Campaign Snapshot
The Brief
British Master Chocolatier, Iconic London Department Store
Selfridges on Oxford Street. Two summer Saturdays. A dedicated sampling table serving up premium British truffles to the shoppers of central London. EXECUTIONAL supplied product sampling staff to support House of Dorchester, the Poundbury-based British Master Chocolatier, on two focused sampling dates at one of the country’s most iconic department stores.
Our Level 2 Food Hygiene-certified sampling specialist ran the House of Dorchester table across both dates, sharing 12kg of Milk Vanilla Truffle, Roast Nut Praline Crown and Strawberry Conserve Truffle samples, walking shoppers through the flavours, championing the AYR Book Box core range, and driving sales at the fixture. Polished, premium, on brand from open to close.
On The Ground
How Our Staff Supported House of Dorchester
- ▸Ran the House of Dorchester sampling table at Selfridges Oxford Street
- ▸Sampled 12kg of premium truffles across three signature flavours
- ▸Championed the core AYR Book Box range to drive sales at the fixture
- ▸Confidently shared the brand story and flavour range with every visitor
- ▸Managed stock levels responsibly across both dates with no replenishment
- ▸Held a Level 2 Food Hygiene qualification for safe sampling handovers
- ▸Represented House of Dorchester to the premium standard the brand demands
