Retail and department stores
In Store Brand Activation Staff
An in store brand activation is promotional activity run inside a retailer, with staff on the shop floor representing your product, demonstrating it and talking to customers at the fixture.
We supply the people who do that work: brand ambassadors, product demonstrators, sampling staff, merchandisers and event managers for multi-branch campaigns. Bookings run from one store for a day up to thirty branches across a weekend.
Retail work is booked per branch, so the same campaign can run in a single store or across an entire estate on the same day.
Fully itemised, per branch. Day rates, hours and on-costs, no hidden fees.
Assigned when the quote is signed off. 24/7 support across every store.
Our operations team pick on skills, experience and location.
One briefing form, one briefing document, every branch on the same page.
Right to work and ID checked. Employer and Public Liability on every campaign. DBS and licensing on request.
PAYE, tax, National Insurance and HR handled in house. Single invoice.
Shift reminders, geo-tagged check-ins, live attendance monitoring.
Reporting with attendance confirmation, on-site photos and feedback, quoted on request.
Responses are super quick and always provides great service and exceptional staff.
Verified client review
Staff we supply
The People On The Shop Floor
Retail activations are about the moment a customer is stood in front of the product. These are the roles we supply into stores, and any of them can be booked for a single branch or across an estate.
Shop Floor Teams
Shop floor teams represent your product at the fixture, deliver your key messages and answer customer questions about the range.
- Engaging customers at the display or in the aisle
- Delivering the messages set out in your briefing document
- Directing customers to the fixture that stocks your line
Suits: beauty, technology, homeware, premium food and drink
Live Demo Staff
Live demo staff show the product working in front of the customer, which suits anything that is easier to sell once it has been seen in use.
- Running live demonstrations through the shift
- Explaining features and answering questions as they demonstrate
- Offering the product for customers to try
Suits: appliances, kitchenware, gadgets, beauty tools
Trial And Tasting Staff
Sampling staff give customers the product to try in store, which is the quickest route to a first purchase for food, drink and beauty lines.
- Preparing and handing out samples on the floor
- Talking through the product as it is sampled
- Pointing customers to where it is stocked
Fixture And Display Teams
Fixture teams work on the shelf itself: setting the display, correcting facings and making sure your line is stocked and presented as intended.
- Setting displays and point of sale material
- Correcting facings and filling gaps on shelf
- Working to your planogram
Rollout Coordinators
On multi-branch campaigns an experienced coordinator works alongside the teams. They oversee the logistics, keep every store to the same brief and liaise with each branch.
- Overseeing the logistics on the day
- Coordinating the team across the shift
- Liaising with each store manager on the day
Larger campaigns
Multi-Branch Rollouts
A campaign across twenty or thirty branches is a coordination job as much as a staffing one. We supply event managers and campaign leads who oversee the logistics, coordinate the teams and liaise with each store.
Staff for each branch are booked from the nearest of our 40 UK hubs, so a national estate can be covered on the same day without teams travelling across the country.
Where we work
Retailers We Have Worked In
These are estates our teams have worked in, taken from campaigns we have delivered.
Stores and estates include:
Any other retailer is covered the same way. Tell us the fascia and how many branches and we will build the team around it.
Recent work
Retail Campaigns We Have Staffed
Four campaigns we have delivered inside real stores.
John Lewis
Premium Food Hall Teams
Luxury chocolate presented on a department store floor.
Get a quote
Tell Us The Retailer And The Dates
Give us the retailer, the branch list, the dates and how many staff you want in each store. An itemised quote follows, usually within hours, with every branch priced out separately so you can see what the estate costs.
