Stunts · Street teams · Pop-up drops
Guerrilla Marketing
Agency.
EXECUTIONAL is a UK guerrilla marketing agency supplying street teams, brand ambassadors and costume characters to brands and their agencies for stunts, pop-ups and giveaways across the UK, since 2007.
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Types of staff we supply for guerrilla marketing campaigns
The team behind guerrilla marketing campaigns.
Guerrilla marketing is short, unexpected activity in public places that gets people talking, such as a stunt, a pop-up moment or a street team where nobody expects a brand.
A guerrilla campaign tends to mix roles in one short burst. Book one of these or combine them, with a stunt lead on site for anything bigger than a handful of people.
Street teams
Small, mobile teams built for guerrilla tactics. They appear in a busy spot, deliver the moment and move on to the next. For sustained high street campaigns, see street marketing.
Characters and performers
Costumed characters, walkabout acts and choreographed crowd moments that make people stop and film. More on costume characters.
Unexpected sampling teams
Teams who drop samples or treats where people least expect them, often timed to weather, an event nearby or a rival's moment. See tactical sampling.
Flyer and voucher teams
Hand-to-hand distribution of an offer, a teaser card or a scratchcard, aimed at exactly your target audience. More on leaflet distribution.
Pop-up teams
The people who run a pop-up that opens without warning and closes the same day: hosting, queue control and keeping the space safe.
Stunt leads
An experienced lead positions the team and keeps timings tight. They deal with questions from the public or security and keep everything inside the permission granted.
How we brief our teams on your stunt
Bold in public, inside the rules.
Right to work and ID checked for every person. Employer's and Public Liability insurance on every booking. Risk assessments on request for activity in busy public places.
Each person learns the idea, the script, the timings and the boundaries. That covers where the team can stand, what it can hand out and what to do if asked to move on.
We run PAYE, National Insurance and HR in-house, even for a two-hour hit in three cities.
Geo-tagged check-ins at each spot show the team is in position before the moment starts. A 24/7 support line is answered day and night while your shifts run.
How our teams engage crowds with your stunt
Your stunt, our team.
The idea is the clever part, and it's yours or your agency's. Making it work in public is harder than it looks. The team has to commit in front of strangers and read the crowd. They handle a curious security guard and keep going when the first ten people walk past.
We cast the team for confidence and fit, brief them on the stunt and its boundaries, pay them and run the shift. We only staff activity that has the landowner's or council's permission. No fly-posting, stickering or unauthorised projections.
We supply guerrilla marketing staff across the UK
Anywhere permission allows.
Teams come from the staffing hub nearest each spot, across 40 hubs in the UK. Planning somewhere not listed here? Tell us in your quote request.
Our compliance checks for public stunts
Insured and ready.
Guerrilla marketing campaigns we have staffed for brands
Stunts and street hits we've staffed.
Short, public, unexpected: activity on shopping streets, outside venues and in city squares, carried out by our own teams. See all recent work →
What brands say about our street teams
Brands that trust us in public.
How we select and book your guerrilla team
From the idea to the street.
What happens, where, when and for how long, the team you picture and whether permission is already in hand.
Each role, location and hour listed separately, with no hidden fees.
People picked for confidence in public and fit with the idea, with an account manager once you approve.
A briefing on the stunt, script and limits, a stunt lead on site where needed, and geo-tagged check-ins.
Get a quote for your guerrilla stunt today
Get a quote for guerrilla marketing staff.
Request a quote
Request your street team quote.
Tell us the idea, the cities or spots, the date and the team you have in mind. We'll send back a quote itemised by role, place and hour.
Guerrilla marketing agency questions we answer
Street teams, stunts and permission: your questions.
What is guerrilla marketing?
Guerrilla marketing is short, unexpected activity in public places that gets people talking, such as a stunt, a pop-up moment or a street team where nobody expects a brand. The idea comes from you or your agency; we supply and manage the people who carry it out, wherever permission allows.
Are you a guerrilla marketing agency?
Yes, for the live side of the work. A creative guerrilla marketing company may come up with the stunt; we supply, brief and manage the people who carry it out. Agencies bring us their ideas, and brands with an idea of their own book us direct.
Do you build stands or produce materials?
No. We don't design stunts, build props or pop-ups or make costumes for you. We supply and manage the team; the materials come from you or your agency, and we can staff characters using costumes you provide.
Is guerrilla marketing legal, and who arranges permission?
It can be, and that is the only kind we staff. Activity in a public space generally needs council permission, and on private land such as stations and shopping centres it needs the owner's agreement; often the brand or agency arranges it. Tell us at the brief stage and we'll explain what each location needs. Fly-posting, stickering and unauthorised projections are out. More on permits and permissions.
Can a stunt run in several cities on the same day?
Yes. Each city's team comes from its nearest staffing hub, works from the same briefing and checks in at the same time, so the moment lands together.
How soon can you put a street team out?
Staffing is rarely what holds a guerrilla date up; permission is. If permission is in place, we can often staff at short notice. If not, allow for the council or landowner's timescale.
What drives the cost of a guerrilla team?
Team size and mix, hours, the number of locations and cities, any performers or characters, and the lead time. Permission fees, where they apply, are separate from staffing. We itemise every quote.
Where can you run street guerrilla marketing?
We operate nationwide, across the UK: shopping streets, transport hubs, outside venues and events, campuses, parks and city squares, anywhere in Britain from 40 staffing hubs, wherever permission allows.