Case study · Health and nutrition
XLS Medical Supermarket Roadshow Supermarket Sampling Roadshow | UK
The story in brief
XLS Weight Loss Shakes took a sampling roadshow to supermarkets across the country. Our teams ran a branded sampling space at every stop, giving shoppers a taste and the facts.
- Client
- XLS Medical
- Sector
- Health and nutrition
- Format
- Supermarket sampling roadshow
- Venue
- Supermarkets
- Staff type
- Product sampling staff, Team leaders
01
The brief
XLS wanted more shoppers to know and try its Weight Loss Shakes.
The answer was a supermarket sampling roadshow across multiple stores, reaching health-conscious shoppers and people interested in weight management.
02
What we did
We supplied a sampling team, including team leaders, with a training session for this campaign on the product's health benefits, usage and dietary suitability.
At every stop the team created a branded, inviting sampling space within the supermarket to draw shoppers in.
03
How it ran
- Sampling: shoppers tried the shakes for themselves, with a clear, informed conversation alongside every sample.
- Education: staff explained the benefits, how to use the product and who it suits.
- Coverage: the roadshow was managed across multiple supermarket locations nationwide.
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Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
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