Skin trials · Fragrance trials · Tasting tables
In-Store
Sampling.
EXECUTIONAL is a UK in-store sampling agency supplying sampling staff and team leaders to brands and their agencies for department stores, food halls, beauty halls and station shops across the UK, since 2007.
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Types of in store sampling staff we supply
Six ways to sample in store.
In-store sampling is a briefed team inviting shoppers to taste or try your product inside a shop, beside the shelf where they can buy it. The retailer's floor plan and your product decide the format.
Multi-store bookings come with a campaign lead. They agree position and timings with each store manager and keep the brief identical from branch to branch.
Food hall tasting tables
A staffed table or counter where staff portion and offer fine food, confectionery and drinks. The format retailers approve most readily, because it stays neat and contained.
Beauty and fragrance samplers
Skin and fragrance trials at the counter or in the aisle, with sachets and testers handed over alongside advice on which product suits whom.
Demo counter staff
For products that make sense once you see them work: kitchen gadgets, small appliances, tech accessories. More on our product demonstration teams.
Station and airport shops
Short, sharp trials in airport and station shops, where customers have minutes before a departure and the till is right behind them.
Fixture and aisle samplers
No table, no footprint: a sampler stands in the product's own aisle with stock in hand, talking to people already browsing that category.
Rollout teams and store leads
The same sampling campaign across a chain in one week, staffed from the hub nearest each branch. A lead handles store managers and late changes so they stay off your desk.
How we brief our samplers to each retailer's rules
Briefed to the retailer's rules.
Right to work and ID checked on every sampler. Employer's and Public Liability cover on every booking. Food hygiene certificates, alcohol licensing and DBS on request.
Your selling points and the retailer's house rules in one brief: where to stand, what to say, what not to do and how to direct shoppers to the fixture.
Counter staff are paid through our PAYE, with National Insurance and HR in-house and the whole rollout on one itemised quote.
Geo-tagged check-ins at each store and a 24/7 support line answered day and night.
How our samplers engage shoppers at the shelf
Three paces from the shelf.
A sample on the street has to survive the walk to a shop. In store, the walk is three paces. The shopper tastes the chocolate, tries the serum or picks up the gadget, and the product is right there to buy, driving sales on the spot. In-store product sampling works because trying and deciding happen in one visit.
The retailer decides where the team stands, when they work and what they can hand out. We brief every sampler on your product and the store's rules side by side, so the counter stays tidy, the store manager stays happy and the next visit gets agreed.
We supply in store product sampling nationwide
Flagships to branch networks.
Teams come from the staffing hub nearest each store, across 40 hubs in the UK. Sampling in a store not listed here? Tell us in your quote request.
Our in store sampling compliance checks
Insured and ready.
In store product sampling we have run for brands
Stores where our samplers have worked.
Food halls, flagship floors and station shops, from a single tasting day to programmes that ran all year. See all recent work →
Why retail brands keep booking us
Retail brands that book us again.
How we select and match samplers to your stores
From your store list to staffed counters.
Branches, dates, trading hours to cover and headcount per store, plus anything the retailer has already agreed with you.
Broken down store by store and shift by shift, with no hidden fees.
Retail experience first, then distance from the store, with an account manager once you approve.
Your product brief and the store's house rules side by side, optional product training and a check-in at every branch.
Get an in store sampling quote from us
Get a quote for in-store sampling staff.
Request a quote
Request your in-store sampling quote.
Share what you know. We'll recommend the team and prepare an itemised quote.
Store rule and rollout questions we answer
Store rules, rollouts and stock: your questions.
What is in-store product sampling?
In-store product sampling is a briefed team inviting shoppers to taste or try your product inside a shop, beside the shelf where they can buy it. This page covers department stores, food halls, beauty halls, airport and station shops, and health and homeware stores; supermarkets have their own page.
Do you cover supermarkets on this page?
No. Grocery runs on its own rules and approvals, so it has its own page: sampling in supermarkets. This page covers department stores, food halls, beauty halls, airport and station shops, and health and homeware stores.
Can you sample food and drink in a department store food hall?
Yes. Food hygiene certificates are available on request, staff follow the store's own hygiene and presentation rules, and allergen information from your brief is on the counter. For alcohol, Challenge 25 and licensing are available on request.
Can the team keep the shelf stocked while they sample?
Light tidying and facing up the fixture beside the counter, yes, where the store allows it. For full shelf work, planograms and stock checks, see our merchandising teams.
Can one booking cover a whole chain?
Yes. We operate nationwide, across the UK. Give us every branch, date and shift, and it runs as one booking with one brief and one itemised quote. We staff each branch from the hub nearest it, and we can often still cover branches added late.
What do you need from us before the first store day?
The retailer's approval, which the brand normally agrees through its buyer or account manager, plus any house rules that came with it. We also need your completed briefing form, the product and kit delivered to each store, and a contact at each branch. On multi-store rollouts our campaign lead confirms position and hours with each store manager before the first shift.
Do you supply the counter, testers or display?
No. Counters, testers, tasting kit and display materials come from you, the retailer or your display contractor. We supply and manage the people who work with them.
What drives the cost of an in-store campaign?
The number of stores, how many people per store, the hours covered, the number of days, a campaign lead on larger rollouts, and any product training. We itemise the quote by store and shift.