As the headline sponsor for several major UK festivals, online car supermarket Cinch aimed to embody their “faff-free” ethos, enhancing the festival experience for attendees. Our task was to provide...
Festival Staff
Engage Your Consumers in a High-Energy Environment
Brand activations at festivals offer a powerful way to connect with potential customers in an environment already charged with excitement and anticipation.
Whether you're planning a music festival, cultural celebration, or lifestyle event, festival brand activations provide an unmatched opportunity to immerse your audience in your product or service.
EXECUTIONAL’s experienced festival staff deliver seamless, engaging experiences for attendees. From managing photo booths and charging stations to sampling iced coffee and promoting through costume characters, our teams create real-life, memorable moments that build meaningful brand affinity.
A successful activation is more than a presence — it’s an interaction that lives on well after the event ends.
🧠 15 Years of Festival Activation Experience | 💼 Nationwide Roster of 5,000+ Festival and Event Staff | 📍 40 UK Staffing Hubs
Emmi Caffé Latte | Birmingham Running Festival
Celebrating small wins and big finishes with iced coffee moments at the heart of a high-energy sporting event. As part of its ongoing summer campaign, Emmi Caffé Latte went to Birmingham Running Festival for a high...
Amazon Music
Our festival staff teamed up with Amazon Music at Wireless to deliver a unique, music-driven experience. Attendees got to own a digital stage, blasting their favourite tunes straight from the Amazon Music app. Our staff...
GOPUFF DELIVERS WIRELESS
A well-prepared team is key to successful event execution. We presented a staff portfolio to the client for approval, ensuring each member was aligned with the event’s objectives and atmosphere. After approval, the...
Russian Standard
Our goal was to enhance the visibility and appeal of Russian Standard Vodka during the Edinburgh Fringe, one of the world’s largest arts festivals. By engaging directly with over 500,000 attendees, we aimed to...
EXECUTIONAL's Festival Staff Will Bring Your Brand To Life
Inside Festivals – Immersing Your Brand in the Festival Experience
Festival brand activations thrive when supported by engaging, on-the-ground personnel. Our festival and event staff are specially trained to bring energy, professionalism, and fun to every interaction — whether it’s a small pop-up or a full-scale experiential campaign.
✅ Engaging with festival-goers in a fun and friendly manner – Encouraging participation in brand activities.
✅ Distributing branded giveaways and promotional merchandise – Ensuring festival attendees leave with a tangible reminder of your brand.
✅ Encouraging social media engagement – Promoting hashtags, competitions, and user-generated content to amplify brand reach.
✅ Supporting activations across festival grounds – Including VIP zones, main stages, and crew camping areas
✅ Running photo ops and branded giveaways – Creating shareable content and social buzz
📌 Best for: Beverage brands, iced coffee launches, fashion pop-ups, branded experiences, and headline sponsorships
Sampling at festivals and events lets your product speak for itself. It's immediate, effective, and in context — which means higher engagement and stronger brand recall.
✅ Encourages on-the-spot trial – Perfect for food, drinks, and personal care items.
✅ Creates positive brand association – Giving festival-goers a free product in a moment of enjoyment.
✅ Drives word-of-mouth marketing – Let festival-goers do your advertising. People talk about great festival freebies, increasing organic reach.
✅ Creating real-time moments of delight – Positioned in high-footfall zones like food courts and charging stations
📌 Best for: Energy drinks, alcohol-free beverages, snacks, festival essentials (e.g., sun cream, wipes).
Our experiential staff specialise in creating immersive, two-way interactions. From curated photo booths to gamified engagement zones, these teams help enhance the festival experience and spark natural brand storytelling.
✅ Running branded festival pop-ups – Interactive zones for relaxation, games, or exclusive product experiences.
✅ Managing photo opportunities and social sharing activations – Encouraging attendees to generate user content.
✅ Hosting competitions and giveaways – Increasing engagement and lead generation.
✅ Hosting mini-games, competitions, or relaxation lounges
✅ Encouraging social sharing via photo walls, filters, or creative photo ops
✅ Leading giveaways and call-to-action moments to drive leads and close rates
📌 Best for: Tech brands, sportswear, lifestyle and fashion brands, alcohol and beverage companies.
Costume characters are a guaranteed attention-grabber. They walk the site, create excitement, and encourage interaction — especially when paired with promo models, bar staff, or festival essentials giveaways.
✅ Walking entertainment and brand engagement – Creating fun, interactive moments for attendees.
✅ Handing out samples, flyers, or festival survival kits – Making your brand part of the experience.
✅ Encouraging festival-goers to share photos on social media – Increasing online exposure and brand visibility.
✅ Walking character teams for visibility and crowd engagement
✅ Sampling kits, flyers, and survival packs (think wipes, earplugs, and more)
✅ Encouraging content creation and social sharing — festival selfies are gold
📌 Best for: High-energy beverage brands, festival sponsors, quirky or themed brand activations.
Outside Festivals – Engaging Audiences Before & After the Event
Festival entrances attract large, concentrated crowds, offering an opportunity to engage attendees before they even step inside.
✅ Handing out wristbands, maps, and festival guides with branded promotions – Adding value while boosting brand visibility.
✅ Running queue-based entertainment activations – Capturing audience attention with mini-games or giveaways.
✅ Sampling pre-entry essentials – Distributing sunglasses, earplugs, water bottles, and other useful items.
📌 Best for: Beverage brands, wellness and personal care items, festival sponsors.
Festival-goers often arrive via park-and-ride systems, shuttle buses, or car parks, creating a high-footfall area perfect for brand activations.
✅ Branded pick-up and drop-off points – Setting up interactive spaces near transport hubs.
✅ Engaging attendees post-event – Running ‘end-of-festival’ activations to leave a lasting brand impression.
✅ Encouraging future brand interaction – Distributing discount codes, loyalty offers, or sign-up incentives.
📌 Best for: Alcohol brands, rideshare companies, travel services, fashion, retailers and accessories.
Your brand doesn’t have to be inside the gates. Activations just outside festival grounds — in local streets, parks, or nightlife zones — are highly effective at capturing attention.
✅ Handing out flyers, vouchers, and promotional materials – Driving engagement with special offers.
✅ Distributing discount codes for local food, retail, and travel services – Increasing brand exposure outside the festival.
✅ Directing festival-goers to branded activations – Encouraging participation in off-site experiences.
📌 Best for: Retail brands, nightlife and club promotions, festival-affiliated businesses.
Our priority is supplying skilled staff to enhance brand experiences, ensuring smooth and engaging interactions with festival-goers.
Our Focus:
Great Festival Staff + Seamless Brand Experiences
Our festival staff are chosen for their charisma, energy, and ability to think on their feet. They’re trained to deliver outstanding customer service, adapt to real-time changes, and maintain your brand’s presence — rain or shine.
We equip all staff with activation briefs and onsite support to handle logistics, high-footfall activations, and any unplanned challenges. From the crew camping area to the VIP tent, our team can manage it all.
🎯 Get the Right People for the Right Activation
Exceptional Festival Staff Management
At EXECUTIONAL, every staff member is thoroughly vetted and briefed — ensuring your festival brand activations hit the mark. We’re hands-on, responsive, and available 24/7 to support teams in real time.
✅ Real-time support & event management
✅ Always-available point of contact for troubleshooting
✅ Every detail handled from planning to post-event reporting
📌 We ensure your festival and event staff are always ready to go

Why EXECUTIONAL is Your Top Choice for Festival Staffing
Nationwide Festival Staff Network
Over 5,000 experienced festival staff across the UK, including talent with festival jobs experience, bar experience, and product demo skills.
24/7 Customer Support
From the moment your activation goes live to the final sign-off, we’re with you every step — guaranteeing results and peace of mind.
Competitive, Flexible Rates
We deliver premium quality at fair prices, ensuring your budget stretches further without compromising impact.
Festival Staff Training
All festival and event staff are trained in experiential engagement, health & safety, and key brand messaging.

Festival Jobs Across the UK
Join Our Team for Exciting Opportunities
Looking for exciting festival jobs this season? EXECUTIONAL is hiring! From music festivals to pop culture and live music events, you’ll gain experience, meet new people, and be part of unforgettable events and festivals.
Whether it’s setting up photo booths, managing queues, sampling iced coffee, or leading brand activations at festivals, this is your chance to be part of something amazing.