WE SUPPLY PROMOTIONAL STAFF TO BRANDS & AGENCIES NATIONWIDE
EXECUTIONAL was founded in 2007 and is one of the UK’s leading suppliers of brand ambassadors, promotional sales staff, sampling teams, event and promotional staff. We operate nationwide, with 40 UK staffing hubs, offering a wide range of staffing solutions for multiple brands and agencies.
What Are Promotional Staff?
Promotional staff come with a range of skills to surprise and delight potential customers. Roles include leafleting, product sampling, product demonstrations and exhibitions, to running an event area. They are people who engage with target audiences across a range of locations.
All our promo staff are employees of EXECUTIONAL, recruited, selected and trained for a specific upcoming role.
Promotional Staff Impact Zones
Our promotional teams excel in a variety of high-footfall environments, engaging audiences and driving customer interaction.
Best for: FMCG brands, snack & drink launches, organic products, wellness items.
Best for: Lifestyle brands, fitness products, tech gadgets, cosmetics, loyalty programmes.
Best for: Fashion launches, beauty products, home appliances, lifestyle gadgets.
Best for: Automotive brands, wellness & lifestyle products, industrial equipment, home improvement solutions.
Best for: Beverage brands, lifestyle products, FMCG promotions, entertainment campaigns.
Best for: Mobile networks, travel services, food & beverage brands, lifestyle products.
The Benefits of Hiring Our Promotional Staff
Engage & Educate:
Deliver your key messages clearly and confidently to attract customer interest.
Distribute Samples & Giveaways:
Offer free trials of your products to drive brand awareness and loyalty.
Generate Leads:
Encourage sign-ups, gather customer data, and promote special offers to build future connections.
Drive Sales:
Provide detailed information, encourage in-store purchases, and direct customers to relevant sales points.
Create Brand Buzz:
Enhance brand visibility through creative marketing activations and engaging experiences.
“Love working with Executional. They’re efficient, organised and have a fantastic team.”
“Excellent communication from start to finish and a very high calibre of staff provided. Would definitely use again.”
Our Promotional Staffing Options
Value-Focused Staffing Services
Our staff are broken down into three staffing tiers, separated by their experience and responsibilities:
Promotional brand ambassadors or BA’s are the face of your promotion and deliver a brand experience. They are the people that engage with your target audience at live events.
They could be sampling staff driving trial of your product or a promo girl working as part of a brand activation. Our staff could also work alongside you at corporate events, as part of your exhibition staff or at a conference conducting data capture.
Our Tier 2 level staff are placed when you need to find staff that are experienced team leaders or specialist staff members.
Team leaders are used when there is a large team of promotional staff working in one location. Their role would be supervisory, they ensure the team are hitting their targets and provide management support on large events.
Specialist roles are when you need certain expertise or when a staff member has more responsibility during their day. They include:
- Product demonstrators. The staff member has to be carefully trained and often requires some setup and store management duties.
- Sales focussed or lead generator staff.
Our most senior promotional staff, event managers are used where there is a large team of brand ambassadors working at a complex event. They are usually paired with their own team leader, as the event manager usually has far-reaching responsibilities prior to, during and after an event day.
Duties include:
- Responsibility for logistics on setup days and stock management.
- In charge of the movement of promotional vehicles and campaign equipment.
- Tending to the sensitive reporting requirements of an event day.
Once event staff are selected, we work closely with you to build a detailed briefing pack. This is shared with your promotional teams a minimum of 48hrs before the event.
The day before your promotion, staff are taken through a telephone, web or video training call until we are satisfied they are ready for work.
For larger more complex activities EXECUTIONAL host face to face training days where the promo staff learn their role in a classroom environment.
✅ Pre-Shift Confirmations: All staff confirm attendance 1.5hrs before their shift, ensuring reliable coverage. If a staff member starts at 6 am, they will be contacted at 4.30 am.
✅ Geo-Tracked Check-Ins: Real-time location tracking to guarantee staff are on-site as scheduled.
✅ Live Monitoring & Support: 24/7 management providing instant communication and problem-solving if needed.
✅ Accountability Reports: Detailed documentation of attendance to maintain high standards of service.
Ready To Make Your Brand Stand Out?
Let’s create a promotional campaign that gets your brand noticed. Contact us today to discuss your promotional staffing needs and discover how our skilled teams can enhance your brand’s reach and reputation.
