Rollover Freshers Programme 27 Freshers Sites | England, Wales and Scotland

01

The brief

Rollover, part of Kerry Foods, makes beechwood-smoked Bockwurst hot dogs sold in cinemas, stadiums and motorway services up and down the UK. For Freshers, it wanted to meet the next generation of customers on campus, just as students settle into college and university life.

The plan: a nationwide student engagement programme at 27 colleges and universities across England, Wales and Scotland, built around one simple mechanic, a Plinko prize game.

03

The stand and the game

At every stop the ambassador set up the same yellow Rollover stand, with a tall branded banner, a table of merchandise and the Rollover or Game Over Plinko board, in college common rooms, foyers and other spaces on campus.

Students played the Plinko board for prizes, handed out on the spot to keep the energy up. Scratch cards gave players the chance to win a free Rollover, alongside branded bucket hats, yellow sunglasses and Hello Sausage leaflets.

04

A mascot at UWE Bristol

At UWE Bristol, one of the biggest Freshers days of the programme, a mascot ambassador joined the brand ambassador on the stand, doubling the brand presence for the day. It is the one site where our costume characters and brand ambassadors worked side by side.

05

One set-up at every campus

With one brand ambassador on most sites, each person had to set up the stand, run the game, hand out prizes and talk about the brand on their own. The same game and the same stand at all 27 sites gave Rollover one consistent presence in England, Wales and Scotland.