Immersing fans in the world of Air Jordan, our mixed reality event truly slam-dunked the line between retail and reality!
We, as the staffing agency, partnered with JD Sports Stores and made the Jordan Beyond campaign truly unforgettable. For two thrilling weeks in May 2023, we brought the iconic Air Jordan brand to life in JD stores across London, Paris, and Antwerp, providing an immersive customer experience.
Using mixed reality tech, we created unique event zones where customers could play an AR basketball game, stand a chance to win exclusive Jordan Loot Bags and learn more about the brand.
All of this was accompanied by our passionate in-store teams guiding customers through the entire process. The campaign was a thrilling ride, and we’re absolutely thrilled with what we accomplished!