Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there are two options for sampling – static and roaming event product sampling. We can advise you on the best event product sampling technique for your brand.
Sample Your Products To Event Attendees…
Where required our event product sampling campaigns include official permissions to sample within the event. EXECUTIONAL build relationships with event organisers to negotiate the most cost-effective rates to attend the event. We see two ways for sampling at events including:
Roaming product sampling teams…
Can be used where you are looking for a high volume distribution based product sampling campaign, usually where the sampling needs little to no preparation (think breakfast bar, milkshake etc). The teams can circulate the event distributing samples to visitors throughout the sampling day.
Static product sampling…
Is suitable for where the product being sampled needs preparation (think soup, cooked food etc). The product sampling will be based on a static promotional display or branded sampling vehicle which is fully self-contained and has a great scope for preparing fresh product samples. Our product sampling teams will pro-actively off samples to people as they pass the event product sampling stand.
Your account manager will provide you the best possible solution for your city centre product sampling campaign often utilising a combination of the approaches.
Product Sampling At Events: what we do…
Experienced Product Sampling StaffComprehensive Briefing For All Staff
100% Official Permissions To Sample
All Logistical Considerations
Detailed On-line Activity Reports Where Required
Industry Leading Rates With No Hidden Costs Or Inflated Management Fees
Implementing Your Campaign
Utilising our nationwide event managers and product sampling staff our regional managers will ensure your product samplers are fully trained before any product sampling commences. In certain circumstances the product samplers will require Food Hygiene Certification, all our product samplers provide is their food hygiene certificates which are regularly updated as part of their training process. We can host central or regional training days where we not only deliver product information training to our product samplers but also demonstrates how cooked or ambient product samples need to be presented to customers.
Reporting On Your Event Product Sampling
Your account manager will discuss the best strategy for reporting on your product sampling. Offering private on-line activity reporting blogs of detailed data matrix portals we will have a reporting solution matched to your needs.
