The Glorious Mess Freshly made Eton Mess across Booths stores

What we did

For The Glorious Mess, we supplied product sampling staff to run a multi-store, multi-day brand activation in Booths supermarkets across the North West, putting Fruity Meringue Kisses into shoppers' hands at the point of purchase. This was no pre-packed handout: every sample was a mini Eton Mess made fresh on site, every day.

• Served 200+ fresh samples per day, per store, across Booths stores in the North West
• Bought fresh strawberries each morning and prepared batches of meringue and cream in store
• Assembled mini Eton Mess samples on site and served them fresh to keep quality high
• Held live sales conversations, sharing the brand story and recipe ideas with shoppers
• Pointed interested customers straight to the product on shelf
• Filmed social content with wide shots, close-ups and vertical video
• Kept chilled storage and food safety standards in place across the day
• Set up, ran and packed down branded sampling stations in every store

When a brief asks for more than a table and a tray, our brand ambassadors can prepare and serve on site, and our supermarket sampling teams turn tastings into sales.