Campaign Snapshot
The Brief
Bagels, Runners And A Global Race Day
Sunday morning at Bank Park, Warrington. A big field of runners on the start line, thousands of supporters cheering trackside, and New York Bakery on hand for one of the world’s biggest cause-driven races: the Bimbo Global Race. Our sampling staff supported the Warrington Running Festival 2026, part of Grupo Bimbo’s global programme that turns every race registration into a food donation for someone in need.
Our brand ambassadors sampled Takis to spectators and race day walkers around the event village, then moved to the finish line with New York Bakery finisher bags and bagels for every runner crossing over. Warm welcomes, cheers for personal bests, and proper race day energy from first light through the last runner home. On brand, on purpose, right on the finish line.
On The Ground
How Our Staff Supported New York Bakery
- ▸Sampled Takis to Warrington Running Festival visitors around the event village
- ▸Handed New York Bakery finisher bags and bagels to every runner crossing the line
- ▸Cheered personal bests, first-timers and family teams throughout the morning
- ▸Supported guest flow around the New York Bakery finish line presence
- ▸Held an energetic, welcoming brand presence from first light onwards
- ▸Followed food hygiene standards across every sample handover
- ▸Represented Grupo Bimbo’s global race programme professionally throughout
