County shows, agricultural shows and fairs
County Show Brand Teams
A county show promotion means your brand on a stand, trailer or marquee at an agricultural show, normally across two to four summer days. People stay from morning till evening, wander every row of the showground and fully expect someone to offer them a taste.
Showgrounds all over Britain get brand ambassadors, sampling staff, product demonstrators, costume characters, stand teams and event staff from us, and event managers too when a brand works its way round the show calendar.
To price it we need the show name, which days you are there, the stand opening hours and the headcount needed on each day.
Each show day costed in full, with daily rates, hours and on-costs visible. It normally arrives within hours, no hidden extras.
Given to you once the price is agreed, with help available day or night while you are on site.
Our ops team weigh up skills, experience and location. Crews come from the nearest hub.
Once completed, your briefing form feeds a show pack setting out product USPs, visitors and messages.
Right to Work and ID checks completed. Employer and Public Liability insurance at every showground. Food hygiene and DBS paperwork supplied if asked.
An in-house team covers PAYE, tax, NI and every HR matter for the crew.
Late requests are often staffed in time, though plenty of warning always helps.
An optional paid extra, built to suit and fixed ahead of any booking going through, then set down in the quote.
Executional are always willing to help and accommodate in order for our shows to be successful!
Yakult, verified client review
Staff we supply
People For The Stand And The Avenues
Show days run long and visitors never stop arriving, so a typical booking pairs a stand crew with people working the wider ground. Five roles cover it.
Stand Teams
Stand teams look after your stand or trade stand from opening to close, speaking for the brand to anyone who pauses and keeping things moving all day.
- Talking to people who stop and getting your points across
- Logging orders, sign-ups or leads on your system
- Staying on the same brief across every day of a longer show
Suits: food and drink, automotive, agricultural suppliers, outdoor and country brands
Taste Station Crews
Taste crews hand visitors the product from a stand or trailer, a good fit for food and drink where one mouthful sells the case.
- Making up and giving out samples from morning on
- Describing the product and saying where on the ground to buy it
- Keeping the counter tidy through a long day
Suits: drinks, dairy and ice cream, snacks, sauces and preserves
Mascot And Character Crews
A mascot performer plus chaperone brings the character to the crowds, useful for a family message or a safety message.
- Moving in costume round the stand and the busy avenues
- The chaperone steering the character and handling the crowd
- Stopping for family photographs
Suits: family brands, public information campaigns, sponsors, trade suppliers
Avenue And Gate Crews
Gate and avenue crews roam the entrances and paths with printed material, steering people to a stand that is easy to miss on a big site.
- Giving out maps, vouchers or offers at the gates
- Covering the walkways linking the rings and the food halls
- Sending people to your stand number
Suits: stands in quieter areas, show specials, exhibitors with a large site
Show Season Coordinators
Coordinators support a brand doing a string of shows over the summer, so each one runs to an identical brief.
- Organising crews over the county show calendar
- Agreeing timings with each show organiser
- One named contact for you all season
Larger campaigns
A Whole Show Season
County shows run from May through to September, and a brand booked into six or eight needs a crew at every one. Our event managers handle the logistics for each show with our campaign leads, who also marshal the crews and talk to each organiser directly.
Selection rests on skills, experience and location, and each show draws on its closest of 40 UK hubs. Wanting one crew from the Great Yorkshire Show to the South of England Showground? Ask, and that is how we price it.
Where we work
Shows We Have Staffed
Every showground is covered by the hub nearest to it.
Showgrounds and events on our list:
We handle game fairs, horse trials and regional food festivals in exactly this way. A full season of shows goes through as one booking.
Recent work
Show Campaigns We Have Staffed
Four jobs on British showgrounds and at county shows.
Great Yorkshire Show
A pair of crew each day running a sampling and sales stand in Harrogate across all four days.
Lincolnshire Show
An automotive stand showing four marques, staffed for both days.
Whistle The Dog
Rail safety messages from a mascot and chaperone at the 166th Great Yorkshire Show.
South of England Showground
A trade sealant brand given a costumed character that started conversations and filled camera rolls.
Get a quote
Tell Us The Shows And The Days
Name the shows, your days on site, the stand hours and the crew size for each day. An itemised figure usually follows within hours.
