Spicing Up the UK: Popeyes’ Year of Exuberant Store Openings Unveils a New Era of Louisiana Flavour!
In 2023, Popeyes® embarked on a mission to expand its operations across the UK, aiming to revolutionise the local chicken industry with its unique Louisiana style and flavours. The brand celebrated a series of store openings in various locations including Lewisham, Gateshead, Meadowhall, Northampton, Woolwich, Rotherham, Richmond, Leicester, Reading, and Oxford.
Campaign Overview:
- Cultural Integration: Embraced the spirit of Mardi Gras, bringing the festive New Orleans vibe to the UK.
- Interactive Customer Experiences: Introduced engaging activities like face painting, a photo booth with fun props, and the ‘Winner Winner Chicken Spinner’ wheel for customers to win prizes.
- Brand Ambassador Roles: Managed various aspects of the pop-up event, from hosting the stand to facilitating customer participation in activities.
Execution:
- Staffing and Management: EXECUTIONAL provided a team of enthusiastic brand ambassadors, trained to embody Popeyes’ brand spirit and effectively manage the event.
- Engagement Strategies: Implemented various interactive elements to attract and engage customers, creating a memorable brand experience.
- Extended Operations: Ensured seamless event management from morning till evening, with brand ambassadors working in tandem with Popeyes® restaurant team members.
Impact:
The series of store openings successfully introduced Popeyes’ distinct flavours and textures to the UK market. The events, infused with the lively essence of New Orleans, effectively drew in crowds and generated excitement around the new stores. The engaging activities and enthusiastic brand ambassadors played a key role in making each opening an event to remember, setting a high standard for the brand’s presence in the UK.
