New York Bakery Finish line bagels at Warrington

What we did

New York Bakery joined the Warrington Running Festival at Bank Park, a stop on the Bimbo Global Race, Grupo Bimbo's worldwide programme that turns every race registration into a food donation for someone in need. We supplied five sampling staff for race day, working the event village first and the finish line after.

The team of five brand ambassadors worked the race day morning from first light until the last runner was home, following food hygiene standards at every sample handover.

• Sampled Takis to spectators and race day walkers around the event village
• Moved to the finish line once the race was under way
• Handed a New York Bakery finisher bag and bagels to every runner crossing the line
• Cheered personal bests, first-timers and family teams as they came home
• Supported guest flow around the New York Bakery finish line presence
• Represented Grupo Bimbo's global race programme from start to finish

Planning a sports day or fun run? Our race day brand ambassadors know how to welcome people home, and our sports event sampling teams keep the samples moving.