The story in brief
Popeyes brought its Louisiana-style chicken to the UK with a run of store openings, from Lewisham to Edinburgh. Our brand ambassadors hosted 11 opening events with a Mardi Gras feel, face painting, a photo booth and a prize wheel.
- Client
- Popeyes
- Sector
- Quick service restaurants
- Format
- Multi-location store opening events
- City
- 11 UK stores
- Venue
- Popeyes restaurants
- Staff type
- Brand ambassadors, Promotional staff
01
The brief
Popeyes set out to grow across the UK and introduce its Louisiana style and flavours to UK customers.
Each store opening needed to feel like an event, bringing a festive New Orleans, Mardi Gras spirit to stores in Lewisham, Gateshead, Meadowhall, Northampton, Woolwich, Rotherham, Richmond, Leicester, Reading, Edinburgh and Oxford.
Our part was to host the pop-up at every opening, bring customers into each activity and make the first day at each store one to remember.
The team have helped us achieve a lot of great activations and are always super reliable and enthusiastic. Executional are always our go to!
02
What we did
We supplied a team of brand ambassadors, briefed on the Popeyes brand spirit, to host each pop-up and run the activities.
Ambassadors covered the whole opening day, from morning to evening, working side by side with the Popeyes restaurant team members at every store. In orange Popeyes T-shirts and holding branded boards, they drew passers-by towards the opening and into the queue.
03
How it ran
- Openings: the same Mardi Gras format ran at all 11 openings, from Lewisham, Woolwich and Richmond in London to Meadowhall in Sheffield and Edinburgh.
- Face painting: face painting for customers at the stand, part of the Mardi Gras theme.
- Photo booth: a booth stocked with Mardi Gras props, from orange feather boas to sunglasses, so customers could take photos at the opening.
- Prize wheel: customers spun the Winner Winner Chicken Spinner wheel to win prizes, with an ambassador beside the wheel.
- Hosting: ambassadors hosted the stand, explained each activity and brought customers into it.
- Queues: openings drew queues of customers behind barriers outside the store, giving each store its own launch event.
Where it ran
11 UK stores
Popeyes restaurants
- LewishamLondon
- WoolwichLondon
- RichmondLondon
- Gateshead
- MeadowhallSheffield
- Rotherham
- Leicester
- Edinburgh
- Northampton
- Reading
- Oxford
- Brand ambassadors →
- Promotional staff →
- Roadshow staff →
- London event staff →
- Sheffield promotional staff →
- Leicester promotional staff →
- Newcastle promotional staff →
- Edinburgh promotional staff →
- Leeds promotional staff →
- Promotional staff London →
- Promotional staff Northampton →
- Promotional staff Oxford →
- Promotional staff Reading →
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Opening stores across the country? We will staff every launch.
Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
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