Festival Staff | Festival Brand Activation

Festival Staff for UK Events

Premier Staffing Solutions for Festival Brand Activations and Memorable Events

Festival Staff
Engage Your Consumers in a High-Energy Environment

Brand activations at festivals offer a powerful way to connect with potential customers in an environment already charged with excitement and anticipation.

Whether you're planning a music festival, cultural celebration, or lifestyle event, festival brand activations provide an unmatched opportunity to immerse your audience in your product or service.

EXECUTIONAL’s experienced festival staff deliver seamless, engaging experiences for attendees. From managing photo booths and charging stations to sampling iced coffee and promoting through costume characters, our teams create real-life, memorable moments that build meaningful brand affinity.

A successful activation is more than a presence — it’s an interaction that lives on well after the event ends.

🧠 15 Years of Festival Activation Experience | 💼 Nationwide Roster of 5,000+ Festival and Event Staff | 📍 40 UK Staffing Hubs

BOOK YOUR FESTIVAL TEAM

Cinch

As the headline sponsor for several major UK festivals, online car supermarket Cinch aimed to embody their “faff-free” ethos, enhancing the festival experience for attendees. Our task was to provide...

Emmi Caffé Latte | Birmingham Running Festival

Celebrating small wins and big finishes with iced coffee moments at the heart of a high-energy sporting event. As part of its ongoing summer campaign, Emmi Caffé Latte went to Birmingham Running Festival for a high...

Three UK Reading Festival

As we concluded our exhilarating four-festival tour with Three UK, the renowned Reading Festival marked our triumphant finale. Our dedicated crew, honed by the previous festivals, showcased the exceptional VIP festival...

Gin & Juice | Bournemouth 7s Festival | Executional

Gin & Juice | Bournemouth 7s Festival

A Flavour-Fuelled Festival Takeover at Bournemouth 7s Where Premium Spirits Met Serious Summer Vibes EXECUTIONAL brought Gin & Juice by Dre and Snoop to life at Bournemouth 7s with a bold, beach-club-style setup...

Amazon Music

Our festival staff teamed up with Amazon Music at Wireless to deliver a unique, music-driven experience. Attendees got to own a digital stage, blasting their favourite tunes straight from the Amazon Music app. Our staff...

Three UK Latitude Festival

Our summer festival tour with Three UK continued in full stride, with the latest pit stop at the lively Latitude Festival. Despite the weather taking a wetter turn, our dedicated festival team upheld Three UK’s...

Takis Sampling Activation At NASS Festival

We recently had a blast teaming up with Takis, the global snack brand renowned for its intense flavour and heat! At an event full of fun, excitement, and of course, snacks, our staff were at the front and centre of the...

GOPUFF DELIVERS WIRELESS

A well-prepared team is key to successful event execution. We presented a staff portfolio to the client for approval, ensuring each member was aligned with the event’s objectives and atmosphere. After approval, the...

Three UK Parklife Festival

We were thrilled to support Three UK in elevating their festival-goers’ experiences to VIP level! Our festival staff supported their ultimate VIP festival platform, an immersive site that offered prime views of...

EXECUITONAL Promotional Team Led By An Event Manager For Gin & Juice

Gin & Juice Festivals

EXECUTIONAL provided festival staff to represent Gin & Juice at multiple high-profile events, including All Points East, Junction 2, and Boardmasters. Our team was essential in driving brand engagement both inside...

Russian Standard

Our goal was to enhance the visibility and appeal of Russian Standard Vodka during the Edinburgh Fringe, one of the world’s largest arts festivals. By engaging directly with over 500,000 attendees, we aimed to...

Leffe Taste Of London

EXECUTIONAL provided brand ambassadors to manage the Leffe activation stand at the Taste of London event, working in partnership with AB InBev. Our team was responsible for engaging with the public, offering 50ml...

EXECUTIONAL Brand Ambassadors Led By An Event Manager

The ITAV Film Festival

The ITAV Film Festival, held at the Science Gallery London, celebrated the notion that “It Takes a Village to Raise a Child”. This event was a cultural beacon, inviting attendees into a world of cinematic...

EXECUTIONAL's Festival Staff Will Bring Your Brand To Life

Inside Festivals – Immersing Your Brand in the Festival Experience

Brand Ambassadors – Bringing Your Brand to Life

Festival brand activations thrive when supported by engaging, on-the-ground personnel. Our festival and event staff are specially trained to bring energy, professionalism, and fun to every interaction — whether it’s a small pop-up or a full-scale experiential campaign.

✅ Engaging with festival-goers in a fun and friendly manner – Encouraging participation in brand activities.

✅ Distributing branded giveaways and promotional merchandise – Ensuring festival attendees leave with a tangible reminder of your brand.

✅ Encouraging social media engagement – Promoting hashtags, competitions, and user-generated content to amplify brand reach.

✅ Supporting activations across festival grounds – Including VIP zones, main stages, and crew camping areas

✅ Running photo ops and branded giveaways – Creating shareable content and social buzz

📌 Best for: Beverage brands, iced coffee launches, fashion pop-ups, branded experiences, and headline sponsorships

Product Sampling Teams – Driving Brand Trial in a Festival Setting

Sampling at festivals and events lets your product speak for itself. It's immediate, effective, and in context — which means higher engagement and stronger brand recall.

✅ Encourages on-the-spot trial – Perfect for food, drinks, and personal care items.

✅ Creates positive brand association – Giving festival-goers a free product in a moment of enjoyment.

✅ Drives word-of-mouth marketing – Let festival-goers do your advertising. People talk about great festival freebies, increasing organic reach.

✅ Creating real-time moments of delight – Positioned in high-footfall zones like food courts and charging stations

📌 Best for: Energy drinks, alcohol-free beverages, snacks, festival essentials (e.g., sun cream, wipes).

Experiential Marketing Staff – Deep Audience Engagement

Our experiential staff specialise in creating immersive, two-way interactions. From curated photo booths to gamified engagement zones, these teams help enhance the festival experience and spark natural brand storytelling.

✅ Running branded festival pop-ups – Interactive zones for relaxation, games, or exclusive product experiences.

✅ Managing photo opportunities and social sharing activations – Encouraging attendees to generate user content.

✅ Hosting competitions and giveaways – Increasing engagement and lead generation.

✅ Hosting mini-games, competitions, or relaxation lounges

✅ Encouraging social sharing via photo walls, filters, or creative photo ops

✅ Leading giveaways and call-to-action moments to drive leads and close rates

📌 Best for: Tech brands, sportswear, lifestyle and fashion brands, alcohol and beverage companies.

Costume Staff – High-Impact, Visual Brand Ambassadors

Costume characters are a guaranteed attention-grabber. They walk the site, create excitement, and encourage interaction — especially when paired with promo models, bar staff, or festival essentials giveaways.

✅ Walking entertainment and brand engagement – Creating fun, interactive moments for attendees.

✅ Handing out samples, flyers, or festival survival kits – Making your brand part of the experience.

✅ Encouraging festival-goers to share photos on social media – Increasing online exposure and brand visibility.

✅ Walking character teams for visibility and crowd engagement

✅ Sampling kits, flyers, and survival packs (think wipes, earplugs, and more)

✅ Encouraging content creation and social sharing — festival selfies are gold

📌 Best for: High-energy beverage brands, festival sponsors, quirky or themed brand activations.

Outside Festivals – Engaging Audiences Before & After the Event

Entrance & Queue Engagement – Reaching Festival-Goers Before They Enter

Festival entrances attract large, concentrated crowds, offering an opportunity to engage attendees before they even step inside.

✅ Handing out wristbands, maps, and festival guides with branded promotions – Adding value while boosting brand visibility.

✅ Running queue-based entertainment activations – Capturing audience attention with mini-games or giveaways.

✅ Sampling pre-entry essentials – Distributing sunglasses, earplugs, water bottles, and other useful items.

📌 Best for: Beverage brands, wellness and personal care items, festival sponsors.

Car Park & Transport Hub Promotions – Engaging Attendees on Arrival & Departure

Festival-goers often arrive via park-and-ride systems, shuttle buses, or car parks, creating a high-footfall area perfect for brand activations.

✅ Branded pick-up and drop-off points – Setting up interactive spaces near transport hubs.

✅ Engaging attendees post-event – Running ‘end-of-festival’ activations to leave a lasting brand impression.

✅ Encouraging future brand interaction – Distributing discount codes, loyalty offers, or sign-up incentives.

📌 Best for: Alcohol brands, rideshare companies, travel services, fashion, retailers and accessories.

Street Team & Leafleting Staff – Reaching Audiences in Festival Grounds

Your brand doesn’t have to be inside the gates. Activations just outside festival grounds — in local streets, parks, or nightlife zones — are highly effective at capturing attention.

✅ Handing out flyers, vouchers, and promotional materials – Driving engagement with special offers.

✅ Distributing discount codes for local food, retail, and travel services – Increasing brand exposure outside the festival.

✅ Directing festival-goers to branded activations – Encouraging participation in off-site experiences.

📌 Best for: Retail brands, nightlife and club promotions, festival-affiliated businesses.

Our priority is supplying skilled staff to enhance brand experiences, ensuring smooth and engaging interactions with festival-goers.

See How We Can Help

Our Focus:

Great Festival Staff + Seamless Brand Experiences

Our festival staff are chosen for their charisma, energy, and ability to think on their feet. They’re trained to deliver outstanding customer service, adapt to real-time changes, and maintain your brand’s presence — rain or shine.

We equip all staff with activation briefs and onsite support to handle logistics, high-footfall activations, and any unplanned challenges. From the crew camping area to the VIP tent, our team can manage it all.

🎯 Get the Right People for the Right Activation

Exceptional Festival Staff Management

At EXECUTIONAL, every staff member is thoroughly vetted and briefed — ensuring your festival brand activations hit the mark. We’re hands-on, responsive, and available 24/7 to support teams in real time.

✅ Real-time support & event management
✅ Always-available point of contact for troubleshooting
✅ Every detail handled from planning to post-event reporting

📌 We ensure your festival and event staff are always ready to go

Contact Us for Festival Staffing Solutions

Why EXECUTIONAL is Your Top Choice for Festival Staffing

Nationwide Festival Staff Network

Over 5,000 experienced festival staff across the UK, including talent with festival jobs experience, bar experience, and product demo skills.

24/7 Customer Support

From the moment your activation goes live to the final sign-off, we’re with you every step — guaranteeing results and peace of mind.

Competitive, Flexible Rates

We deliver premium quality at fair prices, ensuring your budget stretches further without compromising impact.

Festival Staff Training

All festival and event staff are trained in experiential engagement, health & safety, and key brand messaging.

Contact Us for a Quote

Festival Jobs Across the UK

Join Our Team for Exciting Opportunities

Looking for exciting festival jobs this season? EXECUTIONAL is hiring! From music festivals to pop culture and live music events, you’ll gain experience, meet new people, and be part of unforgettable events and festivals.

Whether it’s setting up photo booths, managing queues, sampling iced coffee, or leading brand activations at festivals, this is your chance to be part of something amazing.

Apply today and become part of the UK's leading experiential festival staffing agency.

Become A Festival Brand Ambassador