Campaign Snapshot
The Brief
Eye Tests, Hearing Tests And A Nationwide Promo Team
6,000+ shifts delivered. 150+ promotional staff on the books. One long-running partnership with the UK’s biggest optical and hearing retailer. Executional has supplied Specsavers with brand ambassadors and promotional staff for over five years, running a nationwide concierge programme dedicated to driving eye test and hearing test bookings right across the full Specsavers UK store network.
Our team is deployed in every format Specsavers needs: roaming teams working high streets and shopping centres, stationed setups inside supermarkets, in-store concierges driving walk-in bookings, campaign-led activations like the Specsavers x HUGO Eyewear launch at centre:MK Milton Keynes, and merchandisers rolling out point-of-sale updates across stores. Each team is trained on the Specsavers bespoke booking system, briefed via video training, managed end-to-end by a dedicated Executional project team, and backed up with weekly reporting straight to the Specsavers client team. 6,000 shifts in. Still going strong.
On The Ground
How Our Staff Support Specsavers
- ▸Delivered over 6,000 shifts for Specsavers across the UK store network
- ▸Supplied a nationwide pool of 150+ trained promotional staff on standing availability
- ▸Booked eye tests and hearing tests directly on the Specsavers bespoke booking system
- ▸Deployed roaming teams across high streets, supermarkets and shopping centres
- ▸Ran in-store concierge activations driving walk-in bookings at store level
- ▸Supported branded activations including the Specsavers x HUGO Eyewear launch at centre:MK
- ▸Rolled out point-of-sale merchandising updates across the Specsavers store network
- ▸Managed staff selection, video training and team management for every deployment
- ▸Delivered weekly reports to the Specsavers client team with campaign data and store feedback
- ▸Liaised with Specsavers store partners on dates, shift changes and booking requirements
- ▸Represented Specsavers warmly and professionally across every store, every shift
