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Promotional Staff

A team of promotional staff working at a festival activation.


EXECUTIONAL was founded in 2007 and is one of the UK’s leading suppliers of brand ambassadors, promotional sales staff, sampling teams, event and promotional staff. We operate nationwide, with 40 UK staffing hubs, offering a wide range of staffing solutions for multiple brands and agencies.

What Are Promotional Staff?

Promotional staff come with a range of skills to surprise and delight potential customers. Roles include leafleting, product sampling, product demonstrations and exhibitions, to running an event area. They are people who engage with target audiences across a range of locations.

All our promo staff are employees of EXECUTIONAL, recruited, selected and trained for a specific upcoming role.


Our Competitively Priced Staffing Options

Our staff are broken down into three staffing tiers, separated by their experience and responsibilities:

Promotional brand ambassadors or BA’s are the face of your promotion and deliver a brand experience. They are the people that engage with your target audience at live events.

They could be sampling staff driving trial of your product or a promo girl working as part of a brand activation. Our staff could also work alongside you at corporate events, as part of your exhibition staff or at a conference conducting data capture.

Our Tier 2 level staff are placed when you need to find staff that are experienced team leaders or specialist staff members.

Team leaders are used when there is a large team of promotional staff working in one location. Their role would be supervisory, they ensure the team are hitting their targets and provide management support on large events.

Specialist roles are when you need certain expertise or when a staff member has more responsibility during their day. They include:

  • Product demonstrators. The staff member has to be carefully trained and often requires some setup and store management duties.
  • Sales focussed or lead generator staff.

Our most senior promotional staff, event managers are used where there is a large team of brand ambassadors working at a complex event. They are usually paired with their own team leader, as the event manager usually has far-reaching responsibilities prior to, during and after an event day.

Duties include:

  • Responsibility for logistics on setup days and stock management.
  • In charge of the movement of promotional vehicles and campaign equipment.
  • Tending to the sensitive reporting requirements of an event day.

Promotional Staff

We Give Bespoke Promotional Staff Training

Once event staff are selected, we work closely with you to build a detailed briefing pack. This is shared with your promotional teams a minimum of 48hrs before the event.

The day before your promotion, staff are taken through a telephone, web or video training call until we are satisfied they are ready for work.

For larger more complex activities EXECUTIONAL host face to face training days where the promo staff learn their role in a classroom environment.

We Have Rigorous Attendance Procedures

For every single shift, we operate a check-in procedure. 1.5 hours prior to the start of the event, staff confirm attendance. If a staff member starts at 6 am, they will be contacted at 4.30 am.

We then require additional confirmation that they have arrived at the shift. We are available 24/7 for staff and clients, no matter the day or time.

Promo Staff

Get In Touch


      Get A Quote

    Please fill out our quotation request form, and a member of our team will get back to you as soon as possible.