Driving customer engagement and sales at every point of purchase

Since 2007 EXECUTIONAL have been sampling in supermarkets for a variety of customers and agencies. Working both in-store and on supermarket car parks across the UK. Our campaigns help your product stand out to customers and really drive sales. Talk to us today, to see how we can help.

Sampling In Supermarkets in-store or car park..?

Supermarket sampling is designed to not only increase awareness of your product but to drive interest at the point of purchase and really drive sales at the selected stockists.

There are different options between being inside the supermarket (on the product aisle) or outside the supermarket (in the car park), but with experience in both, EXECUTIONAL are there to honestly advise which they feel will be better for your brand and how our staff can help make the sampling campaign a success.

Supermarket Sampling: what we do…

Supply Experienced Event Managers
Provide Local Product Sampling Staff
Logistical Considerations
Detailed On-line Activity Reports
No Hidden Costs

💡 Planning Supermarket Sampling Campaigns

Sampling inside supermarkets offers the ability to be closer to the point of purchase, generally working on the aisle the product is sold it can help change consumers from purchasing competitors. But with limited branding opportunity, in-store sampling limits the brand awareness of the campaign. This is where experiential car park sampling benefits, it has the ability to really create a brand experience for your customers and can convince consumers to purchase who have never even tried a competitor.

Whichever option is chosen EXECUTIONAL are here to help.

⚙️ Sampling In Supermarkets Implementation

Decisions have been made on the type of supermarket product sampling campaign is to be run and planning is done, it is now time for the campaign to start. But you don’t have to worry about anything, as with the extensive experience EXECUTIONAL have in supermarket sampling campaigns; our staff have you covered!

EXECUTIONAL are available and working 24 hours a day, 365 days a year to make sure our supermarket campaigns run like clockwork. We will speak to event managers and product sampling staff on a daily basis and anything else required to ensure the supermarket sampling campaign (in-store or car park) is a total success.

📋 Reporting On Your Campaign

Once the campaign has finished, whether carried out in-store or car park, EXECUTIONAL understands that feedback from the campaign is a crucial element. This is why after every campaign we offer a detailed report that is easy to view and easy to share among your colleagues. This report can contain a variety of information from customer feedback, and photography (or even video) from the activity.

End-to-End Support with Our Extensive Network

Our strong industry connections and trusted supplier network ensure you have access to all the essential resources for a successful campaign. Whether you need staffing, logistics, or promotional assets, we can connect you with the right partners to cover every detail of your activation.