Executional Street Brand Activation For Caffe Latte
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Street Marketing

High streets and city centres

Street Marketing Staff

Street marketing puts brand teams on foot in public spaces. Working a high street or city centre, staff speak for your product to passers-by, pass out samples and printed offers, and take sign-ups when the brief calls for them.

Our teams cover that work UK-wide: street teams, costume characters, brand ambassadors, leaflet distributors and data capture teams. High street marketing runs on volume, so a typical campaign puts several people out for a whole day instead of a pair.

Coverage of a city centre rises with headcount, so street work is priced on day rates and how many staff are out together.

2007Established
40UK hubs
6,000+Registered staff
Why choose EXECUTIONAL for street marketing teams
01
Quote in hours

Each cost listed separately, from day rate to on-cost, and nothing hidden.

02
Account manager

Named the minute you OK the price, backed by support at any hour on street days.

03
Council permits

Where the council asks for a permit or licence, we can take care of it, though plenty of brands or their agencies handle it instead. Fees vary council to council and sit alongside the staffing quote.

04
Matched, not allocated

Each street role is filled on skills, location and experience by our operations team.

05
Briefed in advance

Staff get a written brief drawn from your form, setting out audience, USPs and messages.

06
Checked and insured

Right to Work and ID checks before anyone hits the pavement. For street work we hold Employer and Public Liability insurance. Add DBS checks or licensing whenever a brief needs them.

07
Payroll kept in house

Our office deals with HR and PAYE, and keeps tax and National Insurance in house too.

08
Short notice staffing

We can often find street staff at short notice; extra warning just widens the pool.

09
Optional extras

Reporting, if wanted, is tailored to the campaign and billed separately. Its scope is set before booking confirmation and itemised on the quote, run on your platform or on forms we design, with results passed back.

Exactly what we wanted, friendly and enthusiastic staff who were keen to do a great job.

Executional customer review ratingVerified client review
Executional city centre promotional team working a Northern Rail campaign
NorthernRail operator campaign worked by a city centre crew

Staff we supply

Teams That Work On Foot

On the street it is all face to face and all about numbers. Below are the roles most requested for city centres and high streets; book one alone or combine several into a bigger crew.

Executional street team running a Mighty Milk high street promotion
MightyCrew moving on foot through town

Roaming Street Crews

Roaming crews walk a set stretch of high street, speaking up for your product, getting the messages across and handing out samples or information along the way.

  • Chatting to shoppers, office workers and commuters in person
  • Keeping to what the brief says
  • Staying within a mapped area for the booked hours

Suits: local openings, ticketed events, app sign-ups, launches

Hand To Hand Print Crews

These crews hand vouchers, flyers and menus to passers-by, stationed on the pavements and doorways you choose.

  • Giving out flyers, menus, vouchers and other print
  • Positioned exactly where you tell us
  • Sending footfall to nearby shops, venues and events

Suits: membership offers, menus, scratchcards, vouchers

Walkabout Performers

Fully costumed performers draw eyes to the activity and steer people over to the other team members.

  • Easy to spot from far down a crowded street
  • Stopping for photos with the public
  • Paired with a sampling or distribution team

Suits: seasonal campaigns, entertainment, family brands

Sign-Up Crews

When data matters more than giveaways, crews record people’s details with a tablet or a paper form, through your forms or platform.

  • Logging contact info, entries and sign-ups
  • Using the client’s own data tools
  • Walking people through the offer before asking anything

Suits: home improvement, finance, energy, charities

On-Site Campaign Managers

Bigger bookings come with an experienced manager on the ground beside the crew, running logistics, directing staff and dealing with the council when needed.

  • Keeping logistics on track through the day
  • Directing the crew shift-long
  • Handling any council contact on site

Permissions

Pitches And Licences

A static setup in a public place normally needs council permission. We can apply for any permit or licence it calls for, though brands and their agencies quite often do this themselves.

Every council sets its own fee, which is shown next to the staffing costs rather than folded into them. Share the format and the spot, and we will say what is needed.

Executional promotional team working a city centre brand activation
Static pitchLicensed pitch in the middle of a precinct

Where we work

City Centres We Cover

Every crew is put together at whichever hub is nearest; we operate 40 across Britain.

City centres on our list include:

LondonManchesterBirminghamLeedsLiverpoolGlasgowEdinburghSheffieldNottinghamNewcastleBristolCardiffBrightonLeicesterCoventrySwansea

Smaller high streets and market towns follow the same model. A week-long run through several cities still counts as one booking.

Recent work

Street Campaigns We Have Staffed

Four brand campaigns from UK city centres.

Executional Street Awareness Activation for Steve Madden
Steve MaddenOxford St

Street Awareness Activation

A brand activation on London’s best-known shopping strip.

Executional print crew working the store catchment for Marks & Spencer
Marks & SpencerCatchment

Store Catchment Print Drop

Offers in print given out through the store’s local catchment.

Executional Giveaway Street Team for Admiral
AdmiralScratchcard

Giveaway Street Team

Street team on foot running a scratchcard giveaway.

Executional High Street Brand Team for Mighty
MightyDrinks

High Street Brand Team

A challenger drinks brand taken to shoppers by city centre crews.

Get a quote

Tell Us The Cities And The Dates

Give us the cities, dates and working hours, plus the size of crew you are after. Expect an itemised quote, generally within hours, plus a check on whether your format needs a council permit in that spot and the likely fee.

Street crews, briefed before they set foot on the pavement, from our 40 hubs.