Atriums · Concourses · Centre courts
Product Sampling At Shopping
Centres.
EXECUTIONAL is a UK shopping centre sampling agency supplying atrium pitch teams, walkabout samplers and centre leads to brands and their agencies for launches, trials and seasonal campaigns across the UK, since 2007.
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Our teams for product sampling at shopping centres
Six ways to sample under cover.
Product sampling at shopping centres is handing out your product to shoppers inside a centre, from a booked pitch or, where the centre allows, a walkabout route.
What the team does depends on the space you've booked: a fixed pitch, a unit or permission to move around. Centre work follows the same standards as our wider product sampling service, adapted to each centre's terms.
Atrium tasting teams
Running a tasting table or unit on the centre's main pitch from opening to close. The team catches shoppers as they move between levels, inside the footprint centre management has signed off.
Walkabout samplers
Where centre management permits a moving team, staff carry samples on a set route through the concourses on every level, reaching shoppers who never pass the atrium.
Chilled and hot counters
With power and a service corridor close by, a centre keeps chilled products cold and hot drinks hot far more easily than a pavement. Ready meals, dairy and coffee sample well here. Chillers, urns and product come from you.
Stockist steer teams
Sampling at or near the entrance of a store in the centre that sells your product, with that store's agreement. The taste sits close to the point of purchase, so it can drive sales a few steps away.
Sample and sign-up teams
Taking details on your form alongside the sample, for subscriptions, apps and loyalty schemes, while shoppers have time to stop. See our data capture staff.
Centre liaison leads
One lead across several centres keeps every pitch on the same brief. They confirm timings, staff names and paperwork with each centre management team.
How we brief our teams for centre management
Ready for centre management.
Right to work and ID checked for every sampler. We send Employer's and Public Liability certificates for the centre's file, and food hygiene certificates, DBS checks and risk assessments on request.
Each person learns your product and key messages alongside the centre's conditions: the pitch boundary, whether roaming is allowed and how to work beside the retailers around you.
We handle PAYE, National Insurance and HR in-house for every sampler, with every centre on the run on one itemised quote.
Geo-tagged check-ins at each centre and a 24/7 support line answered day and night. Shifts cover the full trading day or just the peaks you choose.
We work to each centre's own terms
The centre sets the terms.
A shopping centre gives a sampling team a dry floor, power nearby and shoppers who are browsing rather than rushing. Most centres can tell you their footfall by day before you commit, so you can plan product sampling campaigns around it. Weekends, school holidays and the run-up to Christmas carry the heaviest traffic.
Every centre is private property. Centre management, acting for the landlord, decides what can be handed out, where the pitch sits and how big it is. It normally sells the space by the day. You or your agency book it and we can advise. We supply and manage the team that works it, inside the centre's terms.
We supply product sampling at shopping centres nationwide
Regional centres to town schemes.
Teams come from the staffing hub nearest each centre, across 40 hubs in the UK. Sampling somewhere not listed here? Tell us in your quote request.
Our shopping centre sampling compliance checks
Insured and ready.
Centre sampling we have staffed for brands
Centre sampling we've staffed.
Atrium pitches, walkabouts and multi-centre runs in UK shopping centres, with the samples, hours or centres behind each one. See all recent work →
Sampling clients who keep coming back
Sampling clients who came back.
How we select your team and plan the space
From space booked to samples in hand.
Centres, dates, trading hours, the space you've booked or been offered, and staff per centre.
Centre by centre, so the staffing sits alongside the space charges each centre quotes you, with no hidden fees.
Staff from the hub nearest each centre, and the insurance, risk assessment and staff details each centre asks for sent before the day.
Your product and the centre's terms in one brief, an induction where the centre requires one, and check-ins on the day.
Get a quote for product sampling at shopping centres
Get a quote for shopping centre sampling staff.
Request a quote
Request your centre quote.
Share what you know. We'll recommend the team and prepare an itemised quote.
Centre pitch and permission questions we answer
Centre pitches, permission and samples: your questions.
What is product sampling at shopping centres?
Product sampling at shopping centres is handing out your product to shoppers inside a centre, from a booked pitch or, where the centre allows, a walkabout route. Centres give a covered, steady flow of shoppers in all weathers. The centre approves and books the space with you or your agency; we supply and manage the team.
Who gives permission, and what will the centre want before the day?
The centre, as landowner: centre management approves the activity, products and pitch, and charges for the space. You or your agency book it. Centres typically want public liability insurance, a risk assessment, a description of the activity and its footprint, food hygiene certificates for food, and staff names and arrival times for security. We send our insurance and risk documents once it's agreed.
Can we roam the centre or only use the pitch?
That's the centre's decision. Many limit sampling to the booked pitch; others allow a walkabout route, sometimes for an extra charge or only on quieter days. We plan the team around whatever the centre allows.
Can you sample food and alcohol in a centre?
Food, yes: food hygiene certificates are available on request and staff work from your allergen information. Alcohol sampling needs the centre's agreement and is often limited to set areas or times; where it's allowed, Challenge 25 and licensing are available on request.
When should we sample in a centre?
Saturdays, Sundays, school holidays and the weeks before Christmas bring the most shoppers. Weekday lunchtimes can work in centres with offices or a large food court nearby.
Can one campaign visit several centres?
Yes. Each centre is staffed from its nearest hub, or one team can follow the run, with a lead keeping every centre to one brief and one itemised quote for the lot.
What if we want a promotion rather than a sample?
Promotional stands, sign-up drives, characters and wider centre activations are covered on our shopping centre promotions page. Sampling on the open street outside is high street sampling.
Which centres have you sampled in?
We operate nationwide, in regional centres and town-centre schemes across the UK, staffed from 40 staffing hubs, including Meadowhall, the Bullring, the Trafford Centre, Bluewater, Lakeside, the Metrocentre and Highcross.