Equinox Organic Kombucha Kombucha sampling at the Great Yorkshire Show

What we did

Equinox Organic Kombucha exhibited in the food hall at the Great Yorkshire Show in Harrogate, sampling and selling its organic kombucha to show visitors. Our Leeds-based team of product sampling staff ran the stand front to back across all four show days.

Two locally based staff worked the stand each day, covering every one of the four show days from open to close.

• Welcomed visitors to the Equinox stand in the show's food hall
• Sampled the Equinox glass bottle range across all four days
• Sold cans of kombucha directly from the stand throughout each day
• Shared the brand story, from a campervan to a craft brewery
• Walked curious tasters through the flavour profiles and product benefits
• Captured mailing list sign-ups to unlock the brand's first-order discount code online
• Kept the stand clean, well stocked and inviting from open to close
• Followed food hygiene standards across all sampling and sales handovers

Exhibiting at a county show? Talk to our Leeds promotional staff about running your stand from open to close, or see how we staff county shows across the UK.