Product Demonstrators.
What is a product demonstrator? Someone who shows a product working in front of the people who might buy it, answers their questions there and then, and lets them have a go themselves. Brands, retailers and agencies book them from us all over the UK, whether that is one shop for an afternoon or a long run of sites.
Product demonstration that lets people try it before they buy
A pack can list what a product does. A demonstrator can prove it: the sealant holding, the tap running, the truffle on a cracker, with the follow-up question answered while the customer is still making up their mind.
Wherever you need someone to demonstrate products to customers, from a grocery counter to an expo hall, we choose people to suit your brief. Behind them sits a register topping 6,000 and 40 hubs nationwide.
Cleared Before Every Booking
Right to Work and ID: verified for every demonstrator before anyone reaches a store. Every booking carries insurance, both Employer and Public Liability, and DBS checks, risk assessments or hygiene certificates for food are yours on request.
Briefed On Your Selling Points
Our briefing form asks for the features, the claims you are happy for us to make and who the product is aimed at. Every demonstrator then sits a briefing built around your answers before they start.
Pay And HR Covered
Each demonstrator is paid through our PAYE scheme, so income tax, NI and HR sit with us and that admin never reaches your desk.
Watched Shift By Shift
A reminder lands before every shift, arrival is logged by a check-in carrying a geo-tag, and live monitoring keeps an eye on attendance. Your project manager oversees the booking and our support line is open 24/7.
Every kind of product demo, staffed by one team
Six settings where a product demo earns its place. Many campaigns combine a few of them, and one brief can carry across all six.
Plan your demo days →Great agency with competitive and fair rates. Communication was excellent throughout and the staff provided were very helpful, proactive and knowledgeable on the brief sent over. Would recommend and use again!
Food and drink tastings
Our food demonstrators in supermarkets slice, cook or pour at a counter in Tesco, Sainsbury's, Waitrose, Asda and independent grocers, so a shopper tastes it before it goes in the basket.
Shop floors and retail aisles
In store product demonstrators placed by the display in department stores, opticians and electrical chains, showing how something works while the customer still has it in their hands.
Trade counters and workplaces
A tool, sealant or kit shown to the tradespeople who will use it, at a trade counter, a builders' merchant or the customer's own workplace. Professionals want to see it working before they trust it.
Industry shows and expos
A demonstrator on your display taking visitors through the product while your sales people talk orders. For a bigger team across the hall, pair them with our exhibition staff.
New range launches
A new range shown off to the public on the day it reaches the shelf, with someone on hand to explain what it does and why it is different. It often runs alongside a brand activation.
Multi-site runs
One demo taken to shopping centres, stores or venues around the country. Prefer the same team at every stop? Mention it and we price the whole run on that footing. It can also sit inside a roadshow marketing plan.
Brands and manufacturers
Food, drink, DIY, tech and homeware brands bring us the product, the sites and the message, and we find the people to show it. We are one of the product demonstration companies a brand can hand a single tasting or a whole programme to.
Creative and experiential agencies
Creative and experiential agencies send us a lot of demo work. They hold onto the creative idea and own the relationship with their client, while we supply the demonstrators, brief them on the product and run their shifts.
Recent jobs demonstrating products to customers across the UK
Expo days, shopping centre tours, trade counter visits and in store product demonstrations. Click a tile to read the brief, the team we sent and how the job went.
See every case study →Great service and response even to very last minute requests.
Product demonstrators needed? Four steps from brief to first demo
The route is the same for a single tasting table as it is for a season of demos across the country.
Send your demo brief →I have used Executional for roughly 8 years. They have been great to deal with. From arranging staff 6 months in advance for events to last minute a week before when our requirements have changed. I would highly recommend using them for anyone wanting to make their life easier!
Share the product and the sites
What you are launching or promoting, where the demos will happen, the dates, the shift times and the number of demonstrators you want at each location.
Your itemised quote
A transparent price arrives, normally within hours, that sets the hours beside each rate, charge and on-cost, with nothing tucked out of sight. Billing is agreed inside that quote, before demo one.
Demonstrators picked for the product
We choose demonstrators for your brief by their skills, the products they have shown in the past and their home area. Once you give the quote the go-ahead, an account manager of your own steps in.
Briefed, then live
Every demonstrator goes through your product in a briefing before the first demo, and extra training, online or face to face, can be booked when a product needs more explaining. Your project manager is in charge on the live days. If you want reporting, it is built to your brief, charged as an extra and itemised in your quote.
Get a quote for product demonstration staff
Send the product, the sites, your dates and shift hours, plus how many demonstrators you have in mind. If you are comparing in store demonstration companies, ours comes back fully itemised so every cost is in plain sight.
From displaying creative thinking against brief to first class operational deployment and campaign review, Executional were a value adding partner to collaborate with.
Rather talk the demo through? Ring the Head Office Line on 0113 479 0075 or our London office on 0203 026 1069.
Product demonstrator companies: FAQs
Short answers to what brands and agencies usually check before booking their first demo.
Ask about your demo →Executional are always willing to help and accommodate in order for our shows to be successful!
What are the benefits of product demonstration?
People get to see the product working and ask about it before they spend anything. Brands use demos to get a product tried, to explain features a label cannot, and to hear first hand what customers make of it.
Do you supply a food product demonstrator for tastings?
Yes, for deli counters, tasting tables and cooking demonstrations, with food hygiene certificates available on request. If you are weighing up in store food demonstration companies, send us the products, your store list and the dates for a quote.
Can supermarket demonstrators cover a whole chain of stores?
Yes, from one store over a weekend to dozens over several weeks. When stores are near each other, a single supermarket product demonstrator can often cover several of them, which means fewer people to brief.
Can you demonstrate to tradespeople at their workplace?
Yes. Demonstrators can visit trade counters, workshops and other places where your product gets used, so professionals see it working somewhere familiar. You choose the targets and the route; we supply and brief the people.
How much does a product demonstrator cost?
That depends on the number of sites, the days and hours, and any extra training the product needs. Share those and an itemised quote follows, usually within hours.
Can I book demonstrators at short notice?
Usually, yes. Short notice requests are welcome, and an early brief gives us a wider choice of demonstrators to put forward.
Can a demonstrator work on our display at an industry show?
Yes. They run the product demo for visitors throughout the day, so your own team stays free to talk to buyers and take orders.
Which parts of the country can you cover with product demonstrators?
Anywhere. We are one of the in store demonstrator agencies with national reach, supported by 40 staffing hubs. The four largest cities each have a dedicated page: event staff London, event staff Birmingham, event staff Manchester and promotional staff Leeds.
