4
Show Days
2
Crew Per Day
1
Organic Brand
GYS
Campaign Snapshot
Client: Equinox Organic Kombucha
Sector: Drinks / Health & Wellness
Activity: County Show Sampling & Sales
Location: Great Yorkshire Show, Harrogate
Staff Type: Sampling Team
Duration: 4 Day Show
The Brief
Gut-Friendly, Planet-Positive, Downright Delicious
The Great Yorkshire Show, the food hall, and one of the country’s most exciting organic kombucha brands. EXECUTIONAL supplied product sampling staff in Harrogate, Near Leeds to support Equinox Organic Kombucha across four full days at the biggest county show in the North.
Our locally-based sampling team ran the Equinox stand front to back: welcoming visitors, sampling the glass bottle range, selling cans, sharing the brand story from campervan-to-craft-brewery, walking curious tasters through the flavour profiles, and capturing email sign-ups for the exclusive online discount. Warm, energetic, and Yorkshire-friendly from open to close, every single day.
On The Ground
How Our Staff Supported Equinox
- ▸Welcomed visitors to the Equinox stand in the Great Yorkshire Show food hall
- ▸Sampled the Equinox Kombucha glass bottle range across all four show days
- ▸Sold cans of kombucha directly from the stand throughout the day
- ▸Confidently shared the Equinox brand story, product benefits and flavour range
- ▸Captured mailing list sign-ups to unlock the first-order discount code
- ▸Kept the stand clean, well-stocked and inviting from open to close
- ▸Followed food hygiene standards across all sampling and sales handovers
