Campaign Snapshot
The Brief
Jordan Beyond Lands In London, Paris And Antwerp
Jordan Beyond. Mixed-reality AR basketball. Four flagship JD Sports stores across three cities. Our brand ambassadors supported JD and Jordan on an immersive in-store brand activation that brought the Air Jordan name to life, with dedicated event zones built around a mixed-reality basketball game and the chance to win exclusive Jordan Loot Bags.
Across two weeks on the shop floor, our team covered Westfield Stratford and Oxford Street in London, with partner agency support delivering JD Sports Rivoli in Paris and JD Sports Meir in Antwerp. Each brand ambassador demonstrated the AR game to walk-in customers, walked shoppers through the latest Jordan shoe and apparel range featured in the campaign alongside UK rappers Knucks and Enny, and acted as a sales bridge between curious players and the in-store JD team.
On The Ground
How Our Staff Supported JD x Jordan
- ▸Covered 4 JD Sports stores across London, Paris and Antwerp
- ▸Demonstrated the mixed-reality AR basketball game to walk-in customers
- ▸Walked shoppers through the latest Jordan shoe and apparel range
- ▸Educated customers on the Air Jordan brand story and the Jordan Beyond campaign
- ▸Featured the Knucks and Enny tie-in during conversations with fans
- ▸Acted as a sales bridge between AR game players and the in-store JD team
- ▸Supported customers with the in-app purchase option on JD Sports
- ▸Managed capacity and flow around the dedicated AR gaming zones
- ▸Attended a virtual pre-event training session to prep for the Jordan Beyond rollout
