Campaign Snapshot
The Brief
Organic Whey Meets Plant Protein At ExCeL
Two days at ExCeL London. The Natural & Organic Show floor. And the UK debut of Pure Plant Protein, joining The Organic Protein Company’s flagship organic whey range on the stand. Our sampling staff supported TOPC across both show days, briefed at a virtual pre-event session so they arrived on stand knowing the products, the brand story and the launch messaging inside out.
Across two 9-hour shifts each day, our team of four Level 2 Food Hygiene-trained exhibition stand staff prepped and served fresh protein shakes at the stand’s sampling counter, distributed pre-packed sachets to interested visitors, and captured visitor details on the on-stand Lead Capture App. Allergen-aware, temperature-aware, energetic from open to close. Whey, plant protein, and one very busy pair of days on the show floor.
On The Ground
How Our Staff Supported The Organic Protein Company
- ▸Prepped fresh whey and plant protein shakes using electric frothers at the stand counter
- ▸Distributed pre-packed sachets to Natural & Organic Show visitors across both days
- ▸Explained the whey range and the Pure Plant Protein launch to interested visitors
- ▸Captured qualified visitor details on the on-stand Lead Capture App
- ▸Referred more detailed product questions to the TOPC team on stand
- ▸Monitored protein, milk and cup stock throughout every shift
- ▸Kept the preparation and sampling areas clean and allergen-safe throughout
- ▸Held a professional, engaged brand presence on the TOPC stand across both days
