Campaign Snapshot
The Brief
From Tesco Forecourts To Nationwide Roaming Teams
Mighty Pea on a nationwide mission. Vegan cookies and Mighty M.lks sampled coast to coast, from Tesco forecourts to high streets, satellite towns and city centres right across the UK. Our brand ambassadors, event managers and product sampling staff supported two consecutive Mighty sampling campaigns at scale: first a nationwide Tesco tour running from a zero-emissions e-Transporter van, then a Roaming Teams rollout with five dedicated regional sampling teams working across the country at the same time.
On the first phase, our travelling event manager and the daily local brand ambassador covered approximately 80 Tesco stores from London and the Southeast through the Midlands and down into the Southwest, serving 50 sip samples at each store and charging the branded EV between stops on Tesco’s in-store network. On the Roaming Teams follow-up, we scaled it up: five regional sampling teams covering Scotland (Edinburgh and Glasgow), the North West (Manchester), the North (Leeds and Newcastle), the Midlands (Birmingham) and the South West (Bristol) and all their surrounding satellite towns, each running 10-hour sampling days with 2,000 samples per team per day. 50,000 samples delivered on Roaming. 54,000 across both campaigns combined.
On The Ground
How Our Staff Supported Mighty
- ▸Covered approximately 80 Tesco stores on the national sampling tour phase
- ▸Served 50 sip samples of Mighty cookies and M.lks at every Tesco stop
- ▸Travelled between Tesco stores in a branded zero-emissions EV e-Transporter
- ▸Charged the van on Tesco’s in-store EV network between sampling slots
- ▸Scaled up to five regional sampling teams on the Roaming Teams follow-up
- ▸Reached Edinburgh, Glasgow, Manchester, Leeds, Newcastle, Birmingham and Bristol with satellite town coverage
- ▸Delivered 2,000 samples per team per day across 10-hour sampling shifts
- ▸Hit 50,000 samples on the Roaming phase and 54,000 combined across both campaigns
- ▸Managed permits, council liaison and sampling pitches across all five regions
- ▸Attended a pre-activity virtual training session for team briefing
- ▸Followed food hygiene standards across every Mighty sampling handover
- ▸Represented the Mighty brand warmly across both phases of the campaign
