Multi-stop tours, one brief
Experiential Sampling Roadshows City By City
Think of a roadshow as product sampling on the move. Rather than pushing hard at a single spot for one day, the activity lands in a fresh town every day or two, giving a brand nationwide reach without paying to be everywhere on the same date.
Repetition is where the effort goes. Stop ten must match stop one in build, message and calibre of crew, be it a wrapped vehicle, a pop-up unit or a stand indoors. Roadshow sampling stands or falls on that sameness.
Share the towns, dates, trading hours and crew size wanted at each. Even an eight-city route then goes through as a single booking.
Each town gets its own breakdown of hours, on-costs and day rate in a fully itemised quote, generally returned within hours. No hidden fees.
Allocated when you accept the figures, alongside a project manager for the booking and help at any hour until the tour finishes.
Operations select people by location, skills and experience, and each crew comes from the nearest of 40 UK hubs. Prefer the same faces at every stop? Tell us and we price it on that basis.
Answers from your briefing form are built into a custom pack covering messaging, USPs and audience, handed out word for word at each location.
Before anyone joins the route, Right to Work and ID checks are complete, and Employer and Public Liability insurance runs for the full tour. Food hygiene, DBS and risk assessment paperwork is ready if you ask.
HR, tax, PAYE and National Insurance sit with our in-house team, whatever the number of towns.
If a date shifts or a stop is added, people can be lined up at short notice. More lead time still helps.
Any reporting is designed for you and costs extra, settled ahead of confirmation and spelled out in the quote. We can work inside your own systems, or create forms and pass on what they gather.
We were lucky to have the same event manager as before, he was brilliant, managed the team beautifully and very responsive. The team as a whole were great, punctual, polite, professional and importantly friendly.
Verified client review
What we supply
Five Jobs On A Touring Campaign
Touring adds two needs a one-off day never has: crews who can rebuild the same set-up again and again, and one person keeping the full run on track. Below are those five roles.
Tour Crews
The faces at each stop. A compact crew puts the unit up, runs the day and strips it down; the next town is then picked up by its own crew, unless you have asked for one team throughout.
- Build, live trading and breakdown at every site
- Getting your agreed message across, as briefed
- Sourced from the hub nearest to that particular stop
Suits: pet food, automotive, household, snacks, drinks
Branded Vehicle Teams
For tours that run on wheels. Van, bus, tuk-tuk or trailer becomes the shopfront, which makes its crew the people who end up in everyone’s photos.
- Operating from the unit and the ground around it
- Topping up stock between stops without losing selling time
- Showing off the vehicle as the centrepiece
Suits: high-visibility brand building, summer campaigns, launches
Pop-Up Build Crews
For tours carrying their own structure. A pop-up bar, cabin or stand rises at breakfast and drops at dusk, then the same kit repeats it forty miles on.
- Building and striking to one set floor plan each time
- Indoors, on forecourts or in public space
- Handing back each site as it was found
Suits: experience-led campaigns, food brands, beer and spirits
Venue Takeover Teams
For tours calling at another company’s premises instead of bringing a unit. Each venue sets its rules, and the crew follows them in every town.
- Keeping to each venue’s spot, opening times and standards
- Briefed on each venue’s own rules before the day
- One brief, a fresh rulebook at each stop
Suits: dealership and depot runs, trade tours, retail partnerships
Tour Managers
One campaign lead, or an event manager, oversees the route, owns the schedule, and stays your one contact from opening stop to final stop.
- Lining up crews, kit and stock across every date
- Keeping the timetable intact when dates move
- Soaking up changes so you are spared them
Before you book
Every Stop Has Its Own Permission
No tour runs on a single approval. Where a stop uses public space, that town’s council sets its own conditions and its own fee.
If council permission is required we can arrange it, although brands or their agencies quite often handle that side. Charges vary by council and appear next to the staffing in the quote. Nothing shifts tour dates more often than this.
Our main service page explains product sampling in full. If a so-called tour actually stays in one location, start with that page instead. Campaigns led by media, vehicles and route planning, rather than putting product in hands, are roadshow marketing, which is priced on a different basis.
Recent work
Tours We Have Staffed
Four campaigns that moved somewhere new every few days.
Depot Tour, 8 Cities
An American school bus gave out 1,100 freebies over eight cities.
Pets At Home Takeovers
Two-person crews took over stores in Nottingham, London, Cardiff and Edinburgh.
Summer Pub Tour
Every visit, a new pub and a branded bar put up and taken down again.
Get a quote
Tell Us The Towns And The Dates
Let us know the towns, dates, trading hours and crew numbers for every stop. Back comes an itemised breakdown in full, typically within hours, free of hidden fees.
