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Mighty

A SAMPLING TOUR POWERED BY PLANT PROTEIN

With a wide range of pea-based milk alternatives, we set out to take the brand and its delightful products around the UK getting as many people to try it as we physically could. Using a branded campervan with everything contained inside, we set up shop on numerous UK high streets, shopping centres and supermarket concourses.

Campaign Details

Keeping as green as we could, with the environment at the forefront of this project, our electric campervan started at the client’s head office and worked its way around the country sampling milk and cookies to thousands of consumers. Whether people were already non-dairy milk drinkers or not, our aim was to get as many people as possible to taste the product and learn about the brand.

After an in-depth face-to-face training day with the client, our highly experienced event management team took control of the campervan, stock and all assets on a winding journey all the way down to the South of England and back up again. This allowed them to target a varied range of demographics in a wide array of shopping environments. From city centres and shopping malls, to supermarkets and shopping precincts, people were curious to see what was going on, give the products a try and take away a coupon to grab a free sample from their local shop.

Having the campervan and the ability to use it to store stock and the various parts of the stand really gave us full mobility on this activity. We were able to move from city to city, location to location with ease, ensuring that the product got into as many hands as possible!

What We Did

  • Professional, trustworthy field management team
  • In-person client training day to ensure the team had all of the product information required
  • Huge national reach for the brand
  • In-house logistics management