Fan zones · Roaming pitches · Chilled product
Product Sampling At
Events.
EXECUTIONAL is a UK event sampling agency supplying sampling teams, team leaders and event managers to brands and their agencies for festivals, food shows, county shows and arena events across the UK, since 2007.
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Teams we supply for product sampling at events
Event sampling teams, six ways.
Product sampling at events is handing out free samples of your product to visitors at festivals, food shows and county shows, where people have time to stop and try it.
What you need depends on what you booked: a fixed pitch, a unit, a roaming licence or all three. Pick the roles below. You can add a team leader on site to run the team. This page covers events; for every other setting see our product sampling page.
Stand sampling teams
Staff run the pitch you bought from opening to close. They serve, explain and restock, with numbers that build through the day rather than in a rush.
Roaming teams
Staff carry product to queues, seating areas and the far corners of the site on trays, in bags or from a trike you provide. They return to base to reload.
Chilled and frozen samples
Iced coffee, dairy, ice cream and chilled drinks served cold in a field with no mains power. The team uses the brand's own chilling kit and handles portioning and food hygiene paperwork properly.
Multi-day show teams
The same people across a three or four day show where you ask for it, so day two isn't spent relearning the product.
Festival-wide support
Some festivals need more than a sampling pitch, such as entry, VIP or sponsor areas. Our festival staff cover the rest of the site under the same booking.
Season leads
One named lead runs a series of events and confirms pitch details with each organiser. They keep the brief identical across dates and absorb the day-to-day changes.
How we brief our event samplers for long days
Ready for a twelve-hour day.
Right to work and ID checked for everyone on site. Employer's and Public Liability cover on every booking. Food hygiene certificates and risk assessments ready when an organiser asks for them.
We write a bespoke brief for each campaign: the product, the audience and the lines to use. We write it for staff who will say them hundreds of times and include the organiser's rules on portions and giveaways.
We handle PAYE, National Insurance and HR for every event day in-house. A summer of shows sits on one itemised quote.
Geo-tagged check-ins at the gate and a 24/7 support line answered day and night.
How our sampling teams engage your crowd
Your pitch, our sampling team.
Event visitors have paid to be there and have hours to fill, so a free sample becomes a face to face conversation, and a good conversation brings people back later with friends. The hard part is not interest. It is keeping a pitch fresh, stocked and staffed for ten or twelve hours in whatever the weather does.
You book the pitch and bring the product, the stand and any chilling kit. We bring the team: chosen for long outdoor days, briefed on your serving lines and the organiser's sampling limits, with breaks staggered so the stand is never empty.
We supply product sampling at events nationwide
Fields, parks and arenas.
Teams come from the staffing hub nearest each showground, across 40 hubs in the UK. Sampling at an event not listed here? Tell us in your quote request.
Our event sampling compliance checks
Insured and ready.
Festivals and shows where our teams have sampled
Festivals and shows we've sampled at.
Pitches, trikes and roaming teams at UK festivals and shows, with the days covered and what was handed out. See all recent work →
RecentThe Organic Protein Company | 2,000 Samples | ExCeL London
RecentBudweiser Bud Live | Reading, Leeds, Creamfields Festivals 2026
RecentKinder Bueno | Reading Festival 2026
RecentCorona | Wilderness Festival 2026
RecentEquinox Kombucha | Great Yorkshire Show
RecentVital-Fizz | Taste of London 2026
Brands who come back to us next season
Brands who came back next season.
How we select your team from pitch to site
From pitch booked to team on site.
Events, dates, opening hours, pitch type, team size per day and anything the organiser has set, such as portion limits or build times.
Each event and day set out line by line, with no hidden fees.
Staff chosen for outdoor event experience and sourced from the hub nearest each site, with an account manager once you approve.
A written brief and optional product training before the first show, then geo-tagged check-ins on every event day.
Get a quote for product sampling at events
Get a quote for event sampling staff.
Request a quote
Request your event sampling quote.
Share what you know. We'll recommend the team and prepare an itemised quote.
Event sampling questions we answer every day
Event sampling: what organisers and brands ask.
Do I need to book the pitch, or do you?
You or your agency book the pitch or sampling space with the event organiser, and the organiser's terms apply. We staff it. We can work from the organiser's exhibitor manual so the team knows the rules on giveaways, noise and build times.
Can your team keep chilled products cold on site?
Yes, using the chilling kit you provide, such as branded fridges, freezers, cool boxes or a chilled trike. We plan restocks around the peak hours and hold food hygiene certificates where the product calls for them. We don't supply the equipment.
Can the same team work every day of a multi-day show?
Where you ask for it, yes, and we quote on that basis. Holding the same people means the product is learned once and the stand runs smoothly from the second morning.
What is product sampling at events?
Product sampling at events is handing out free samples of your product to visitors at festivals, food shows and county shows, where people have time to stop and try it. Days are long, the weather is mixed and the audience is big. Indoor trade and consumer shows in exhibition halls have their own page: exhibition product sampling. Stadia, fixtures and mass participation events are covered by sports event product sampling.
Can you sample alcohol at festivals?
Yes, where the organiser and the site's licence allow it. Challenge 25 and alcohol licensing are available on request, and staff work to the organiser's alcohol rules.
Can you collect sign-ups while sampling?
Yes. The same team can run a competition entry or newsletter sign-up on your device or form alongside sampling, as long as the brief allows time for it.
What drives the cost of event sampling?
The number of event days, opening hours and team size, the distance to rural showgrounds, and how much notice we get in peak summer weeks. For event sampling campaigns, we itemise every quote by event and day.
Where in the UK can you staff event sampling?
We operate nationwide, at festivals and shows across Britain, with each team drawn from the nearest of our 40 staffing hubs.