Campaign Snapshot
The Brief
The Chocolate Bar Icon, Now A Festival Freezer Cone
The Kinder Bueno chocolate bar melted its way straight into a wafer cone this summer. Smooth hazelnut ice cream. Crispy wafer shell. That signature crunchy hazelnut-flavoured cocoa core running through the middle, finished with a chocolate disc on top and a chocolate-filled tip. And Reading Festival was the debut stage. EXECUTIONAL supplied brand ambassadors to sample the new range on the festival floor, backed by a dedicated on-site event manager for daily setup, handover and stock coordination.
Across three live festival days, our team worked the branded Kinder Bueno Ice Cream trike, proactively engaging guests, walking them through the brand story, sampling both the Milk Chocolate and White Chocolate cones, and steering them straight to the freezer aisle at Tesco, ASDA, Sainsbury’s and Morrisons for the follow-up buy. Clean station, sharp presentation, allergen-safe sampling, and no melted cones handed out. Just chilled Bueno, Reading crowds and one of the most talked-about ice cream launches of the summer.
On The Ground
How Our Staff Supported Kinder Bueno
- ▸Sampled the new Kinder Bueno Ice Cream cones across three festival days
- ▸Represented both the Milk Chocolate and White Chocolate varieties
- ▸Confidently shared the Kinder Bueno brand story and key product talking points
- ▸Steered festival-goers to Tesco, ASDA, Sainsbury’s and Morrisons for follow-up purchase
- ▸Proactively explained allergen information ahead of every sample handover
- ▸Kept the ice cream trike clean, tidy and attended at all times
- ▸Monitored freezer temperature and never distributed melted samples
- ▸Tracked stock levels and reported any issues to the on-site event manager
- ▸Followed food hygiene standards throughout every sampling handover
- ▸Held an approachable, on-brand presence across every hour of every day
