House of Dorchester Truffle sampling at Selfridges Oxford Street

What we did

House of Dorchester, the Poundbury-based British Master Chocolatier, took a dedicated sampling table into Selfridges on Oxford Street for two weekend dates. We supplied product sampling staff to share its signature truffles with central London shoppers and drive sales at the fixture.

One sampling specialist, holding a Level 2 Food Hygiene certificate, ran the table across both dates.

• Ran the House of Dorchester sampling table at Selfridges Oxford Street
• Shared 12kg of truffle samples across the two dates
• Sampled Milk Vanilla Truffle, Roast Nut Praline Crown and Strawberry Conserve Truffle
• Walked shoppers through each flavour and told the brand story to every visitor
• Championed the AYR Book Box core range to drive sales at the fixture
• Paced the stock across both dates, with no replenishment
• Handled every sample to Level 2 Food Hygiene standards

For department store launches, our product sampling in London keeps tables polished and busy, and our specialist food store teams bring the same care to premium food retailers.