Vital Fizz Five days sampling at a food festival

What we did

Functional drink brand Vital-Fizz took a stand at Taste of London, one of the country's best-known food festivals, to put its "cognitive clarity without the crash" story in front of foodies and trade buyers. We supplied a sampling specialist from our exhibition stand staff to run the stand across all five days.

One sampling specialist covered the full five-day activation, 71.5 live hours on stand, working alongside the brand owners and taking sole charge of the stand whenever they were off site.

• Poured shot-glass tasters of Vital-Fizz while walking each guest through the brand story
• Identified every visitor as a buyer or a consumer, taking business cards from trade contacts
• Handed every visitor a leaflet carrying the exclusive Taste discount code
• Held sole responsibility for the stand when the brand owners were off site
• Kept the fridge fully stocked and the stand clean across all five days

For festivals and shows in the capital, our exhibition staff in London can keep your stand busy, and our London festival staff know how to work a food festival crowd.