Executional Train Promotion for Northern Rail
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Train Station Promotional Staff

Rail network

Promotional Staff For Train Stations

Train station promotional staff are brand teams posted on concourses and forecourts across the rail network. They get your product noticed, hand passengers samples or printed offers, show how the product works or take sign-ups.

We provide those teams nationwide, scaling from a lone staff member covering one morning rush to a campaign spread over a dozen stations. On offer: data capture teams, leaflet distributors, event managers, sampling staff and brand ambassadors.

Most station campaigns cluster around the morning and evening peaks, when passenger numbers hit their high point.

2007Established
40UK hubs
6,000+Registered staff
Why choose EXECUTIONAL for train station promotional staff
01
Itemised quote

Back with you fast, often in a few hours. Every day rate, on-cost and hour spelled out, with no hidden extras.

02
Account manager

Allocated the moment you accept the price, with help at any hour while your staff are out.

03
Matched to the brief

Each person picked by our operations people for location, skill set and experience.

04
Briefed beforehand

Your briefing form is reshaped into a crib sheet covering the audience, the USPs and the key messages.

05
Checked and insured

Right to Work and ID checks on everyone. Employer and Public Liability insurance throughout. Ask if you need DBS or licensing.

06
Payroll in house

Tax, HR, PAYE and National Insurance run through our own payroll team.

07
Short notice cover

Gaps can often be filled at short notice. Earlier warning gives a wider choice of people.

08
Optional extras

Reporting built to order as a paid extra, settled pre-booking and itemised in the quote. We plug into the client’s own systems or build forms ourselves, then pass on what they show.

Excellent communication from start to finish and a very high calibre of staff provided. Would definitely use again.

Executional customer review ratingVerified client review
Executional promotional staff running a Starbucks activation outside Leeds train station
StarbucksForecourt crew greeting passengers as they leave Leeds station

Staff we supply

Teams For The Concourse

Footfall is huge and nobody lingers, so the roles that suit stations get a message across fast and pass something over in seconds. These are the ones we are asked for most.

Executional brand ambassadors working a Northern Rail promotion inside a train station concourse
Northern RailRail operator team on the Leeds concourse

Concourse Crews

These crews speak for your product on the concourse, get the core messages across and field passengers’ questions about the offer.

  • Talking to passengers in person between trains
  • Sticking to the lines your brief lays down
  • Pointing people towards a stand, an offer or a sign-up form

Suits: travel services, mobile, tech, food and drink

Merchandise Giveaway Teams

A brief built purely on giving things away counts as product sampling, and train station product sampling is priced as a separate service.

  • Giving out branded merchandise, print and vouchers
  • Staffing a branded stand or moving around the concourse
  • Talking the product through while passing it across

Entrance Print Teams

These teams put offers and vouchers into passengers’ hands at the doors and all over the concourse.

  • Handing out vouchers, offers and printed promotions
  • Station doors, concourse and platform approaches all covered
  • Driving trade to shops, services and events close by

Suits: gyms, ticketed events, local shops, takeaway and delivery

Sign-Up Teams

On data-led campaigns, staff take passenger details by tablet or on paper, using whichever forms or platform you provide.

  • Gathering sign-ups, competition entries and contact details
  • Logging details straight into your forms or system
  • Explaining what is on offer before any details are taken

Suits: energy, charities, finance, subscriptions

Multi-Station Coordinators

When a booking covers several stations, a seasoned coordinator stands with the teams, running logistics and holding each station to one brief.

  • Running the logistics as the day unfolds
  • Keeping the crew organised from start to finish
  • Making sure every station follows the same brief

Larger campaigns

Multi-Station Bookings

Spreading a campaign over several stations calls for one person pulling it together, not a separate booking per city. You can add event managers, or a campaign lead, to run logistics and keep the station teams in step.

Whichever of our forty UK hubs lies nearest supplies each station’s team. Leeds, Birmingham and London can all go live on one day.

Executional team running a Moonpig Valentines brand activation outside a train station
MoonpigA Valentine’s push staged on a station forecourt

Where we work

Stations We Staff

Mainline stations nationwide, each staffed out of its nearest hub.

A sample of the stations we cover:

London WaterlooKing’s CrossSt PancrasLiverpool StreetPaddingtonEustonBirmingham New StreetManchester PiccadillyLeedsLiverpool Lime StreetSheffieldNewcastle CentralBristol Temple MeadsReadingCardiff CentralGlasgow CentralEdinburgh Waverley

Regional and smaller stations work exactly like this. Name the station and the team is put together to fit it.

Recent work

Station Campaigns We Have Staffed

Four rail campaigns our staff have delivered.

Executional Doubleshot Rail Campaign for Starbucks
Starbucks100,000

Doubleshot Rail Campaign

36 staff a day over 12 stations, getting 100,000 units into hands.

Executional Concourse Brand Ambassadors for Northern Rail
Northern RailLeeds

Concourse Brand Ambassadors

Here the client was the rail operator, with our team based in the station.

Executional Pay As You Go Rail Promotion for Great Western Railway
Great Western RailwaySouth West

Pay As You Go Rail Promotion

Teams talking to passengers in Cornwall and Plymouth.

Executional Repeat Multi-Station Run for Emmi Caffè Latte
Emmi Caffè Latte5 stations

Repeat Multi-Station Run

King’s Cross, Lime Street, Piccadilly, New Street and Leeds.

Get a quote

Tell Us Which Stations

Share the stations and dates, which hours need covering and the staff numbers for each station. You get every cost itemised, from day rates to on-costs, usually turned round in hours.

Passenger-facing teams, briefed ahead of every shift, supplied through our 40 hubs.