Case study · Craft spirits and drinks
Kin Vodka at Costco 375+ Shifts | 11 UK Cities | 4 Flavours
The story in brief
Kin Vodka took its Lake District toffee vodka range onto the Costco warehouse floor across the UK. Our sampling teams have run more than 375 shifts in 11 cities, pouring all four flavours for Costco members.
- Client
- Kin Vodka
- Sector
- Craft spirits and drinks
- Format
- Multi-location in-store sampling
- City
- 11 UK cities
- Venue
- Costco warehouses
- Staff type
- Product sampling staff, Brand ambassadors, Promotional staff
01
The brief
Kin Vodka is a small-batch craft spirit from the Lake District, blending smooth vodka with rich caramel. The range takes its cue from the après-ski lifestyle of the Alps, and it is made for gifting and for sharing with friends.
The brand wanted Costco members across the country to taste it in store, to drive trial, awareness and warehouse sales. That called for sampling teams who could deliver the same brand message in every warehouse, in every city, on every shift.
02
The team and the stand
Our brand ambassadors, product sampling staff and promotional staff run the tastings as Costco special events, as part of our Costco special events staffing programme. Across more than 375 shifts, teams have worked Costco warehouses in Birmingham, Bristol, Cardiff, Coventry, Edinburgh, Leeds, Leicester, Liverpool, London, Newcastle and Southampton.
On each visit the team sets up a branded sampling bar with pull-up banners, tasting cups and a bottle display, keeping set-up quick so more of the shift goes on sampling. Allergen and age restriction signage stays in clear view, and every team follows responsible alcohol service and age verification throughout.
After the final shift at each site, the team packs down and prepares the equipment for collection.
03
On the warehouse floor
- Scale: more than 375 shifts in 11 cities, with the same brief every time: represent Kin warmly and professionally.
- Tasting: all four flavours poured for members: original Toffee, Toffee Apple, Lemon Caramel and Toffee Cream Liqueur.
- Serving ideas: tasting notes, perfect serve suggestions and flavour pairings shared at the stand.
- Selling: exclusive in-warehouse pricing and seasonal gifting offers pointed out to turn a taste into a purchase.
- Brand: the Lake District craft spirit story told in every tasting conversation.
- Consistency: the same set-up and messaging in every warehouse, so Kin looks and sounds the same on the Costco floor in every city.
Where it ran
11 UK cities
Costco warehouses, UK-wide
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