Campaign Snapshot
The Brief
Sunrise Yoga, Sunset DJs And Ice Cold Corona
Wilderness Festival. Cornbury Park in the Oxfordshire sunshine. Yoga mats out in the morning, Corona bar and DJ set every afternoon. EXECUTIONAL supplied brand ambassadors to support Corona’s on-site activation across the full run of one of the country’s most-loved boutique festivals.
Our team lived on site for the duration of the festival, camping alongside the rest of the crew, and worked the Corona activation across three high-energy days. Mornings meant setting up three yoga sessions, sampling refreshing Corona Cero to every participant as they came off the mat, and resetting the space for the afternoon. Afternoons meant welcoming festival-goers, keeping the activation looking sharp, and helping the DJ-fuelled bar hum through to sunset. Slow mornings, sunny afternoons, on brand from stretch to sundown.
On The Ground
How Our Staff Supported Corona
- ▸Set up yoga mats for three morning sessions every day of the festival
- ▸Sampled ice cold Corona Cero to every yoga participant after each session
- ▸Reset the activation space between yoga workshops and the afternoon bar
- ▸Welcomed consumers to the Corona bar, DJ set and lounge every afternoon
- ▸Followed responsible alcohol service and ID protocols throughout
- ▸Kept the activation clean, tidy and looking Insta-ready across the day
- ▸Encouraged festival-goers to return for the next morning’s yoga session
- ▸Camped on site across the full festival for a fully immersive activation delivery
