed passing families into the GoHenry Don’t Blink booth
- ▸Managed the queue and directed guests to the instruction board
- ▸Guided each parent-and-child pair through the facial recognition experience
- ▸Adjusted booth height and built excitement before the countdown
- ▸Reminded families they could photograph the final screen
- ▸Explained the Junior Stocks and Shares ISA without offering financial advice
- ▸Promoted the £20 back-to-school sign-up offer at the booth exit
- ▸Handed out branded merchandise packs to families as they left
- ▸Reported and helped resolve simple technical issues on the booth
- ▸Represented GoHenry warmly and professionally across the full two-week run
