Executional brand ambassadors talking to the public on a face to face brand campaign
In person · Brand Ambassadors

Brand Ambassadors.

Brand ambassadors carry your brand to the public in person. They learn the product, speak for it with confidence and give shoppers, guests and passers-by a real person to ask. Executional supplies them for launches, events, stores and multi-city campaigns across the UK.

Speaking for brands since 2007

A brand ambassador agency for face to face campaigns

Tell us about the product, the crowd it is meant for and where the campaign will run. The team is then selected on skills, experience and location, and each one is taken through your brand ahead of their first shift.

One person in a single store, or a crew for a season of weekends? Both draw on 6,000+ registered staff spread over 40 UK hubs.

◉ Across the UK ▣ Events · Stores · Launches
Checks

Cleared Before Booking

Everyone is Right to Work and ID checked ahead of any booking, and Employer and Public Liability insurance sits behind each campaign. DBS checks and risk assessments come on request.

Briefing

Briefed On Your Brand

Your briefing form sets out the product, the target audience and your key lines, and everyone attends a session built from it. Virtual or in-house training is available too.

Payroll

Kept Off Your Desk

Our own office runs PAYE for your team, along with tax, NI and HR, so none of that admin comes back to you.

Support

Watched Over, 24/7

Every shift gets a reminder, a geo-tagged check-in and attendance watched live, with a project manager and round the clock support behind the team.

Definition

Promotional brand ambassadors, in person and on message

Brands and their agencies book promotional brand ambassadors when a campaign needs product knowledge as well as energy, for one day or across a string of dates with the same faces. This is the work they take on.

Send your brief →

Explaining the product

Taking shoppers through what the product does and who it suits, and answering their questions in the language your brief sets out.

Sampling and trial

Product Sampling - Putting product into people’s hands at a stand, in a store or on the move, and talking it through while they try it.

Sign-ups at the stand

Collecting sign-ups, competition entries or feedback on your system or ours, with every question agreed in the brief.

Launch days

Brand activation staff are the first people shoppers meet when a product or a store goes live, keeping the space lively and the messages consistent.

Multi-location campaigns

Roadshows are one campaign running over several cities or venues at once, with every team briefed on the same product and the same lines.

Senior ambassadors

An experienced ambassador who leads the team on site, keeps every conversation to the brief and is the contact for the venue.

Client reviews

Verified client reviews, brand by brand

Rated 4.9★ on Google · Read every review
★★★★★
Smooth process from start to finish, amazing event manager and brand ambassadors ensuring our event ran smoothly. Highly recommend!
★★★★★
The team of staff for our event were fantastic, the team were enthusiastic and very professional; engaging with our consumers and really represented our brand. Our team leader was amazing and was so helpful on the day!
★★★★★
The team were absolutely fantastic and were a huge help at our Steve Madden brand trip. They were super helpful, accommodating and all had a can-do attitude. Will continue to use Executional for future events!
★★★★★
This is the 3rd year that we have used Executional and as on previous occasions, the support from their excellent staff really is second to none. Superb.
★★★★★
From displaying creative thinking against brief, to first-class operational deployment and campaign review. Executional were a value-adding partner to collaborate with.
★★★★★
Thank you so much for sending Brigitte and Amber for our Kingston opening! They were FANTASTIC! The event was a huge success, and they were both so great!
★★★★★
The team worked fast and adapted to our ever changing brief brilliantly, even at 23:30 the night before! On the day the activation ran brilliantly. The whole team brought bundles of energy and were so engaging on behalf of our client. A real pleasure to experience.
★★★★★
Executional are always willing to help and accommodate in order for our shows to be successful!
★★★★★
Great agency with competitive and fair rates. Communication was excellent throughout and the staff provided were very helpful, proactive and knowledgeable on the brief sent over. Would recommend and use again!
★★★★★
The Team at Executional Event Staffing have supported us for 2 years now. Booking was simple, and they were very helpful every step of the way. Very efficient and I would highly recommend them.
★★★★★
I have used Executional for roughly 8 years. They have been great to deal with. From arranging staff 6 months in advance for events to last minute a week before when our requirements have changed. I would highly recommend using them for anyone wanting to make their life easier!
★★★★★
Great service and response even to very last minute requests.
Showreels

Watch our brand ambassadors at work

Five short films from campaigns we have staffed, from a sampling push across the country to a weekend of motorsport.

Arla Skyr brand activation

A nationwide sampling campaign.

Arla Protein activation

Events and sports venues.

Camden Town activation

A multi-location campaign.

Cinch at the Isle of Wight

A festival activation.

Shell at Goodwood Festival of Speed

A major motorsport event.

Four steps

Brand ambassador event staffing in four steps

The route never changes, for a solo booking at one launch or a team spread over a month of weekend dates.

01

Share the campaign

Send the dates, the locations, the shift hours and the headcount, together with the product and who you want in front of it.

02

Line by line pricing

Your quote breaks the cost down line by line and usually lands within hours. Billing terms are settled inside it before the campaign starts.

03

Team selected

After you approve the quote, the booking gets its own account manager, and our operations team selects the people on skills, experience and location.

04

Briefed and on shift

Everyone sits a briefing session drawn from your form, with optional training if the product calls for it. A project manager and 24/7 support stay with the team shift by shift.

Quote request

Hire a brand ambassador UK wide: send the brief

Give our brand ambassador agency the dates, locations, shift hours and headcount. The quote you get back is itemised, with nothing hidden.

Response within hours
Nationwide UK coverage
6,000+ registered staff
4.9★ on Google Reviews

Prefer to talk it over? Head Office Line 0113 479 0075, London office 0203 026 1069.

Number of staff required, Shift hours, What's the activity, anything else we should know?
Ask us

Brand ambassador agency FAQs

Short answers on booking, pricing, cover and the people themselves.

What does a brand ambassador do?

They are your brand’s voice in person. Depending on the brief, that means explaining the product, handing out samples, answering questions, collecting sign-ups and keeping a stand or space busy, always in line with the messages you set.

Can I book a brand ambassador for events as well as in store?

Yes. Event brand ambassadors cover launches, festivals, sports days, shows and brand spaces, and the same booking route covers supermarkets, shopping centres and town centre pavements.

How is the team chosen for a campaign?

Our operations team fits people to the brief by skills, experience and location. Each person then sits a briefing session covering the product and the campaign before their first shift.

Can the same team stay for the whole campaign?

Yes. Ask for continuity in your brief, and the campaign is priced around one consistent team.

What do brand ambassadors cost to hire?

The price depends on your headcount, the hours in each shift, the dates and where the work is. Those four things set the price, and the quote shows every line with nothing hidden.

How far across the UK can you staff a campaign?

Yes, from 40 staffing hubs. The brand ambassador agency London clients book is the same one supplying brand ambassadors Leeds and Birmingham campaigns need, so one brief can cover every city. See event staff London, event staff Birmingham, event staff Manchester and promotional staff Leeds.

How should I compare brand ambassador agencies?

Brands comparing brand ambassador staffing agencies or brand ambassador companies tend to weigh up how people are picked, how they are briefed, what checks and insurance are in place and how the quote is laid out. With us: matched on skills, experience and location, briefed before every event, fully insured, PAYE run in house, and every cost shown on the quote.

Are your staff checked and insured?

Everyone is Right to Work and ID checked, and Employer and Public Liability insurance covers each campaign. DBS checks, food hygiene certificates, alcohol licensing and risk assessments are available on request.