Agricultural shows · Showgrounds · Country fairs
County Show
Staff.
EXECUTIONAL is a UK county show promotions agency supplying stand teams, sampling teams, demonstrators and characters to exhibitors and their agencies for agricultural shows, game fairs and food festivals across the UK, since 2007.
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County show staff we supply
Who works your show stand.
County show staff are the people who work your stand at an agricultural or county show: brand ambassadors, sampling teams and stand staff who stop visitors and capture interest.
A typical booking of agricultural show staff pairs a stand team with people working the wider ground. Long shows run on staggered shifts, and a summer of shows comes with one coordinator for the season. Shows are a regular part of our wider event staffing work.
Trade stand teams
The team runs your stand from opening to close. They greet visitors, explain the product, take orders, sign-ups or test-drive bookings on your system, and keep the same message on day three as on day one.
Tasting and sampling teams
Staff hand out food and drink from the stand, marquee or trailer. We brief portions, allergens and the show's hygiene rules in advance, and staff point visitors to where they can buy on the ground. More on product sampling at events.
Show demonstrators
Demonstrators show tools, machinery, cookware or garden kit working for visitors who want to see it in action before they talk price with your sales team. See our product demonstration staff.
Characters and mascots
A costumed character with a chaperone for family audiences, safety messages and sponsors. They move between your stand and the main avenues. See costume characters.
Gate and avenue teams
Staff hand out maps, vouchers and show offers at the gates and on the walkways between the rings and the food halls. They send visitors to a stand that's easy to miss on a large site. More on leaflet distribution.
Show season coordinators
One named coordinator for a brand doing several shows between May and September. They book teams for each show, agree timings with each organiser and keep the same brief at every showground.
How we brief and train your stand team
Cleared, briefed and covered gate to close.
Right to work and ID checked. Employer's and Public Liability certificates ready for the organiser's exhibitor file. Food hygiene, alcohol licensing, DBS checks and risk assessments on request.
Staff learn your product, your show offer and the questions farmers, families and trade visitors ask, plus the show's rules on sampling, noise and stand boundaries.
We handle PAYE, National Insurance and HR in-house for every show day, on one itemised quote however many shows you book.
Geo-tagged check-ins on arrival and a 24/7 support line answered day and night. Staggered shifts and breaks mean a long show day never leaves the stand empty.
How our show teams engage visitors all day
Your stand, our people.
Visitors arrive soon after the gates open and many stay until the last ring event, walking every avenue and expecting to stop, taste and chat. That's the opportunity and the challenge: the team has to be as fresh and as patient at five in the afternoon as at nine in the morning, rain or shine.
You book the trade stand, marquee or trailer pitch with the show organiser and bring the product and the kit. We bring the people: chosen for your audience, briefed on your product and the show's rules, and rota'd so the stand is covered from opening to close. We don't supply stands, marquees, power or show stewarding.
We staff showgrounds nationwide across the UK
Showground to country estate, any show.
Teams come from the staffing hub nearest each showground, across 40 hubs in the UK. Show not listed here? Tell us in your quote request.
Our compliance checks for every show
Insured and ready.
Our recent showground work and clients
Show stands we've staffed.
Agricultural shows and showground events around the UK, with the days and roles behind each one. See all recent work →
What our clients say about us
Exhibitors who come back each summer.
How we select and match your show team
From your show list to a staffed stand.
The shows, your days on site, stand opening hours and the headcount for each day.
Show by show and day by day, with no hidden fees.
Staff from the hub nearest each showground, or one team that follows you for the season if you prefer, with an account manager once you approve.
A brief on your product and each show's rules, optional product training, and check-ins before the gates open.
Get a quote for your county show
Get a quote for county show staff.
Request a quote
Request your show quote.
Name the shows, your days on site, the stand hours and how many people you need each day, and whether food or alcohol is involved.
We'll send a quote itemised by show and day.
County show questions we answer every day
Show stands, teams and long days: your questions.
What are county show staff?
County show staff are the people who work your stand or space at an agricultural or county show: brand ambassadors, sampling teams and stand staff who stop visitors, talk about your product and capture interest. We brief them on your brand and the show, and manage them across the long outdoor day.
Which shows do you staff?
We operate nationwide, across the UK, at county and agricultural shows, game fairs, horse trials, country fairs and regional food festivals across Britain, each staffed from the nearest of our 40 staffing hubs. Shows we have staffed include the Great Yorkshire Show, the Lincolnshire Show, the Balmoral Show and the Three Counties Showground.
Who books the stand space and supplies the stand?
You do. The show organiser sells trade stands, marquee plots and trailer pitches and sets the rules for each, and stands, marquees, trailers, generators and branding come from you or your production partner. Show stewarding and security stay with the organiser. Once you've confirmed, we send our insurance certificates and risk assessment for your exhibitor pack.
How do you cover a long show day?
With staggered shifts and planned breaks, so the stand is covered from the gates opening to the last visitors leaving. On the biggest day we add people at the peak rather than stretching a small team across twelve hours.
Can your teams sample food and alcohol at a show?
Yes. Food hygiene certificates are available on request and the team works from your allergen information. Where the show allows alcohol sampling, Challenge 25 and licensing are available on request, and staff ask for ID from anyone who looks under 25.
Can one team follow us round the show season?
Yes. Ask for the same people at every show and the quote will set out the costs of moving between shows on their own lines. Otherwise we staff each show from its nearest hub.
What happens if it rains?
Shows run in most weather, and so do our teams. Staff come prepared for rain and cold under your uniform, and we plan shifts and breaks with an outdoor day in mind. Shelter, stand covers and heaters are part of your stand plan.
Is this different from festival staffing?
Shows and festivals share the long outdoor days, but show visitors come to browse stands rather than watch a stage. For music weekends, food festivals and other outdoor events, see our festival staff page.