Case study · Baby and childcare products
HUGGIES Pull-Ups Bus Tour Brand Ambassadors | UK Supermarket Roadshow
The story in brief
HUGGIES Pull-Ups toured a converted American school bus to supermarkets across the UK. Our brand ambassadors entertained children, showed parents the product and handed out samples and incentives to buy in store.
- Client
- HUGGIES Pull-Ups
- Sector
- Baby and childcare products
- Format
- Supermarket bus roadshow
- City
- UK-wide
- Venue
- Supermarket car parks
- Staff type
- Brand ambassadors, Event managers, Product sampling staff
01
The brief
HUGGIES Pull-Ups wanted to reach parents at the point of purchase. The plan was a fully converted American school bus, parked at key supermarkets across the UK, with play for children and demonstrations for parents.
Alongside product sampling, the team handed out incentives to drive sales in the store next door.
02
What we did
We supplied a full team of brand ambassadors and event managers, all briefed in a pre-activity training session on the product and the "graduate to undies" message.
We managed stock logistics and deliveries so every location had samples and incentives, and set the bus up with play elements for children and demonstration areas for parents.
03
How it ran
- Play: creative play on the bus kept children entertained.
- Demonstrations: parents shown the benefits of HUGGIES Pull-Ups for the move out of nappies.
- Buying: with the bus parked outside the store, parents could buy straight after talking to the team.
- Reporting: activity reports from every location covering engagement and feedback.
Where it ran
UK-wide
Supermarket car parks, UK-wide
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