Campaign Snapshot
The Brief
Walking The ExCeL Floor For Accountancy Outsourcing
Two full days at ExCeL London for one of the UK’s biggest accountancy industry events. One target: pull serious footfall to the Stellaripe stand. Our two-person team of exhibition stand staff worked the Digital Accountancy Show for Stellaripe, the ACCA, Xero and QuickBooks certified accounting outsourcing specialists, driving stand traffic and visitor engagement across the full event.
Day one started an hour before the show opened with a dedicated coaching session on the Stellaripe brand, service offering and ideal visitor conversations. Across both show days our brand ambassadors covered the ExCeL floor proactively, approaching passers-by near the stand, scanning badges as on-stand data capture staff to log every qualified lead, drawing attendees back to the Stellaripe team, and keeping stand engagement high across the full 16.5 hours of show time.
On The Ground
How Our Staff Supported Stellaripe
- ▸Supplied two exhibition stand staff to Stellaripe for both days of the Digital Accountancy Show
- ▸Delivered 33 live floor hours between the Wednesday and Thursday show days
- ▸Walked the ExCeL floor proactively to pull visitors back to the Stellaripe stand
- ▸Approached passers-by around the stand and drew them into conversations
- ▸Scanned visitor badges to log leads for the Stellaripe sales team
- ▸Encouraged qualified attendees to engage with the Stellaripe accounting outsourcing offer
- ▸Attended a pre-show coaching session an hour before day one opening
- ▸Backed up the Stellaripe team during peak show-floor periods throughout both days
- ▸Represented the Stellaripe brand with an outgoing, confident on-stand presence
