Years Dog food sampling across four cities

What we did

Years took its dog food on a Pets At Home takeover tour of four UK stores, in Nottingham, London, Cardiff and Edinburgh. We sent a two-person team of product sampling staff to every stop, pairing a shelf check with live sampling for visiting dogs.

Two staff worked each store takeover, sharing the merchandising check, the sampling and the briefings for store colleagues between them.

• Ran a merchandising check on arrival at every store, making sure the Years range was faced, stocked and tidy on shelf
• Sampled Years products to visiting dogs through the day
• Chatted with pet owners about the range, its ingredients and benefits
• Pointed owners to the products on shelf to encourage purchase consideration
• Briefed Pets At Home colleagues on the range, benefits and talking points during quieter moments
• Left each store team ready to keep recommending Years after the takeover packed down

For tours across the UK, our promotional staff in Cardiff and other cities can follow the route with you, and our in-store product sampling teams know how to work a shop floor.