Campaign Snapshot
The Brief
A Multi-Store Sampling Activation, Made From Scratch
EXECUTIONAL supplied product sampling staff to support The Glorious Mess with a multi-store brand activation across Booths supermarkets — putting their Fruity Meringue Kisses directly into shoppers’ hands at the point of purchase.
This wasn’t a hand-out-a-pre-packed-sample campaign. Our team made every mini Eton Mess on site, daily — sourcing fresh strawberries each morning, preparing batches of meringue and cream, and serving samples fresh to maintain quality and impact. Add in the daily target of 200+ samples, live sales conversations, recipe inspiration, and social-ready content capture, and this became one of the most hands-on sampling campaigns we’ve supplied this season.
It’s a strong example of what experienced product sampling staff and brand activation staff can do when the brief asks for more than just “stand at a table.” Every store. Every day. Every sample, freshly made.
On The Ground
What Our Staff Delivered
- â–¸Sourced fresh strawberries daily and prepared mini Eton Mess samples on site
- â–¸Distributed 200+ fresh samples per day, per store
- â–¸Engaged shoppers with the brand story and recipe ideas
- â–¸Drove on-shelf sales by directing interested shoppers straight to product
- ▸Captured high-quality social content — wide shots, close-ups, vertical video
- â–¸Maintained chilled storage and food safety standards across the day
- â–¸Set up, ran and broke down branded sampling stations across multiple stores
