Festival brand activations thrive when supported by engaging, on-the-ground personnel. Our festival and event staff are specially trained to bring energy, professionalism, and fun to every interaction — whether it’s a small pop-up or a full-scale experiential campaign.

✅ Engaging with festival-goers in a fun and friendly manner – Encouraging participation in brand activities.

✅ Distributing branded giveaways and promotional merchandise – Ensuring festival attendees leave with a tangible reminder of your brand.

✅ Encouraging social media engagement – Promoting hashtags, competitions, and user-generated content to amplify brand reach.

✅ Supporting activations across festival grounds – Including VIP zones, main stages, and crew camping areas

✅ Running photo ops and branded giveaways – Creating shareable content and social buzz

📌 Best for: Beverage brands, iced coffee launches, fashion pop-ups, branded experiences, and headline sponsorships

Sampling at festivals and events lets your product speak for itself. It's immediate, effective, and in context — which means higher engagement and stronger brand recall.

✅ Encourages on-the-spot trial – Perfect for food, drinks, and personal care items.

✅ Creates positive brand association – Giving festival-goers a free product in a moment of enjoyment.

✅ Drives word-of-mouth marketing – Let festival-goers do your advertising. People talk about great festival freebies, increasing organic reach.

✅ Creating real-time moments of delight – Positioned in high-footfall zones like food courts and charging stations

📌 Best for: Energy drinks, alcohol-free beverages, snacks, festival essentials (e.g., sun cream, wipes).

Our experiential staff specialise in creating immersive, two-way interactions. From curated photo booths to gamified engagement zones, these teams help enhance the festival experience and spark natural brand storytelling.

✅ Running branded festival pop-ups – Interactive zones for relaxation, games, or exclusive product experiences.

✅ Managing photo opportunities and social sharing activations – Encouraging attendees to generate user content.

✅ Hosting competitions and giveaways – Increasing engagement and lead generation.

✅ Hosting mini-games, competitions, or relaxation lounges

✅ Encouraging social sharing via photo walls, filters, or creative photo ops

✅ Leading giveaways and call-to-action moments to drive leads and close rates

📌 Best for: Tech brands, sportswear, lifestyle and fashion brands, alcohol and beverage companies.

Costume characters are a guaranteed attention-grabber. They walk the site, create excitement, and encourage interaction — especially when paired with promo models, bar staff, or festival essentials giveaways.

✅ Walking entertainment and brand engagement – Creating fun, interactive moments for attendees.

✅ Handing out samples, flyers, or festival survival kits – Making your brand part of the experience.

✅ Encouraging festival-goers to share photos on social media – Increasing online exposure and brand visibility.

✅ Walking character teams for visibility and crowd engagement

✅ Sampling kits, flyers, and survival packs (think wipes, earplugs, and more)

✅ Encouraging content creation and social sharing — festival selfies are gold

📌 Best for: High-energy beverage brands, festival sponsors, quirky or themed brand activations.

Festival entrances attract large, concentrated crowds, offering an opportunity to engage attendees before they even step inside.

✅ Handing out wristbands, maps, and festival guides with branded promotions – Adding value while boosting brand visibility.

✅ Running queue-based entertainment activations – Capturing audience attention with mini-games or giveaways.

✅ Sampling pre-entry essentials – Distributing sunglasses, earplugs, water bottles, and other useful items.

📌 Best for: Beverage brands, wellness and personal care items, festival sponsors.

Festival-goers often arrive via park-and-ride systems, shuttle buses, or car parks, creating a high-footfall area perfect for brand activations.

✅ Branded pick-up and drop-off points – Setting up interactive spaces near transport hubs.

✅ Engaging attendees post-event – Running ‘end-of-festival’ activations to leave a lasting brand impression.

✅ Encouraging future brand interaction – Distributing discount codes, loyalty offers, or sign-up incentives.

📌 Best for: Alcohol brands, rideshare companies, travel services, fashion, retailers and accessories.

Your brand doesn’t have to be inside the gates. Activations just outside festival grounds — in local streets, parks, or nightlife zones — are highly effective at capturing attention.

✅ Handing out flyers, vouchers, and promotional materials – Driving engagement with special offers.

✅ Distributing discount codes for local food, retail, and travel services – Increasing brand exposure outside the festival.

✅ Directing festival-goers to branded activations – Encouraging participation in off-site experiences.

📌 Best for: Retail brands, nightlife and club promotions, festival-affiliated businesses.