MG Test drive bookings across UK shopping centres

What we did

MG wanted to drive awareness and increase test drive bookings with a large-scale, multi-location activation across key UK shopping centres, blending its heritage with its electric and hybrid range. The campaign ran on a competition-led mechanic, with hands-on brand experiences at every site. We supplied 50+ product demonstrators and brand ambassadors.

More than 50 staff worked over 400 live hours across the multi-city activation, in high-footfall shopping centres around the UK.

• Engaged shoppers with a friendly, proactive approach
• Introduced the MG vehicles, highlighting their key features and benefits
• Encouraged people to take part in the test drive experience
• Kept the messaging clear and confident, so booking a test drive felt easy
• Guided customers through the booking process on iPads
• Captured data securely for competition entry and follow-up
• Entered every booking into the prize draw
• Kept staffing consistent across every site, so MG was represented the same way nationwide

Running a multi-city programme? Our Birmingham event staff help large campaigns hold together nationwide, and our data capture teams turn conversations into bookings.