Kinder Bueno Ice Cream Ice cream cone sampling by festival trike

What we did

Kinder Bueno took its chocolate bar into a wafer cone, with hazelnut ice cream, a crunchy hazelnut-flavoured cocoa core, a chocolate disc on top and a chocolate-filled tip, and chose Reading Festival as its launch stage. We supplied brand ambassadors for festival sampling from a branded freezer trike, backed by an on-site event manager.

Brand ambassadors worked the trike across three festival days and 51 sampling hours, with the event manager running daily setup, handover and stock coordination.

• Sampled both the Milk Chocolate and White Chocolate cones from the branded trike
• Shared the Kinder Bueno brand story and key product talking points with festivalgoers
• Directed guests to the freezer aisle at Tesco, ASDA, Sainsbury's and Morrisons for the follow-up purchase
• Explained allergen information before every sample handover
• Followed food hygiene standards at every handover
• Monitored freezer temperature so no melted samples were given out
• Kept the trike clean, tidy and attended at all times
• Tracked stock levels and reported any issues to the event manager

Launching a frozen or chilled product? Ask about product sampling at events, or our promotional staff in Reading, to keep samples cold and your brand talked about.