Aisle ends, chilled counters and car parks
Sampling In Supermarkets Where The Basket Fills
Supermarket sampling reaches a shopper who has already decided to buy food today and is choosing between brands on the way round. A portion handed over at the aisle end can move a product from the competitor’s shelf to the basket in the same trip.
It is also the most controlled environment we work in. The multiple decides the position, the hours, the hygiene standard and what your team may say. Supermarket sampling is arranged with head office rather than with the store manager, and the brief has to match what was agreed there. We have staffed campaigns inside Tesco, Asda, Sainsbury’s, Morrisons, Booths and Costco.
Bookings are made per store, per day. You tell us the stores, the dates, the hours and how many people you want in each, and a fifty-store weekend is handled as one booking.
An itemised quote, usually within hours, with day rates, hours and on-costs listed for every store. No hidden fees, one invoice.
Assigned once the quote is signed off, with a project manager on the booking and 24/7 support while it runs.
Our operations team pick people on skills, experience and location, so every store gets a team from the nearest of our 40 hubs.
Your briefing form becomes a tailored document covering the product USPs, the audience and the key messages, alongside the retailer’s own standards.
Right to work and ID verified. Employer and Public Liability cover on every campaign. Food hygiene certification and risk assessments available on request.
We are the employer. PAYE, tax, National Insurance and HR are all handled in house.
Shift reminders, geo-tagged check-ins and live attendance monitoring, which is what keeps a fifty-store Saturday honest.
Reporting with attendance confirmation, on-site photos and feedback, quoted alongside the staffing as an add-on.
Really nice and helpful team, super friendly and keen to chat with customers. They made everything easy to understand and didn’t rush anything. You can tell they care and actually enjoy helping people.
Verified client review
What we supply
Five Jobs In A Grocery Store
The format depends on what the multiple has agreed to and whether you are inside the doors or in front of them. These are the five jobs.
Aisle End Samplers
A staffed table on the gondola end or beside the fixture, portioning the product and handing it to shoppers already in the category.
- Serving portions to the multiple’s hygiene standard
- Directing shoppers to the shelf the product sits on
- Working the trading pattern rather than the clock
Suits: ambient food, snacks, bakery, store cupboard lines
Chilled Counter Hosts
The same job with cold chain kit, for anything that has to stay chilled from arrival to the shopper’s hand.
- Insulated storage and controlled portioning on site
- Food hygiene certification available on request
- Restocking without leaving the position unstaffed
Suits: dairy, yoghurt, chilled drinks, ready meals, meat alternatives
Car Park Activation Crews
In front of the doors rather than behind them. Branding rules are looser outside, so the format can be bigger and louder than anything the multiple would allow on the shop floor.
- Branded units, gazebos and larger footprints
- Catching shoppers on the way in, before the list is done
- Arranged with the store’s landlord as well as the retailer
Suits: launches, big seasonal pushes, brands with kit to show
Multiple Store Rollout Teams
The same activity repeated across a chain on the same weekend, with one brief and one standard in every store.
- Teams drawn from the hub nearest each store
- One booking and one invoice across the whole programme
- Shift reminders and geo-tagged check-ins at every site
Suits: national listings, promotional periods, launch weekends
Store Compliance Leads
On larger programmes an event manager or campaign lead handles the store managers, the access arrangements and the day-to-day changes, and is your single point of contact.
- Confirming position, access and timings store by store
- Holding the brief and the standard consistent
- Absorbing the changes so you are not fielding them
Where we have worked
Grocery Estates We Have Sampled In
Named from campaigns we have delivered, not from a wish list.
Access is agreed with the multiple’s head office, not the individual store, and a car park position usually needs the landlord as well. Where a permission is needed we arrange it, and any cost is quoted alongside the staffing. Product sampling as a whole is set out on the main service page, and because department stores, food halls and convenience run to entirely different rules, in store product sampling has a page of its own.
Recent work
Campaigns Run In Grocery
Six campaigns delivered inside the multiples.
250,000
Chilled Sampling In Tesco And Asda
A quarter of a million chilled Flip&Dip samples handed over in three weeks.
Sainsbury’s
In-Store Pop-Up Takeover
A branded pop-up in a high-footfall store, built to stop shoppers on the way past.
Asda and Sainsbury’s
Retail Stops On A UK Tour
Store activations at Asda Leeds and Sainsbury’s Holborn inside an eight-stop summer tour.
Morrisons
Lager Top Launch Tastings
A new line introduced to shoppers across Morrisons stores.
Booths
Premium Grocery Rollout
A dessert brand sampled across a premium grocery estate.
Costco
Nationwide Warehouse Tastings
Spirits tastings across a national warehouse estate, store by store.
Get a quote
Tell Us The Stores And The Dates
Send us the stores, the dates, the hours and how many people you want in each. We will come back with a fully itemised quote, usually within hours, one line per store per day.
