Tactical sampling or Guerrilla Marketing is used when a client has a very specific target audience to reach. EXECUTIONAL target this audience at specific locations to accurately sample products to the right demographic group. Tactical sampling uses roaming teams who can pinpoint the specific audience.
Tactical Roaming Teams
Tactical or roaming sampling is a phrase often used to describe what is actually guerilla marketing – a marketing tactic often used to avoid official or sanctioned marketing activity.
At EXECUTIONAL our sampling activity is different. As an example, we would implement tactical roaming teams to sample products to commuters as they leave the train station and walk into work. Where this is very targeted it still falls within council legislation but offers customers a cheaper alternative to purchasing indoor space within train stations.
What we do not do is offer tactical sampling within private events, where this can damage brand reputation by circumventing official channels.
What we do…Pinpointing Your Target Audience
Experienced Teams Overseen By Team Leaders
Organisation Of Local Council Distribution Permits
All Logistical Considerations
Detailed On-line Activity Reports
Industry Leading Rates With No Hidden Costs Or Inflated Management Fees
Planning & Permissions
Tactical techniques can be used in a variety of other locations, examples such as entrances and exits to university campuses, outside of entrances to shopping centres or retail spaces.
Too often (in our opinion) tactical sampling used to avoid official permission costs to be within events. These events such as music festivals often demand high permission costs based on the volume focussed gathering of people attending. In these scenarios, EXECUTIONAL would always advise sanctioned event product sampling for maximum impact. Your account manager will advise on the right form of sampling and where tactical product sampling is relevant this would be used.
Implementing Your Campaign
Our tactical product samplers are all experienced staff who are accustomed to sampling in this manner. They understand the need to be proactive at all times and all weather conditions to maximise the sample distribution rates. They will be overseen by a more experienced team leader who will be in charge of sample stock and maintain sample distribution volumes.
Our staff will always be fully trained before the activity takes place allowing them to answer any questions from the general public.
Reporting & Feedback
Your account manager will discuss the best strategy for reporting on your activity. Offering private online activity reporting blogs of detailed data matrix portals we will have a reporting solution matched to your needs.