Atriums, malls and centre courts
Product Sampling At Shopping Centres Indoors And All Day
Put a roof over the high street and you have a shopping centre. The crowd is just as broad and just as unhurried, yet there is no weather to plan around, no council licence to obtain, and the centre can quote its footfall before you commit. Few product sampling settings are as predictable.
That shelter comes with control. Every square metre belongs to centre management, who sell promotional space a day at a time and decide the size of the pitch, where it goes and which items can be handed out. Fit the brief inside those terms and the rest follows easily.
Give us the list of centres with dates, hours and headcount for each, and a five-centre run is still just the one booking. Past pitches include Meadowhall, the Bullring, the Trafford Centre, Bluewater, Lakeside, the Metrocentre, Highcross and centre:MK, with others besides.
The quote splits each centre into on-costs, hours worked and day rates. It typically reaches you within hours of asking, with no hidden fees.
Allocated as soon as you accept the price. The booking itself sits with a project manager, and support is there around the clock until it ends.
Operations look at experience, skills and location before choosing staff. Each centre draws its team from the nearest hub, out of 40 in the UK.
Whatever goes into your briefing form shapes a team document on audience, USPs and key messages, read together with the conditions centre management sets.
Right to Work and ID checks are completed ahead of any booking, and every campaign is insured too: Employer and Public Liability insurance. On request, DBS checks come too, along with risk assessments and food hygiene certificates.
Tax and PAYE, plus National Insurance and HR, sit in house for the whole team, handled by our own people.
When a centre joins the list late, we can frequently cover it at short notice. More warning always makes it easier.
Reporting is built to order and charged on top. We agree its shape with you before anything is confirmed and it appears in the quote, using your systems or forms we design, and the results are shared with you.
Great company with great staff. We have used Executional for various different roles and occasions and we couldn’t recommend them more.
Verified client review
What we supply
Five Jobs Inside A Shopping Centre
What the team does hangs on the space you bought from the centre: an atrium pitch, a mall unit or the right to move around. The work splits five ways.
Atrium Pitch Teams
The middle of the centre costs most and draws the most eyes. Staff run a table or unit there from first opening until close, meeting shoppers as they move up and down between levels.
- Keeping to the space centre management signed off
- Covering the whole trading day, not a single peak
- Turned out to the standard the centre asks of promotional space
Suits: food and drink, launches, beauty, financial services
Mall Walkabout Crews
For centres that permit a moving team instead of a set position. Staff work both malls on both levels, reaching the shoppers who never pass through the atrium.
- Following a set route in place of one spot
- Stock carried in branded trays or bags
- Refilling at the base as the day goes on
Suits: confectionery, snacks, app sign-ups, printed offers
Chilled Counter Teams
With power on hand and a loading bay out of sight, a centre keeps cold products cold far more easily than a field or a pavement ever could.
- Brand-supplied insulated storage kept at the pitch
- Restocked away from the mall floor, out of shoppers’ view
- Food hygiene certificates supplied on request
Suits: ready meals, dairy, iced coffee, chilled drinks
Store Front Teams
Placed at a single retailer’s entrance instead of out in the wider mall, with the job of sending shoppers inside. The target is footfall into that one shop, not the centre at large.
- Converting mall traffic into that store’s shoppers
- Matched to the hours when that store trades hardest
- Stationed at the store’s own doorway rather than mid-mall
Suits: new store openings, retailer partnerships, ranges the store stocks
Centre Liaison Leads
When a booking spans several centres, one of our event managers, or a campaign lead, coordinates the teams, keeps in touch with centre management and deals with changes as they come up, acting as your one contact throughout.
- Confirming timings and headcount at each centre
- Making sure every site works to an identical brief
- Fielding changes so you do not have to
Before you book
Centre Management Decides Everything
Inside a shopping centre, the land is privately owned. Centres sell promotional space a day at a time, frequently months in advance, and the price shifts with the centre, the spot and the season. Many also ask for an induction and insurance documents before a team can start work.
Our quote covers the people: hours, rates and on-costs shown in full with nothing hidden, so the cost of space and the cost of staff can be weighed side by side.
Product sampling in general has its own main service page. Step outside onto open pavement and the job becomes high street sampling, while a brief built around a promotion instead of a sample belongs with shopping centre promotions.
Recent work
Campaigns Run Inside Centres
Six briefs worked inside UK shopping centres, ranging from one atrium pitch to an eight-week launch running in five centres together.
Bullring, Trafford, Meadowhall
Three flavours given out from a cart packed with freezers, five centres in ten days.
Lakeside, Metrocentre, Trafford
A VR experience ran alongside thirty thousand samples and vouchers for shoppers.
Bluewater And Highcross
Branded spaces in five centres staffed together for an eight-week UK launch.
Ma Vie, Centres Nationwide
Five weekends of scented blotters steering shoppers towards the fragrance counter.
Summer Takeover, Birmingham
Iced coffee poured for Birmingham shoppers from a pitch under the Bullring roof.
Bluewater, 14 Days
Three roles filling 42 shifts over two weeks, all in one centre.
Get a quote
Tell Us The Centres And The Dates
List the centres, then add the dates, opening hours and the team size each one needs. An itemised quote follows, generally back within a few hours, with each rate and on-cost itemised and no hidden fees.
