Kinder & Ferrero Festive Depot Tour 25 UK Depots | 448 Live Hours

01

The brief

Kinder and Ferrero wanted to reach their key cash and carry customers ahead of the Christmas trade window, at the peak retail selling point.

The plan was a two and a half week rollout across 25 UK wholesale depots. Every stop needed three things: a fully dressed Kinder and Ferrero display, a conversation with the independent retailers buying there, and a reason for them to come back.

03

Building the display

On arrival at each depot the team worked as on-site merchandisers. They installed the Kinder and Ferrero freestanding display units, dressed the pallet fixtures with branded wrap and set up the roller banners, then packed the kit back into the van for the next stop.

The display went up the same way in every depot, so a retailer in the Southwest saw the same Kinder and Ferrero presence as one in the Southeast.

04

On the trade floor

With the display in place, each pair engaged independent retail customers as they arrived at the depot. They introduced both the Kinder and Ferrero ranges, explained the trade incentives on offer and drove entries to a Christmas prize draw of 25 stock bundles.

Before customers left, the team handed out repeat-purchase vouchers to bring them back to the depot for a follow-up visit.

05

How it ran

• Coverage: 25 UK cash and carry depots in a two and a half week pre-Christmas window.
• Hours: 56 staff shifts and 448 live hours across the tour.
• Logistics: two hire vans moving client POS between every depot stop.
• Pairings: an event manager and a brand ambassador at every depot.
• Retailers: independent customers introduced to both ranges and the trade incentives.
• Return visits: prize draw entries and repeat-purchase vouchers at every stop.

Two concurrent teams covered 25 depots across the Midlands, Southwest, London and Southeast, with the same display and the same pitch at every stop.