Campaign Snapshot
The Brief
Vans, Depots And A Pre-Christmas Ferrero Push
Pre-Christmas. Cash and carry depots across the country. Kinder and Ferrero on push ahead of the big Christmas trade window. Our brand ambassadors and two full-time event managers supported Kinder & Ferrero’s pre-Christmas activation, a two-and-a-half week rollout across 25 UK wholesale depots targeting the brands’ key cash and carry customers at the peak retail selling point.
Each regional roadshow team covered its own territory: a Birmingham-based crew working the Midlands and Southwest, a London-based crew handling the capital and Southeast. Both teams ran with hire vans carrying client-supplied POS between sites: pallet wrap branding, lightweight roller banners and freestanding display units. On arrival at each depot our team worked as on-site merchandisers, installing the Kinder & Ferrero display units, dressing the pallet fixtures with branded wrap and setting up the roller banners, with each event manager paired with a brand ambassador to engage independent retail customers, introduce the ranges, drive entries to the Christmas prize draw featuring 25 stock bundles worth £200 each, and distribute repeat-purchase vouchers for the follow-up visit.
On The Ground
How Our Staff Supported Kinder & Ferrero
- ▸Covered 25 UK cash and carry depots across a two-and-a-half week pre-Christmas window
- ▸Installed Kinder & Ferrero freestanding display units on arrival at every depot
- ▸Dressed pallet fixtures with branded wrap and set up the lightweight roller banners
- ▸Engaged independent retail customers on arrival at every depot
- ▸Introduced both the Kinder and Ferrero ranges with current trade incentives
- ▸Drove entries to the Christmas prize draw featuring 25 stock bundles worth £200 each
- ▸Distributed repeat-purchase vouchers to encourage return visits
- ▸Ran two concurrent teams with event manager and brand ambassador pairings
- ▸Transported client-supplied POS in branded hire vans between every depot stop
- ▸Represented Kinder and Ferrero across the Midlands, Southwest, London and Southeast
