Retail merchandising · POS compliance
Point of sale placement, checked in store
Point of sale placement settles whether a campaign that looked fine on paper is earning its keep on the shop floor. A unit stuck down the wrong aisle, a card reader dead for three weeks or a bay nobody topped up all lose you one thing: the sale you had already paid to secure.
Executional sends field teams into the branches you name. If the unit has to be built, they build it. If it is already standing, they hold it up against the brief, make sure it works and let you know which branches need following up.
From a ten branch spot check to a nationwide point of sale merchandising programme, the quote arrives fully itemised with nothing hidden. It comes under the wider retail merchandising service.
Pass over the branch list along with the POS to be fitted or inspected, and a costing broken into parts normally follows before the day is out.
Rates, on-costs and hours appear as distinct items, there are no concealed fees, and billing is fixed in the quote from the start.
When the quote is approved, one account manager takes charge of the programme and sees it through.
Help is there day and night for as long as POS calls are under way.
We pair merchandisers to the job on skills, retail background and location, using the hub that sits closest to every branch.
Branches near each other are often handled by one person, which means the briefing happens once.
Your placement guide, display spec and completed briefing form become the working document for each merchandiser.
You set out what a good result looks like ahead of the opening call.
Each merchandiser clears Right to Work and ID checks prior to going out, and Employer and Public Liability insurance is held.
If a retailer wants risk assessments or DBS checks, we provide them.
For the people putting up your point of sale, PAYE, HR, National Insurance and tax all sit with our own team.
You arrange the calls, and the staffing side is ours to deal with.
Branches tacked on late are normally coverable at short notice.
Giving us more lead time always helps.
Any report is designed around you and costs extra. We settle it with you prior to confirmation, and the quote lists it.
Your current reporting tools can be used, or we can design forms ourselves and share them.
Great company with great staff. We have used Executional for various different roles and occasions and we couldn’t recommend them more.
CT1, on repeat bookings
What the visit covers
Five things we check on every POS visit
A POS call is more than a stroll past holding a clipboard. Each one works through the same five questions in every branch.
Placement and visibility
The spot the display finally landed in, as opposed to the one on the plan. Which aisle, what height, which way it faces, and whether a shopper on the usual route would ever notice it.
- Location compared with the position agreed with the retailer
- Lines of sight from where shoppers actually walk, not from the back door
- Rival material set up in front of your own
Flagged when: the unit has been shifted, spun round, hidden or taken apart
Condition and stock
An empty display does more harm than none at all, as it puts your name on a bare fixture. Both its contents and its state get looked at.
- Facings and stock compared with what the unit should carry
- Dust, fading, damage or anything that looks uncared for
- Expired promotional messages still on display
Flagged when: the unit is bare, broken or still showing an old offer
Functionality
Whatever on the display needs to work is tried out, not just glanced at, since a broken QR code gives the branch manager no sign that anything is wrong.
- QR codes tested on the visit rather than taken on trust
- Screens, lightboxes, dispensers and card readers switched on and running
- Landing pages opened to make sure they still lead to the current campaign
Flagged when: a code will not scan, a screen is off or a link is out of date
Reporting options
The way findings reach you is agreed with you. Reporting is tailored to each programme as a paid extra, and is written into the costing before the booking is locked in.
- Set up around your programme instead of a standard format
- Priced separately and agreed before anything is booked
- Run on your platforms, or via forms we produce and share
Escalation and follow up
When a fault is something the branch can put right, we take it up with the branch there and then. When head office has to step in, it gets passed back to you clearly marked.
- Taken up with store managers on the spot when that sorts it
- Head office issues passed back to you, not left to sit
- Return calls booked to make sure the fix was carried out
Brands we check for
Brands whose point of sale we already check
Our staff have worked in store for every brand listed. The four in bold appear in the pictures on this page.
Those calls take in the formats below. POS behaves in its own way in each, so the call changes to match. A convenience store till point and a grocery promotional end are different tasks.
Where the real question is layout compliance, planogram merchandising suits it better, and a full merchandising audit handles both during one call.
Ongoing programmes
Seasonal and national POS programmes
One sweep shows what went wrong a single time. A cycle that repeats shows which branches do it again and again, and that is what genuinely shifts how a retailer behaves. We walk the same branch list at a fixed interval, so you can tell whether a fix lasted. If a branch needs a unit rebuilt or a replacement kit put in, the team handles it during the call instead of logging a job for somebody else.
Get a quote
Send us the store list and what you need doing
Name the branches, describe how the point of sale should look and say what needs doing at each. A fully itemised quote then follows, often that same day, carrying no hidden fees.
