Campaign Snapshot
The Brief
Four Cities, Four Stores, A Whole Lot Of Happy Dogs
Open the doors, fill the bowls, win over the woofers. EXECUTIONAL is on the road with Years for a UK-wide Pets At Home takeover tour, supplying promotional staff, brand ambassadors and product sampling staff across Nottingham, London, Cardiff and Edinburgh.
At every stop, our two-person team kicks off with a merchandising check to make sure the Years range is faced, stocked and looking sharp on shelf. Then it’s straight into the live activation, sampling products to visiting dogs, chatting to pet owners about ingredients and benefits, and briefing the Pets At Home in-store team during quieter moments so the conversation keeps going long after we’ve packed down. Four UK cities, four store takeovers, and a serious push for product advocacy from coast to coast.
On The Ground
What Our Staff Are Delivering
- ▸Running merchandising checks on arrival at every Pets At Home store
- ▸Sampling Years products directly to visiting dogs throughout the day
- ▸Engaging pet owners in approachable, informed conversations about the range
- ▸Driving product awareness and encouraging purchase consideration on shelf
- ▸Briefing Pets At Home colleagues on the Years range, benefits and talking points
- ▸Building ongoing in-store advocacy beyond the live activation window
