Experiential Marketing

Experiential marketing is a strategy that creates direct, face-to-face interactions between a brand and its target audience through live experiences. This includes product sampling, pop-up installations, roadshows, festival activations and interactive brand experiences. Unlike traditional advertising, experiential marketing campaigns invite consumers to participate rather than just observe, building deeper emotional connections with the brand.

We are an experiential staffing agency, not a creative agency. We don't design campaigns. We supply the trained experiential staff, brand ambassadors, event managers and operational teams who deliver your experiential marketing campaign on the ground. Brands and experiential marketing agencies use us as their staffing and delivery partner.

Experiential events are live brand experiences designed to engage consumers face-to-face — immersive pop-ups, sampling activations, roadshow tours, festival takeovers and in-store demonstrations. Executional supplies the trained staff who run them, including brand ambassadors, sampling teams, demonstrators, event managers, costume characters and hospitality crew. We staff experiential events of any size across the UK, from single-day pop-ups to multi-city tours.

We supply experiential event staff for product sampling campaigns, brand activations, experiential sampling roadshows, pop-up experiences, festival activations, in-store retail promotions, corporate marketing events, roadshow tours and branded installations at venues and public spaces.

Yes — both. We supply experiential staff to brands running their own activations and to experiential marketing agencies executing campaigns for clients. For agencies, we work as a white-label staffing partner that integrates with your project management. For brands, we handle the on-day team while you keep ownership of the concept and creative. Either way, you get trained staff who deliver your campaign to a professional standard.

Send us your brief with dates, location, staff numbers and campaign type, and we'll respond with a fully itemised quote within hours. London is one of our largest hubs, with experiential teams covering central, greater and outer London for everything from West End activations to Westfield retail and Olympia exhibitions — and our 40 staffing hubs nationwide mean we source local teams for any UK city to keep travel and accommodation costs down. For most campaigns we recommend booking 3-4 weeks ahead; peak periods (festival season, Christmas retail) need 6-8 weeks. Tight deadlines are sometimes possible — get in touch and we'll confirm.

We match staff based on experience, location, availability and client brief requirements. Every booking is reviewed by our operations team to match staff skills to your campaign. Right-to-Work documents are checked for all staff. Additional compliance requirements including DBS checks are available on request.

With 40 staffing hubs nationwide we supply experiential staff across the entire UK. Our dedicated city teams include London, Manchester, Birmingham, Glasgow, Scotland, Edinburgh, Leeds, Bristol, Liverpool, Newcastle, Sheffield, Nottingham, Cardiff, Belfast and Southampton.

Yes. We regularly manage multi-location experiential marketing campaigns running simultaneously across multiple UK cities. Our operations team coordinates travel, scheduling, briefing and attendance tracking across all sites from a single point of contact. This includes experiential roadshows, mobile tours and nationwide sampling campaigns.

Yes. In addition to experiential staff, we supply event staff and promotional staff for a wide range of campaigns and events. Many of our clients use us across experiential, events and promotions throughout the year.

Established in 2007, with 6,000+ registered staff, 40 UK hubs, full legal compliance, structured briefings and 24/7 support. We are highly recommended across FMCG, tech, beauty, lifestyle and retail sectors. Rated 4.9 stars on Google Reviews and you can read all our client reviews here.