Campaign Snapshot
The Brief
Plinko, Prizes And Freshers Week Energy
Freshers Week. Hot dogs. A Plinko game that’s impossible to resist. Rollover, the Kerry Foods hot dog brand behind beechwood-smoked Bockwurst sausages in cinemas, stadiums and motorway services up and down the UK, hit 27 colleges and universities with a nationwide student engagement programme. Our brand ambassadors staffed every site, delivering high-energy brand activations across the full September to October Freshers window.
From University College Birmingham to Aberystwyth University, from Perth College in Scotland to Arts University Bournemouth on the South Coast, from Bromley College on the edge of London to University of West England in Bristol, our brand ambassadors spent a day on each campus engaging students with the Rollover Plinko prize mechanic, handing out scratch cards and Rollover merchandise, and introducing the brand to the next generation of UK freshers week staff targets. One mascot ambassador joined the UWE Bristol activation to double the brand presence on one of the biggest Freshers days of the whole campaign.
On The Ground
How Our Staff Supported Rollover
- ▸Delivered 28 shifts across 27 UK college and university Freshers activations
- ▸Covered sites across England, Wales and Scotland on a true nationwide student rollout
- ▸Ran the Rollover Plinko prize game at every single campus stop
- ▸Handed out Rollover-branded scratch cards and merchandise to participating students
- ▸Engaged proactively with Freshers crowds at every activation site
- ▸Introduced the Rollover brand to new student audiences across the UK
- ▸Added a mascot ambassador alongside the brand ambassador at UWE Bristol
- ▸Represented Rollover (part of Kerry Foods) warmly across every site visit
- ▸Delivered an energetic, approachable presence at every Freshers stand
