Sweetening the Season – Kinder and Ferrero’s Christmas Promotion!
Targeting independent retail chain representatives in the lead-up to Christmas, this promotional campaign focused on encouraging the stocking of Kinder and Ferrero products in retail locations. The promotion was primarily conducted in wholesale or cash and carry depots, with a special emphasis on the Christmas ranges of Kinder and Ferrero.
The campaign utilised existing stock and pallet fixtures in stores, enhanced with additional pallet wrap branding and lightweight roller banners. Freestanding display units were also a key component, with event managers equipped with a pre-assembled unit for reference. Our team engaged with store owners and managers, demonstrating the benefits of featuring Kinder and Ferrero ranges for the festive season. Additionally, Executional provided support in building display units to assist with assembly when necessary.
A highlight of the campaign was a prize draw, offering a chance to win one of 25 stock bundles, each worth £200. This strategy aimed to encourage immediate participation and boost entries, showcasing the impact of the promotional activities. Throughout the events, our team captured key moments, including interactions with promotional colleagues, the setup of the event space, and other relevant scenes. This campaign exemplified Ferrero and Kinder Surprise’s commitment to spreading joy and sweetness during the festive season, enhancing their presence in the independent retail sector and creating memorable experiences for all involved.
