Specsavers Concierge Programme 6,000+ Shifts | 150+ Promotional Staff

01

The brief

Specsavers needed a nationwide team to drive bookings for its two service streams, eye tests and hearing tests, across its full UK store network.

That meant people who could work in every format the brand uses, from high streets and shopping centres to supermarkets and in-store concierge points, and book appointments directly on its bespoke booking system while the customer is in front of them.

03

Every format the brand uses

• Roaming teams: high streets, supermarkets and shopping centres, booking eye and hearing tests on the spot.
• Supermarket setups: stationed appointment desks inside supermarkets, booking shoppers in as they pass.
• In-store concierges: walk-in bookings driven at store level, welcoming customers at the store entrance.
• Brand activations: campaign-led work such as the Specsavers x HUGO Eyewear launch at centre:MK, Milton Keynes.
• Merchandising: point-of-sale updates rolled out across the store network.
• Reporting: weekly reports to the Specsavers client team with campaign data and store feedback.

Our project team liaises with Specsavers store partners on dates, shift changes and booking requirements, so the programme runs the same way in every store.

04

Specsavers x HUGO at centre:MK

For the Specsavers x HUGO Eyewear activation, a dedicated team lead and two concierge staff a day spent three days on the floor at centre:MK in Milton Keynes. They introduced shoppers to the HUGO Eyewear collection at Specsavers, handed out leaflets and campaign incentives, and promoted the brand's eye care services.

Eye tests were booked straight from the shopping centre floor using a staff booking device and QR code sign-ups, and detailed enquiries went to the Specsavers team on site.

05

Point of sale and sampling kit

Our merchandisers install full suites of point-of-sale material across Specsavers stores: banners, posters, flags and leaflet displays, placed to the brand's visual guides. Each install is photographed close up and wide angle, a full report goes through the designated portal before the merchandiser leaves site, and all packaging is kept for collection or reuse.

For touring promotional work we also built custom sampling bins for Specsavers: durable steel with a black powder-coated finish, heavy-duty casters and full-colour magnetic branding wraps that swap easily when the campaign message changes. They hold and dispense promotional incentives at every stop.

06

Store contact and reporting

The wider Specsavers partnership has covered every region of the UK, from the Shetland Islands to Brixham, including Northern Ireland and remote areas.

Each store gets a courtesy call before activity, explaining what is planned, and our team stays in contact with stores on live days for feedback and support. Weekly reports are backed by monthly summaries with field photographs, and we suggest extra activity linked to national moments such as Wimbledon and the FIFA World Cup.