Corona Sunrise yoga and sunset bar at Wilderness

What we did

Corona ran sunrise yoga and an afternoon bar with a DJ set at Wilderness Festival in Cornbury Park, Oxfordshire, one of the country's best-loved boutique festivals. We supplied festival staff as brand ambassadors to run the Corona activation across the full three days, from the first stretch to sundown.

Our brand ambassadors lived on site for the whole festival, camping alongside the rest of the event team, and supported three yoga sessions every morning, nine in all.

• Set up yoga mats for three morning sessions on every festival day
• Sampled ice cold Corona Cero to every yoga participant as they came off the mat
• Reset the space between the yoga workshops and the afternoon bar
• Welcomed festival-goers to the Corona bar, DJ set and lounge each afternoon
• Followed responsible alcohol service and ID protocols throughout
• Kept the activation clean, tidy and photo-ready all day
• Encouraged festival-goers to come back for the next morning's yoga session

Planning a festival activation that runs from sunrise to sundown? Our promotional staff can cover the full programme, wherever the festival is.