3
Days On Site
2
Concierge Crew Per Day
1
Dedicated Team Lead
MK9
centre:MK Milton Keynes
Campaign Snapshot
Client: Specsavers x HUGO Eyewear
Sector: Eyecare / Fashion Eyewear
Activity: Shopping Centre Concierge
Location: centre:MK, Milton Keynes
Staff Type: Concierge Crew & Team Lead
Duration: 3 Day Activation
The Brief
Bookings, Bold Frames And Big Weekend Footfall
Fashion eyewear meets high street eyecare. EXECUTIONAL supplied promotional staff in Milton Keynes to support the Specsavers x HUGO activation at centre:MK, one of the busiest shopping centres in the country.
Led by a dedicated team lead, our concierge team spent three days engaging shoppers on the floor, distributing leaflets, promoting the new HUGO Eyewear collection at Specsavers, handing out incentives, and driving eye test bookings straight from the mall floor using QR code and staff device sign-ups. Two brands. One approachable, engaging activation. A proper concierge feel from open to close.
On The Ground
How Our Staff Supported Specsavers x HUGO
- ▸Proactively engaged shoppers at centre:MK across three activation days
- ▸Drove eye test bookings using the staff booking device and QR code sign-ups
- ▸Introduced shoppers to the new HUGO Eyewear collection at Specsavers
- ▸Distributed promotional leaflets and campaign incentives to interested shoppers
- ▸Promoted Specsavers’ expert eye care services and current offers
- ▸Directed detailed enquiries into the Specsavers team on site
- ▸Provided a dedicated team lead to coordinate the crew across all three days
- ▸Represented both Specsavers and HUGO warmly and professionally throughout
